Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Chef'n Palm BrushNavman F35 Sat NavMorphy Richards Accents Traditional Kettle RedHoover Jovis Wet and Dry Handheld VacHP Deskjet D4360 Colour Inkjet PrinterPlum Palermo TroughProlux Medium Square Shower ScreenBosch AHS 4-16 Electric Hedge CutterZebco My First Fishing SetTu Fitted Sheet Plain Non-iron GreenNicky Clarke 500W Blow Dry StylerBraun 5270 Body System X'Elle EpilatorYork Diamond X302 Cross TrainerTu Plain Dye Single Sheet and Pillowcase Set CreamYamaha PSRE323 Portable Electronic KeyboardSalter 1036 LCD Kitchen Scale WhiteTu Silver-banded Tumblers Set of 4Prolux Large Oval Shower ScreenSimplehuman Bin Liner Size DMitre Tiger Size 5 Rugby BallPolar Gear Chest Cooler BlackMitre Easy Fold Goal 6 x 3ftChelsea CushionRowlinson Victoria ArbourJungle In My Pocket Bear HutBreville 2 Slice Toaster Stainless SteelHenry 1100W Bagged Cylinder Vacuum CleanerMaxell Crystal Budz Headphones PinkBody Sculpture Twist Mini Stepper with Bungee CordsTu Taffeta Hearts Bedset
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Electrolux Velocity Plus Pet Lover Upright Bagless Vacuum Cleaner 1900W
The Electrolux Velocity Plus Pet Lover Upright Vacuum Cleaner is best for people with large floor areas to clean as the wide floor head is ideal for covering wide spaces. Bagless, a see-through canister lets you know when you are nearing capacity and a quick release button means you can easily dispose of dust and dirt without spilling. Built-in cyclone technology separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough clea

Rowlinson Shiplap 8x6 Modular Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof and floor insulate the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting. Other fea

TomTom GO 540 Live UK and Ireland
The TomTom GO 740 LIVE is one of TomTom's premium units. It has a large, 4.3in widescreen with a simple touchscreen interface and even lets you control it with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapes

Sony Active Stability Headphones
Sony Active Stability Headphones are perfect for sporty types. These sleek over the ear sports headphones have a built in stability tip to prevent them from falling off, even during vigorous exercise, and produce deep bass playback. The flexible neck band moves with you as you exercise, and can be flattened and folded for easy storage in your gym bag. A short 60cm cord allows the headphones to be used with an armband MP3 player without all that extra length getting tangled up, and an additional 60cm extens

Kenilworth Regular Scatter Back Sofa Pattern Plum
This UK-made Kenilworth scatter back chenille sofa is slightly deeper than a traditional sofa and with its loose rear cushions guarantees comfort no matter what your body shape. The scatter cushions also give the sofa a more casual look yet it is versatile enough to complement more traditional styles. It has a sprung seat and two removable seat cushions filled with foam, while the scatter cushions are fibre-filled for comfort and luxury.

Mega Bloks Pink Fill and Dump Wagon
Finally - a rugged toy for little girls! The Mega Bloks Pink Fill and Dump Wagon is a strong, fun pull along toy designed with active little girls in mind. This practical toy contains 40 Maxi Mega Blocks and features a tipping bucket for filling up and emptying, an easy grip handle and sturdy wheels. Kids will be creativity inspired by the blocks, as the only limit is their own imagination. The wagon's bucket doubles as a handy storage tub, making tidy up time quick and easy. The Pink Fill and Dump Wagon

Draper 14.4V Cordless Rotary Drill
A powerful 14.4V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switch

Sony PlayStation 3 Blu-ray Remote Control
Are you tired of using your game controller to navigate the menus of your latest Blu-ray movie? This remote control from Sony gives you a more traditional TV-style remote control for easy interaction with the many features of a Blu-ray Disc. No more twiddling with joysticks to play, pause or rewind. This remote is designed for exclusive use with the Sony PlayStation 3, and will not control other Blu-ray players. However, considering how complete a system the PS3 is, you really don't need anything else. It

Philips 42" Full HD 1080p Digital LCD TV 42PFL5604H
Aside from offering excellent picture quality and fantastic sound, Philips TVs are also smart, eco- and user-friendly and look great in any room of the home. The company has done away with manuals (available online) and developed an easy-to-use on-screen start-up and reduced power consumption. This model's full HD screen has a widescreen resolution of 1920 x 1080p, the highest resolution of HD sources for the best possible picture quality. The powerful state-of-the-art Pixel Plus HD Engine stunningly captu

Sainsbury's Medium Tuff Crate
The Sainsbury's Medium Tuff Crate is the perfect way to get organised. The tough, durable polypropylene box has a capacity of 44L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The black, hinged double lid ensures that the contents remain safe, dry and tidy, and if you have more than one the crate bases can be stacked one inside the other when not in use.

Samsung PL60 10 Megapixel Digital Camera Black
A great digital camera with a 5x zoom lens and a high resolution 10 megapixel sensor, the Samsung PL60 10 Megapixel Digital Camera's high quality lens zooms from 35mm to a close-up 175mm. A smart auto feature lets you take great photos without any hassle. The camera has blink detection so you never take photos of people mid-blink, while the dual image stabilisation keeps your photos from getting blurry. A Perfect Portrait mode even reduces common facial blemishes, making your friends look their best in all

Tu Rounded Square 12 Piece Dinnerware Set Black
A modern stoneware dinner set for four, containing four each of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Gunn and Moore Cricket Bag
This Gunn and Moore Cricket Bag has been designed to withstand heavy equipment and hard days on the pitch and in the locker room. Rust proof zips ensure whatever the weather you'll have easy access and a smart looking bag. Anti-scuff corners protect against inevitable scrapes as you lug equipment to and from practice, while an integral bat pocket and spacious zipped end pocket look after bats, balls and protective gear. Adjustable carry straps have a comfortable webbed finished to prevent the weight of the

Antony Worrall Thompson Set of 5 Roasters
Celebrity chef Antony Worrall Thompson has developed a range of specially designed cookware that will enhance the food emanating from any kitchen. This set of 5 roasters will serve perfectly for a range of cooking tasks, from braising to roasting to baking, and their varying sizes are suitable for small or large meals. The set consists of a 25.5cm (medium depth), a 36cm (deep), a 36cm (shallow), a 42.5cm (extra deep) and a 42cm (shallow) roasting pan, each made of tough, durable enamelled steel and heat re

Tu Chocolate Cotton Ribbed Runner
This Tu Chocolate Cotton Ribbed Runner is not only a highly attractive addition to your dining table, it will also protect the surface from spills, scratches and other damage that occurs through wear and use. At 182cm long and 35cm wide, this 100% cotton runner will fit down the centre of most dining tables, providing a surface for glasses, sauces and condiments. The roughened appearance of the fabric lends a rustic touch to your dining area. Machine washable at 30°C.

Sylvanian Families The New Arrival
Mother Cat Myriam Chantilly, known to all her friends as Mims, is a new mother. The latest addition to the family is young Jacques, a bouncing baby boy and a real bundle of joy. The set includes a crib, Mother Cat figure, Baby Cat figure and more than five accessories, including Jacques' beautiful crib. Suitable for ages four and up.

Princess Portable CD Player/Radio
This fun and funky CD player is perfect for little princesses everywhere. It looks like a groovy pink jewellery box, which it is, having a mirror and storage compartments for baubles. But wait! It also hides a top-loading disc player for all your favourite music.

Moulinex Hand Blender and Food Processor
This is much more than your average hand mixer and food processor. The hand-blender features 10 options and at 700W, this is one powerful tool. Featuring a multi-wire whisk, this will emulsify your mixes and beat egg whites into peaks, whip cream and mix pancake batter. The Moulinex also has the first hand-blender shaft that does not scratch teflon-coated pans. Another great feature is its six speeds and one turbo speed; the eject button releases attachments with one click. The 2L food processor bowl come

Duracell Ultra M3 C Batteries Pack of 2
Duracell C2 Ultra are non-rechargeable batteries designed to be long-lasting in all common electronic devices. Each battery comes with an inbuilt power checker so that you know how much energy remains.

Tu Sequins Cushion Black
Dress your home with this Roaring Twenties style Tu Black Sequinned cushion. This jazzy, classic 43 x 43cm cushion has character and texture. The cushion has no feathers to plague the allergy-prone. Dry clean only.

Edge Electronic Dartboard
Improve your aim and hand eye coordination while having fun with the Edge Electronic Dartboard. Magnetic darts provide a safe way for kids to play this popular game. The scores mount up electronically, accompanied by sound effects. Suitable for children aged 5 years and over, the Edge Electronic Dartboard requires 3 x AA batteries (not included).

Morphy Richards Mr Cappuccino Filter/Espresso Combi
Wake up and smell the Morphy Richards Mr Cappuccino Filter/Espresso Combi! If you like a range of different coffee types, this is the perfect coffee machine for you. With capacity for 10 cups of filter coffee or six of espresso, the Mr Cappuccino Filter/Espresso Combi makes not just filter coffee, but espresso and many other varieties - cappuccino, latte, mocha, macchiato - thanks to the combined filter, four bar pressure espresso maker and improved milk frother (that whips up delicious foam in only 30 sec

Bosch TAT6901GB Stainless Steel Private Collection 2 Slice Toaster
The Bosch Stainless Steel two slice Toaster isn't just a toaster; it's a designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof stainless steel with black trim, this marvellous device has variable width slots for varying slice thicknesses and a maximum power rating of 900W.

Plum Round Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Round Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in seats in a single unit in a natural timber finish.. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available to customers in

Samsung U5 2GB MP3 Player White
This neat little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity, where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the white version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function l

Morphy Turbotip Steam Iron
Steam is the most effective way of removing creases from clothes, bedding and upholstery as it penetrates deep into fibres, loosening and relaxing them. This Turbotip Steam Iron not only has a continuous steam function to remove even the most stubborn creases, but its ceramic soleplate also glides and flattens, with a sharp tip to get into the tightest of corners, collars and cuffs. A vertical steam function allows you to freshen up hanging clothes without leaking thanks to a 'no drip' feature. Limescale ca

Ben 10 Monster In Line Scooter
This fantastic Ben 10 Monster In Line Scooter is decorated with some seriously awesome graphics from the immensely popular kids' TV show - but best of all is the secret compartment containing 9 authentic Ben 10 monsters. The board features a full colour footplate, ABEC-1 bearings and a rear footbrake. The quick-release folding mechanism makes for simple and convenient storage. No assembly is required. Suitable for ages 5+.

Easy Karaoke EK-398 Single Radio Microphone
The Easy Karaoke EK-398 Single Radio Microphone is a single channel, professional VHF radio microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the EK-398. The mic is cordless for full on rock star freedom, and comes with the required base and lead. Pair the Easy Karaoke EK-398 Single Radio Microphone with any of the karaoke machines ava

Fisher Price Little People Eddie's Race Track
Get your motor running with this race track from Fisher Price! The cool figure-of-eight track has crash and repair sound effects as a backdrop to your weaving and revving. Two race cars, 4 flags and 2 drivers with articulated limbs are included in the pack. Requires 4 x C batteries (not included). Suitable for children aged 2-5.

Zoggs Marengo Sun Protection Float Suit
The pretty pink Marengo Sun Protection Float Suit is a buoyancy jacket that allows a child to practise swimming in a natural position with complete range of motion while still enjoying the benefits of floatation assistance - with the added benefit of sun protection. The removable floatation inserts can be removed gradually as your child's confidence and swimming ability increase. The sun protection is a massive UV50+. Suitable for ages 1-2.