Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Tu Duck Egg Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in duck egg blue with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.

Sainsbury's AC Hair Dryer
This stylish and functional hairdryer has an attractive matt black finish and comes with patent black diffuser and concentrator nozzle. With three heat and two speed settings it offers professional styling, while a cool shot button enables you to set your style beautifully. Producing 1800W of power, it features an easy-clean filter and automatic shut-off.

Tamagotchi Connexion Music Star
Tamagotchis took the world by storm in the 90s, and now they're back - as musical stars! Just like the original Tamagotchis, these toys simulate the life cycle of a pet, so you'll need to feed, tend to and care for them, with the added excitement of sending them to music school and nurturing their careers! The Tamagotchi Music Star uses infrared communication technology to make friends with other Tamagotchis, visit them, play games and give and receive gifts. You can visit Tamagotchi Town online and earn G

Smart Trike Plus for Girls
Toddlers can improve their confidence and balance on the Smart Trike Plus. It has many adjustable features to enable either total independence or parent interaction such as a removable telescopic steering handle and lockable pedals to allow tots to be pulled around or practise their motor skills and go it alone! A removable sun shade protects delicate heads from heat in the summer and the adjustable seat can be raised as your little one grows. Finished in a bright pink metal and plastic mix, this Trike loo

Different by Design Embroidered White Chrysanthemum Duvet Set
A crisp and fresh looking duvet and pillowcase set in white cotton mix for comfort. Delicate flower embroidery in white and silver lends an touch of elegance. This full set comprises one duvet cover and two pillowcases, and comes in a handy transparent carry bag. Machine wash at 40°C.

Philips Nivea Replacement Shaving Unit
Nothing lasts forever, but you can significantly prolong the life of your Philips Nivea shaver by replacing the shaving unit every 1 year in order to guarantee optimal shaving results. Philips Nivea Replacement Shaving Units are designed specifically for use with the Philips Nivea Series, and it's advised that you use only a specially designed Nivea shaving unit to replace your current shaving unit in order to keep benefiting from the Philips Nivea skin protecting flex tracker system and glide rings for sup

Tu Double Tidy Rail
A larger, double rail on wheels, for storing clothes while keeping them neat. This mobile, easy to construct rail has a two risers and crossbars to hang up double the amount of clothes as the single rail, but takes up the same amount of room. Also features a double bar along the base, both for strength, and a place to put shoes. The height of each crossbar is independently adjustable, from 101cm to 167cm, while the rail is 84cm wide. The product comes in black painted steel, with shiny, bare steel risers a

Double Sided Baby Mat
This double sided, reversible baby mat provides a colourful playground for newborns through to toddlers. With a baby safe mirror, they can start admiring themselves from an early age, and with a squeaker woven into the mat, they'll be sure to honk if they need your attention - or if they just want to entertain themselves! At 100 x 150cm, it is big enough for a host of frolics, but also small enough for you to squeeze into the washing matching to keep it fresh and clean.

Duracell Mini Charger
This value for money device charges two AA or two AAA batteries in up to 8 hours. Its ultra compact design gives you portable convenience, and it’s ideal for high-drain gadgets such as digital cameras. A handy LED indicator lets you know when the batteries are fully charged, so you know when they’re ready. The pack includes two AA NiMH rechargeable batteries.

Canon EOS 450D and 18-55mm IS Lens Kit
The Canon 450D is an entry level Digital SLR, offering amazing picture-taking ability in a lightweight, black body. Being a much smaller DSLR than Canon's usual models, it is incredibly light by comparison, but still uses the same range of stunning Canon lenses. Together with a 12.2 megapixel, APS-C sized sensor, the camera still produces amazing photos of a professional standard. Smaller, lighter and cheaper, this camera is a brilliant first digital SLR for anyone learning more about photography or wanting

Verbatim Silver 250GB USB Portable Hard Drive
The Verbatim Silver 250GB USB Portable Hard Drive is a large capacity hard drive in a small, highly portable package. It has a metallic silver drive with a tapered design, making it a stylish addition to your desktop. This small drive has 250GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very convenient because it doesn't have two sets of cables, it's designed with simplicit

Carlton C-100 Synthetic Shuttlecock
When you're learning to play badminton, the most important feature in a shuttlecock is durability. This great value six pack of synthetic shuttlecocks is ideal for schools, juniors and beginners; inexpensive and long lasting with a strong performance quality.

Rattan 2 Drawer Unit White
A compact 2 drawer unit in fresh, white painted finish. Small enough to sit discreetly on a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

Hoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner Green
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This ultra-modern handheld vacuum cleaner with sleek, fluid curves upholds this tradition and takes it to a new level of excellence in portability. The new NiMH rechargeable batteries allow for more efficient recharging, while Hoover's Unique Contour Nozzle actually adjusts to uneven surfaces to allow for amazing cleaning power from a small device such as this. A flip-out crevice

Chef'n Garlic Machine
Get fresh crushed garlic with ease with the Garlic Machine from Chef'n. Simply put peeled garlic into the tube bottom, screw it back on and twist the handle to press fresh garlic - watch your progress through the clear casing. Then use the grey cutter to slice off the garlic from the perforated holes. You can also pop the lid on and store the leftover garlic in the fridge for up to a week. The Garlic Machine can be used by either hand and is dishwasher safe.

Duracell Mobile Charger with Car Adapter
Recharge your batteries on the move with the Duracell Mobile Charger with Car Adapter. The charger comes with 4 ActiveCharge (NiMH) AA batteries that will provide enough power for 3 full charges with the iPod Nano or 2 full charges with the Video iPod 80GB - or use the batteries in whatever device you choose. The charger pack includes everything you need for complete mobility: 4 AA ActiveCharge cells, 3 interchangeable plugs (EU, UK and US) and a car adapter. The charger can be used to recharge any brand o

Rowlinson Shiplap 12x8 Premier Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof insulates the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting.

Culinare One Touch Can Opener Original
The Culinare One Touch Can Opener Original is the handiest tin opener around. It automatically opens cans with a single touch - just pop it on the lid of a tin and press the button. The magnetic attachment keeps hold of the lid until you release it, and the opening mechanism carefully smoothes the top of the can, eradicating sharp edges for a safer kitchen. Best of all, it works on most tin sizes. Ideal for users with limited hand mobility, it's the perfect kitchen gadget. In clean, classic white and wit

Ben 10 Single Duvet Set
A single duvet cover and pillowcase featuring a large image of Ben 10 from the popular cartoon. The duvet fastens with poppers and is machine washable.

Let's Cook Ice Cream Parlour
Start your kids off making their own food with the Let's Cook Ice Cream Parlour. It works as if by magic to produce delicious, creamy ice cream for your kids to enjoy and share with family and friends! This ice cream maker is simple to use and kids will love playing with it because it really works. It's brightly coloured and looks just the part - they'll be able to run their own little sundae shop! Just fill the drum with ice, hot water and salt, pour your mixture into the machine and turn the handle. Voil

Revelation Oregon 22" Casual Rollercase
Travel in style with this black casual suitcase from Revelation at Antler. Made from tough durable fabric to withstand the strains of travelling, this suitcase has a moulded top and side carrier handles for easy transportation. Measuring 56 x 42 x 22cm, (22 x 16 x 8") it features a single stem handle with a push button locking mechanism.

Thermos Everyday Flask 0.35L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours and hot items to remain hot for 8 hours. It's got a built-in, easy-to-use auto-stopper and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is per

Tu Toilet Seat Oak
Mix the traditional with the modern in the shape of this simple toilet seat. Made from solid oak, the king of woods will provide a comfortable seat for your throne. Measuring 36.7 x 43cm, this toilet seat will brighten up the modern bathroom or supplement a more traditional design.

Tu Set of 4 Black Baroque Wine Glasses
These beautiful Baroque wine glasses in black glass with clear stems are perfect for red or white wine. Sold in a gift box, they'd make a lovely housewarming, engagement or wedding present. The Tu Set of 4 Black Baroque Wine Glasses is recommended hand-wash only.

Philips 2400W Steamglide Iron
Remove creases easily and effortlessly from fabrics with this 2400W Steamglide Iron from Philips. Its ergonomic soft-grip handle is perfect for those long ironing sessions and with a steam boost of 150g per minute even the most stubborn creases can be removed. You can use this iron as a vertical steamer to remove creases from hanging fabrics and its pointed tip reaches easily into tricky places like buttons or hems. Delicate garments are protected by a drip-stop system that prevents water droplets staining

Christy Elliot Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 40 x 40cm Christy Elliot Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 67% polyester and 33% viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Sony Reader PRS-ACL1 eBook Reader Lighted Leather Case Black
Designed for use with the Sony Reader, this subtly styled black leather cover protects your eBook reader from scuffs and scrapes. It provides a soft reading light for use in dark areas, such as aeroplane cabins at night - perfect for a bedtime story as your little ones drift off to sleep.

Draper 18V Cordless Hammer Drill and Case
A powerful 18V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. This model also comes with a soft-grip handle for comfort during prolonged use. Also, this drill has a hammer function, which is vital for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibi

Guitar Hero World Tour Guitar Bundle for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero bundle you have all you need to get yourself up and running, except a console and TV. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar and fret buttons for extra accuracy, and

Marco Pierre White Salt and Pepper Grinders
Celebrity chef Marco Pierre White has "worked closely with Russell Hobbs to design and develop a range of professionally styled domestic appliances to help make life easier for you in the kitchen". With these Marco Pierre White Salt and Pepper Grinders, he has perfected the condiment dispenser. These grinders have a long lasting, stay sharp ceramic grinding system and work at the touch of a single button (requires four AA batteries - not included). Fully adjustable for fine or coarse grinding of salt, pepp