Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Epson T0553 Magenta Ink Cartridge
The Epson T0553 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T0553 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Tu Cream Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in cream with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.

Bosch BSG71266GB Pro Energy Vacuum Cleaner
The 5L capacity Bosch vacuum cleaner is a heavy duty machine perfect for the family home. Its 7.2m cable and long hose with telescopic tube mean you won't lose time constantly re-plugging the machine into a new outlet in each room. In addition, HEPA filtration means the air coming out of the machine is free from dust, pollen, microbes and other tiny particles.

Thermos Everyday Flask 0.5L
This stainless steel, lightweight flask is vacuum sealed ensuring it won't leak. It also allows for cold items to remain chilled for 24 hours, and hot items to remain heated for 8 hours. It's got a built-in easy to use auto-stopper, and features a cap which doubles as a cup. Comes with a 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is

Fisher Price Imaginext Fire Truck and Tower
Go on fire safety missions with this fire station activity toy. A multi-level fire tower and fire truck are on hand to complete the adventures suggested to you when the action figure is placed on the 'activity hotspot'! An extendable ladder, retractable hose and flashing lights and sounds all add thrills to this interactive toy. Requires 3 x AA batteries (not included). Suitable for children aged 3-8.

Tu Cushion and Throw Set Chocolate
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

Oral B Professional Care 500 Toothbrush
Oral-B Professional Care 500 removes twice as much plaque as a manual toothbrush and operates in one mode (Clean). Its 3D technology, timer and pressure sensor ensure a brighter, cleaner smile, and it includes two precision clean brush heads. With a 10-day charge life it is convenient and energy efficient, and it comes with a 30 day satisfaction money back guarantee and two year guarantee.

Hoover Airvolution Xarion Allergy Care Plus Vacuum Cleaner
The titanium finish Hoover Airvolution Xarion Allergy Care Plus Vacuum Cleaner is a powerful yet compact vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1500W motor provides 250 air watts of variable suction for a range of household jobs. The bagless design gives 1.5 litres of capacity - no shopping for expensive, environmentally harmful replacement bags.

Tu Support Pillow
This pillow is designed to offer firm support, cradling the neck and head during sleep. The pillow is designed to help maintain your vertebrae in the best possible position during the night, ensuring a good, sound sleep. Ideal for front and back sleepers, it has a synthetic filling. Suitable for everyday use, this pillow is machine washable and can be tumble dried on a low heat setting.

Maxell Crystal Budz Headphones Black
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut black Swarovski crystals that subtly shine. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Apple iPod Nano 8GB Pink
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

York 2 In 1 Cycle Rower
If you want a complete cardiovascular workout that will provide both upper and lower body toning, then the York two-in-one cycle and rowing machine is the perfect piece of equipment. Get two great workouts and easily switch between them with eight levels of adjustable magnetic resistance ensuring you work your body as hard as you can. Measuring 109 x 31 x 32cm, this silver system has a smooth rowing and peddling action and features a hand pulse situated in the handle bars for heart rate monitoring. Its mul

Abru 4 Tread Professional Stepladder with Tool Tray
The Abru 4 Tread Professional Stepladder has an attractive aluminium finish. It has non-slip treads and a high safety rail for stability and safety, and an integral tool tray to keep your tools and paint-tin accessible at the top of the ladder. Because the ladder's made of aluminium, it's extremely lightweight and easy to carry. Nevertheless, the sturdy construction can bear up to 150kg, making it ideal for a range of household and DIY tasks. It has a total height of 156cm and a top step height of 80cm and

Jungle In My Pocket Tree Tops Lodge
Join Tiger Mum Ivory and her beautiful babies, Snowy, Iris and Stripes, as they set up home in their wild Tree Tops Lodge home! Open the trunk of the tree to discover the family's lounge, bedroom and playroom! Push the buttons to activate the wild sounds of the Jungle, the roaring fire and the cuckoo clock! The Jungle In My Pocket Tree Tops Lodge Playset includes the White Tiger family - exclusive to this playset. The pack contains 1 Tree Tops Lodge playset, 1 White Tiger Mum, 3 baby figures, rocking hors

LEGO City Concrete Mixer
LEGO City is a busy metropolis, but it's also loads of fun! Help to build and improve on LEGO City with the LEGO City Concrete Mixer. Pull out the long flexible hose, rotate the drum to mix the concrete and pour it out. The set comes with 1 mini figure and accessories, and contains 213 pieces in all. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the im

Smart Globe
Use the Smart Pen to select any country around the globe then learn about its population, time zones, history, currency and people. Each country has 30 fun activities to help you learn facts and news from around the world from flags to weather disasters. Connecting to the SmartGlobe internet server will update your system with age appropriate information so this SmartGlobe will never go out of date. Three age settings are available so children as young as 5 can happily use this globe. A wireless smartpen

Epson C13T0485 Light Cyan Ink Cartridge
The Epson C13T0485 Light Cyan Ink Cartridge is compatible with any Epson printer that takes an Epson C13T0485 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Tu 5 Piece Utensil Set Black
Whether it's pasta, eggs, veg, soup, stew or anything else you're cooking, your kitchen needs this Sainsbury's 5 Piece Utensil Set in elegant black. The set includes a masher, slotted turner, nylon turner (with a non scratch head to protect your non stick cookware), slotted spoon and spaghetti spoon - each fashioned from stainless steel with a durable, black ABS handle.

Interstar Master Builder
The apprentice will soon become the master with this bucket of 70 Interstar building pieces that are great for giving your creative little builders all the tools they need to start building their unique structures. The Interstar pieces are vibrantly coloured pieces that connect in an all-manner of ways, providing an almost endless realm of possibilities. Suitable for children aged 3+.

Zoggs Little Phoenix Goggles
Little Phoenix goggles are specially designed for children aged one to six, and have UV lenses and a latex strap for a comfortable fit. The head strap adjusts for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. Suitable for ages 1-6.

Tenn Waterproof High Visibility Cycling Jacket
A fully featured, high visibility, waterproof jacket, designed with active cyclists in mind. The entire surface of the jacket is made with a lightweight, rip-stop fabric that is waterproof and windproof, but is also breathable. An inside mesh lining keeps the jacket moving freely as you move, while zip-open underarm vents give you more ventilation if you need it. An overlapped, open back design keeps you cool, while keeping water out. The draw-cord adjustable, high neck is lined with microfleece to keep y

Masterplug 20m Phone Extension
The Masterplug standard 20m phone extension cable reel allows two phones to be positioned up to 15m away from the line-in socket.

Tu Rose Lap Tray Set
A traditionally decorated tray designed with an under cushion that contours to your lap for comfort and to keep the tray flat. A slim, raised, white wooden ridge frames the floral design to prevent anything from slipping off. This lap tray is the perfect aid to enjoying food, drink or hobbies on your lap.

Sainsbury's Shaggy Chenille Bath Mat Sage Green
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Le Creuset 23cm Cast Iron Oval Casserole Dish Volcanic
This 23cm, 2.6L oval casserole dish in a volcanic orange finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that yo

Philips Portable CD/radio with iPod Dock DC1010/05
A brilliant little portable hi-fi system, perfect for playing music from your iPod, CDs or the radio. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy little remote control. The player has a dynamic bass boost to fill a small to medium-sized room with great deep notes. It can run off mains power, or, for portability, it can run off six LR14 batteries (not included). Comes with a 12 month guarantee.

Rattan Corner Linen Bin Honey
This attractive honey coloured rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.

Ansty Footstool Bruno Chocolate
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Sainsbury's Tufted Pedestal Mat Cream
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

HP 337 Black Ink Cartridge
The HP 337 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 337 ink cartridge - HP Deskjet 5940, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet H470/b/wbt, HP Officejet 6310/6315, HP Officejet K7100, HP Photosmart 2570, HP Photosmart 2575, HP Photosmart C4180/C4190, HP Photosmart D5160, HP Photosmart 8050. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for d