Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Sainsbury's Basics 17l Manual Microwave Oven
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Basics Manual Microwave Oven. This simple, functional 700W oven with 17 litre capacity has 5 power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in clean, plain white steel, this appliance will fit unobtrusively into

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

TomTom One Classic UK and Ireland
The TomTom ONE Classic navigation unit is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map for free from its website wit

Sharp Silver 22L Digital Microwave Oven
This 800W stand alone microwave oven by Sharp features 5 power levels and has 9 useful built in programmes to cook your food to perfection. With a 22L capacity, 3 auto cook menus, 3 express cook menus and 3 express defrost functions, it is sure to be a welcome addition to any kitchen.

Lilbourne Regular Sofa Madras Leather Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Different by Design Egyptian Cotton Flat Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single flat sheet are 180cm x 260cm, the double measures 230cm x 260cm, the kingsize measures 275cm x 275cm. Machine wash at 40°C.

Sankey Water Butt Rain Diverter Kit
Water is an immeasurably precious resource. Make sure you don't waste a single drop by using the Sankey Water Butt Rain Diverter Kit to alter the flow of water from a down pipe, round or square, into your water butt. Once the butt is full, the overflow protection mechanism ensures that the water will go back to flowing down the down pipe until water is drawn out of the butt. The Sankey Water Butt Rain Diverter Kit fits all standard 68mm round and 65mm square down pipes.

Dartington Florabundance Tulip Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed to showcase tulips. Displayed in large bunches, tulips need a plentiful supply of water and with a generous capacity and wide neck, this vase provides ample space and support for these beautiful blooms. Exclusively designed for Dartington by Hilary Green.

Aqua Beads Art Deluxe Set
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! With over 1200 beads, the Deluxe Set includes everything you need to get creative with Aqua Beads. The set contains coloured beads, bead holder, eight template sheets, three layout trays, water sprayer, base tray, instruction and handy tips sheets and tidy away tray. Suitable for ages four a

Mega Bloks Fire Station Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The Fire Station Fold and Go Bucket is great for little boys who'd like to be firemen. The playset contains the pieces for constructing a fire house and fire engine, plus a fire hydrant and fireman figure. Buildin

York C201 Cycle
An accurate computer controlled magnetic resistance on this cycle machine by York will help you push through even the most intense workouts. It has 18 fitness test programmes and three heart rate programmes which allows you to exercise to your body's needs. Measuring 97 x 55 x 141cm, this at home exercise bike has a large LCD window offering you feedback on your routine with its seven functions. The maximum user weight is 125kg and its large padded seat is both height and reach adjustable to accommodate bo

Zebco Folding stool
A light nylon chair that is easy to carry down to the bank. It comes with extensive storage space too. So whether it is tackle, bait or your lunchtime sandwiches, you have somewhere dry away from the muddy bank to access it from.

Sainsbury's Shaggy Chenille Bath Mat Nutmeg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Mr Men Little Miss Sunshine
Bring a bit of sunshine to your life with this soft and velvety Little Miss Sunshine. Squeeze her and watch her light up and play musical tunes. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Sainsbury's Colour Ink Refill Kit
The Sainsbury's Colour Ink Refill Kit can be used to top up most refillable colour ink cartridges. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to Comic Relief.

Nicky Clarke Fizz Control Hair Straighteners
The UK's favourite hairdresser, Nicky Clarke, brings you this great hair straightener with ceramic plates and ionic technology, both of which help create long lasting, perfectly straight hair. The ceramic plates ensure even heat distribution, both kinder to your hair and better for consistent straightening. The straightener has variable heat settings and the cord swivels, it's got a cool tip and auto-shut off.

BT Freestyle 750 Trio Handset Phone
This set comprises three smart-looking BT Freestyle 750 phones. These popular handsets have nice large buttons and backlit LCD displays, which are easy to read and use. So is the answering machine, which records up to 15 minutes of messages. Messages can be remotely accessed from any other phone. The directory can store up to 50 names and numbers, while the auto redial stores up to five numbers and the call list logs the last 10 incoming calls. Up to nine numbers can be stored for speed dialling, and the a

Veet Epilator Spray
The world experts in women's at-home hair removal bring you Veet Pre-Epilation Comfort Spray for kinder epilation - the worry free way to remove hair at the root for long-lasting smoothness. Veet Pre-Epilating Comfort Spray prepares your skin for convenient, pain free hair removal. The spray provides a cooling sensation to soothe and prepare the skin for the often painful experience of hair removal and make the process more comfortable. Convenient, simple and fast working, the spray works like magic for g

Little Einsteins Pat Pat Pat Rocket
Have fun with this rocket from the hit TV show. Roll it along the floor to hear classical music and rocket sounds or point at the sky for take-off and hear the musical crescendo! Little children can learn cause-and-effect as they pat the rocket to activate wacky phrases and music: the faster they pat the faster the tempo! Requires 3 x AA batteries (not included). Suitable for children aged 3+.

Hoover Airvolution Slalom Pets Vacuum Cleaner
The Hoover Airvolution Slalom Pets Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1200W motor provides 220 air watts of suction for a range of household jobs.

Tu Chrome 40 DVD Tower
This chrome plated tower has space for 40 DVDs to slot in horizontally. Keeps your music collection looking neat and organised, with the spines of each DVD on display so you can find what you're looking for at a glance. Requires no assembly, this handy DVD rack is ready to use immediately!

Tu Medium Depth Baking Tray with Rack Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. It also comes with an optional stainless steel rack to suspend some foods above the base - perfect for letting the heat of your oven completely surround your food. It also lets fat drip away into the base, leaving you with a healthier meal. It's made to last and has smooth edges. It's dishwasher safe for ease of use.

Tu Chocolate Corded Throw
Perfect for snuggling up in, this Tu Corded Chocolate Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

LEGO Power Miners Thunder Driller
Underground, there's a continuing battle being fought. Hungry rock monsters are on the loose, gobbling up crystals and causing havoc. The rugged Thunder Driller is the most important vehicle on the Power Miners team. With its massive double-geared, auto-rotating planetary drill, it tunnels through solid stone to reach deep underground caverns and hidden rock monster hives. As long as its magma core engine is fuelled up and its huge spiked wheels keep turning, the Thunder Driller's powerful dual-direction dr

Lilbourne Chair Madras Leather Chocolate
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.

Tu Red Cotton Ribbed Placemats
These Tu Red Cotton Ribbed Placemats are not only a highly attractive addition to your dining table, they will also protect the surface from spills, scratches and other damage that occurs through wear and use. At 48cm long and 35cm wide, these 100% cotton placemats will fit neatly around most dining tables, providing a surface for plates and cutlery. The roughened appearance of the fabric lends a rustic touch to your dining area. Machine washable at 30°.

Norton King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton King Size Bed is a 5' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Easy Karaoke Classic Ballads
Beat the recession by organising a fun karaoke night in! Easy Karaoke Classic Ballads is a set featuring loads of hit love songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Suit Covers 10 Pack
Whether your suit only comes out for a special occasion or you're travelling and want to keep your clothes clean, these useful suit covers - with space for a coat hanger - are essential for anyone wanting to keep their clothes looking their best.

Ken Hom 27cm Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.