Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Panasonic SDR-S15 Black SD Camcorder BlackLe Creuset Rectangular Roasting Dish Volcanic 26cmAbbey Double BedIntempo Silver iPod Dock IDS-01Intempo Wooden DAB Radio PG01Tu Heart Shaped RugBraun Xpressive Easy Start 7781UK EpilatorGenoa Chair Mink BrunoSony Headphone Replacement Ear BudsEpson T0611 Black Ink CartridgesCreda Spa 300PC 8.5kW Electric ShowerVerbatim Printable CD-R Blank Disks Spindle of 25Odyssey Tumble Twist Bath Mat PalmBrabantia Birdie Ironing Board 124x45cmSony Black Tube HeadphonesVivo Mug WhiteDifferent by Design Duvet Set with Pintuck & StitchingSupreme Soft Grip Deep StockpotNoddy Soft Balls and SkittlesPanasonic TG6411 Black Twin Handset PhoneKenilworth Regular Standard Back Sofa SandRevlon Power Dry Super 2000W Hair DryerGuitar Hero World Tour Super Bundle for Xbox 360 by ActiviLilbourne Large Sofa Bed MinkLe Creuset Rectangular Baking Dish Teal 32cmSainsbury's Water Bottle with Bracket 700ml Blue/BlackDartington Florabundance Daffodil Crystal VaseBaByliss Pro Digital Ceramic StraightenerPanasonic Micro Hi-fi SC-PM5EB-SMorphy Richards Accents 4 Slice Toaster Stainless Steel
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Kenwood kMix Hand Mixer Peppercorn
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Peppercorn Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The peppercorn black mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus p

York Diamond 32.5kg Dial Tech Dumbells & Stand
A true innovation in the ease of use of weights. Simply dial in the desired weight while the dumbbell is on the provided stand, then pick up the weight! No fussing with screws or collars or loose weight plates. Flexible and simple. Dial up from 2.5kg to 32.5kg in 2.5kg steps. Ergonomic, soft touch rubber handles provide good, comfortable grips to prevent hands getting sore, while the mid-height stand means you don't have to stoop all the time. The rack also has security loops to keep the dumbbells securely

Tu Silver Plated Frame 8x10"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

Sainsbury's Shaggy Chenille Bath Mat Teal
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Sainsbury's 4 Slice Stainless Steel Toaster
A useful 4-slice with an attractive brushed stainless steel finish. Features wide slots that can accommodate thicker slices of bread, a standard duration/browning setting, and 2 clever auto settings for toasting frozen bread and reheating already-toasted slices. It also has a useful cancel button. Unlike many 4-slice toasters which apply a single setting to all 4 slices, this has 2 control dials allowing you cook each batch of toast differently. There's a built-in cable storage system, so you can reduce wa

Zap Giant Faux Leather Lounger Black
A large, and we really do mean large, comfortable beanbag for lounging. Its faux leather exterior can be wiped with a damp cloth making it really easy to keep clean. Perfect for living rooms, play rooms or kids rooms when extra seating or somewhere to relax is required. Not suitable for children under 3.

In the Night Garden Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of ready made bright and sunny In The Night Garden curtains are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Tu Toilet Seat Oak
Mix the traditional with the modern in the shape of this simple toilet seat. Made from solid oak, the king of woods will provide a comfortable seat for your throne. Measuring 36.7 x 43cm, this toilet seat will brighten up the modern bathroom or supplement a more traditional design.

Tu Pillowcase Non-iron Pair Teal
These convenient non-iron pillowcases in teal are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase measures 70cm x 50cm. Machine wash at 40°C.

TONI&GUY Slim Defining Straightener
Achieving salon-status style is only possible with the right tools. TONI&GUY's products combine state of the art design and technology with the latest innovative approaches to achieve the best results possible - it's all about styling made simple, for professional results at home. The TONI&GUY Slim Defining Straightener is its bestselling product and ideal for women or men. Perfect for styling shorter and medium length hair, this unisex straightener has ultra slim 15mm ceramic plates and 25 heat options f

Tu 6 Piece Stainless Steel Utensil Set
A stylish, durable, modern looking set of 6 essential kitchen utensils, all matched for style and all with holes for easy hanging storage. The working sections are all highly polished steel, while the handles are fingerprint-resistant brushed steel. The set contains a turner (or spatula), a masher, a spaghetti serving spoon, a ladle, a large spoon, and a large slotted spoon.

Bristan Design Utility Lever Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift

Constellation 20" 4 Wheel Eva trolley Case
Versatile in more ways than one, this twin pocket 4 wheel Eva trolley case has 360 degree multidirectional wheels for easy manoeuvrability, has a fully lined interior with a pocket in the lid and has a retractable pulling handle, as well as top and side grip handles to help you easily lug your bits all the way from baggage reclaim to your final destination without breaking sweat. The case weighs 3kg and has a 37L capacity.

Guitar Hero World Tour Solus for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. So who do you fancy rocking out to? Once you've created your fully-customisable rock star avatar, one of the most difficult things about this game is deciding where to start: Sex Pistols, Muse, Nirvana, Linkin Park, Hendrix, Blink 182, Blondie, S

Ross Gold SCART Lead 1m
Gold plated connectors improve connectivity on this one metre long SCART cable.

Lilbourne Large Sofa Bed Mink
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded

Lilbourne Regular Sofa Vintage Leather Alaska
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is semi aniline with a cracked wax finish - see our Furniture Buying Guide for an explanation of these terms. As this product is made to order, please note that it is excl

Le Creuset Petit Casserole Dish Blue 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in blue enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Verbatim DVD-RW Blank Disks Spindle of 25
The Verbatim Spindle of 25 DVD-RW is a pack of 25 DVD-RW, ReWriteable DVDs. Conventional DVD-RWs become degraded on every rewrite cycle, limiting their useful life, but these use Verbatim's SERL" technology that allows them to be rewritten over 1,000 times, making them very useful for temporary media storage and streaming media. Of course, they can be used for storage of any other files as well. They also offer longer than standard archival life and a 4x write speed, and are compatible with most DVD writer

Mega Bloks Dora the Explorer Buildable Boots Treehouse Adventure
The Dora the Explorer Buildable Boots Treehouse Adventure is loads of fun. Dora's fans will love the process of building the bits and pieces for Boots' arbour home and playing with the Dora and Boots figures. The playset includes 25 easy to assemble pieces and two figurines. Play along with your children, teaching them new vocabulary and helping them count the components of Dora and Boots' treehouse hideout. Building the treehouse and accessories will develop kids' fine motor skills and problem solving fac

Sylvanian Families Ingrid's Camping Set
Rabbit Ingrid Blackberry loves the outdoor life. This set includes everything she needs for her camping adventures: a Sylvanian Families figure, a tent, sleeping bag, rucksack, two stools, camping gas stove, kettle, plates, cutlery, mugs and book. Suitable for ages four and up.

Morphy Richards Toast and Grill
This handy toaster and grill in one provides a healthy way to cook fish, vegetables and meat, while also acting as a toasted sandwich maker, cooking paninis and toasties in minutes. Two hot grill plates are provided which are easily popped in and out depending on whether you are grilling or toasting. It's easy to remove melted cheese burnt on fat from the non-stick surface with little effort. A lock down clasp seals in your dish while an indicator light lets you know at a glance when your food is ready.

Tu Boys' Pop Up Storage
This Tu Boys' Pop Up Storage box provides ideal extra storage for a boy's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, tan polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.

Barbie Clean Up Pup
Have fun cleaning up Barbie's messy pup with this Barbie, Tika, pup and bath set. Press Tika's tail and she will pick up little pup and carry her to the bath, once in the water watch pup magically change colour! When it's time for bed the sandbox flips over to become a cosy dog basket. Suitable for children aged 3+.

Jones Apollo Wall Clock Black
This handsome retro style wall mounted clock will brighten any room. The black steel case is durable and attractive, and the smooth quartz movement ensures that time will keep on ticking. The Jones Apollo Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Vax AAA Ultra Carpet Cleaner Solution 1.5L
Vax AAA is great for cleaning the carpets throughout your home, especially heavy-duty cleaning where pets have tracked dirt into the house. It's also a huge help in getting those pet smells out of your carpets as it neutralises pet odours - 1.5 litres will go a long way.

Hoover Airvolution Slalom Pets Vacuum Cleaner
The Hoover Airvolution Slalom Pets Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1200W motor provides 220 air watts of suction for a range of household jobs.

Tu Pillowcase Non-iron Pair Grey
These convenient non-iron pillowcases in grey are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Plum Round Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Round Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in seats in a single unit in a natural timber finish.. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available to customers in

Panasonic 32" Full HD 1080p Digital LCD TV TX-L32S10B
This superb Panasonic Viera LCD TV delivers stunning images in full high-definition. It has a wide colour viewing angle, high 50,000:1 dynamic contrast and Intelligent Scene Controller which gives images pin-sharp definition. 24p Smooth Film capability makes film viewing 'truer' by showing films at the same speed as at the cinema, while V-Audio Surround fills the room with crystal clear sound. Viera Link allows interconnected operation of various AV devices using only the Viera remote control, by simply c