Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's Towel Chocolate
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Leapfrog Learn and Groove Activity Station
The Leapfrog Learn and Groove Activity Station is an interactive play station for children aged 4 months to walking. The stationary activity centre has a comfy, machine washable seat that holds babies snugly and safely. A 360 degree rotating seat encourages movement and enables interaction with the full range of sounds, games and toys on the outer ring. Alphabet songs, numbers, sounds effects and sparkling lights will keep babies amused, encourage motor skills and teach cause and effect. The toy folds up

Gaiam Dance Hoop with Workout DVD
Hula hooping is much more than schoolyard fun - in this hoop and DVD pack you can learn moves to reshape your waist, develop your core and raise your heart rate. The innovative foam covered hoop snaps together to the perfect size in moments, so you'll be immersed in one of Betty Hoops' 40 minutes workouts in no time. The session includes structured and free flowing sections set to energising music to tone, cleanse and recharge your body. Your workout will feel like child's play and deliver your best body

Razor Cruiser Scooter
The Razor Cruiser Scooter is the ideal ride-on toy for adventurous kids. Fun and speedy, it's equipped with a rear brake and a dual-locking handlebar stem that adjusts to exactly the right height for your child, even following a growth spurt! The T-tube and desk are made of aircraft-grade aluminium, so the scooter is incredibly lightweight and easy to carry, and it folds up for easier portability and storage. The maple wood deck is wide to allow extra foot space for a more comfortable ride and the big 14cm

Different by Design Square Beaded Cushion Silver
Classy, charming and eye-catching, this Different By Design throw cushion will add an individual touch to your living room. The silvery fabric adds a modern touch, while the beadwork gives them a touch of luxury. Place them on armchairs or on a sofa. Dry clean only.

Croydex Frosted Layer Mirror
A contemporary-style mirror with a clear frame and frosted glass that stands away from the frame giving it a 3D effect. The simple design makes for easy cleaning and lends itself to being hung in portrait or landscape. Decorative chrome fixings are included with keyhole mounts to secure this mirror securely to the wall. Easy to follow instructions are included in the pack.

Sainsbury's Household Toolkit
For all your household DIY projects and repairs, get the 53 piece Sainsbury's Household Tool Kit. This kit includes everything you need to get the job done: a claw hammer, long nose pliers, tape measure, magnetic plastic level, 6 precision screwdrivers, a bit driver with 20 bits, an adjustable spanner, 4 combination spanners, a set of 8 metric hexagonal keys and a set of 8 SAE hexagonal keys. The tools are heat treated and chrome plated against corrosion, and the moulded case keeps them secure and in order

Breville 2 Slice Sandwich Toaster
This two slice sandwich toaster from Breville has non-stick removable hot plates that are suitable for the dishwasher, making it easy for you to remove melted cheese, crumbs and any burnt on fillings. A cut and seal system allows you to toast with large and small slices depending on your preference. Finished in smart brushed stainless steel and silver, this sandwich toaster has integrated cord storage and can even be stored upright, so it will look attractive on your worktop even when not in use.

Brabantia Titan Ironing Board 135x45cm
This ironing board makes ironing shirts easy with its 'shoulder shape' while its pointed end helps with trousers. The board has an extra stable and wide worktop for comfortable ironing and an integrated heat resistant iron parking zone for the iron to rest between items. The sturdy asymmetric frame can be set at a range of heights from 63 to 102cm which even allows you to iron whilst sitting down if you prefer. With its child lock, the ironing table can't collapse accidentally and its transport lock ensur

Panasonic Triple Blade Foil Shaver
The Panasonic Triple Blade Foil Shaver features a 30 degree blade angle and a flexible pivoting head to ensure optimum contact with your skin and the closest possible shave. The long-life stainless steel blades and foil are durable, sharp and rust-proof. The shaver can be used wet or dry with water, foam or gel and features a detail trimmer for precision in tricky spots. It is powered by a rechargeable battery (240V NiMH - included) for cordless convenience and ease of use. Enclosed is a multi-voltage cha

Revelation Korat 28" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 89L capacity. Measuring 71 x 49 x 29cm (28 x 19 x 11"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

Tu Anti-allergy 10.5 tog Duvet
Dust, bacteria and fungal growth can cause irritation for allergy sufferers, and one way to lessen the trauma of waking up stuffy and irritated is to use an anti-allergy duvet. Tu Anti-allergy Duvets have a special treatment that works against bacteria and fungal growth to allow a more comfortable night's sleep for allergy sufferers. This duvet is machine washable and suitable for the tumble drier.

Tu Leaf Table Lamp Antique Brass
Table lamps can help create mood in a room and become a great focal point. This pretty antique brass table light has the feel of a plant in bloom about it, with two bulbs encased in white frosted glass as the bulbs and brass leaves twisting elegantly around the stem. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a floor lamp in the same design if you like your lighting to match. Bulbs are included in the pa

Playmobil Knights Battle Chest
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Knights Battle Chest is guarded by three armed knights in the battlements and one on horseback to lead the charge. The castle transforms easily into a large fortress wall, complete with drawbridge that can be lowered to let allies in, two lockable dungeons for holding prisoners, a catapult to launch balls of fire at enemi

KidiZoom Digital Camera
The KidiZoom Digital Camera is a fun and educational toy that really works! Children can take pictures, make videos and play games on it. The camera has a viewfinder and flash so kids can take real pictures, previewing them on the 4.6cm colour LCD screen and editing them by connecting via USB to a home PC. It has 16MB of on board memory and can support up to a 2GB SD memory card (not included). The KidiZoom can even be connected to a TV so kids can view their photos and movies or play games on the screen.

Little Tikes Patrol Police Car
Your little tike can play at being a policeman with style in this variation on the popular Cozy Coupe, with all the bells and whistles you'd see and hear on a proper police car. If the eye catching graphics don't say "Police" loudly enough, the flashing lights on the roof of the car and AA battery powered microphone will leave no doubt as to who the lawmaker in the family is. The hard wearing tyres will last a long time, and the easy grip steering wheel makes the car child's play for little hands to steer.

Samsung U5 2GB MP3 Player White
This neat little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity, where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the white version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function l

Sainsbury's Single Water Resistant Mattress Protector
All children have little accidents, so protect their mattresses with this fitted waterproof mattress protector. It's quilted for comfort and can be washed and tumble dried.

Mitre Krypton Basketball
This basketball in a traditional brown finish is tournament size with an easy to hold high grip finish that aids shooting and passing accuracy. It inflates using a traditional sports pin.

Sainsbury's Foldable Crate
This polypropylene black and grey crate is the perfect storage solution. Its durable plastic allows it to hold a considerable weight and handles make moving it easy when loaded. Collapsible, the crate stores flat and is easy to clean - a quick wipe down is all it takes to make this foldable crate gleam again.

Sainsbury's Philips Screwdriver Set
Three Philips screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

Tu Stainless Steel Cabinet with Circle Mirror Chrome
This robust stainless steel bathroom cabinet has a circular mirror built into the door and reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 30cm and has a depth of 15cm.

Veet Lady Shave and Bikini Trimmer
The world experts in women's home hair removal bring you the Veet Touchably Smooth All Over Body Shaver, a wet and dry, battery operated shaver for women on the go! It's suitable for removing hair on the legs, underarms and bikini line. The shaver's foils are hypo allergenic for a kinder, smoother shave and floating to hug the contours of your skin for greater smoothness. It can be used in or out of the shower, and for even more convenient use, it's powered by 2 X AA batteries (not included). The retractab

Green Forest Wall Art
Lose yourself in a tranquil, sun dappled forest without leaving your sitting room! The natural, muted autumnal colours in this print will lend an organic note to a variety of interior settings. The canvas measures 80 x 118cm. The MDF wood frame is resistant to warp, moisture and compression.

Lexmark 28 and 29 2 Ink Cartridge Multipack
The Lexmark 28 and 29 2 Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 28 or 29 ink cartridge. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Bristan Quest Basin Taps
Made from durable brass with a handsome chrome finish, the Bristan Quest Basin Taps set consists of two basin taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a quarter turn to operate. Bristan Quest Basin Taps carry a 5 year guarantee and work well with most designs in the

Tu Classic Droplet Table Lamp Cream
A classic table lamp, with an antiqued faux brass base, and a soft, cream-coloured lampshade. The lamp features cut glass ornaments and the base has a subtle brushed pattern to eliminate harsh reflections yet retain shine. Takes bulbs of up to 60W.

Suffolk Low End Double Bed
The Suffolk furniture range is made from rubberwood and MDF and has a contemporary white painted finish. The Suffolk Low End Double Bed has a high wooden headboard and matching lower footboard in the same design. Unvarnished wooden slats support the mattress, which is not included. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood is incredibly durable, and is now used extensively in the furniture industry. In addition,

Kenwood kMix Hand Blender Red
This smart red hand blender set combines a one litre food processor and hand blender with accessories to help bring your recipes to life. Five speed settings give you texture options and also means that powdering crispy biscuits for desserts is as easy as whizzing up soft fruits. A stainless steel powered hand whisk makes whipping cream simple, while a wand allows you to froth milk and cream soup. All the attachments are dishwasher safe, while anti-slip feet will secure your mini food processor even when

Mitre Rebounder Goal 6 x 4ft
This rebound net is a perfect training or practice device, with high quality bungee straps that can be attached at a variety of angles for different training exercises. The heavy duty steel tubing adds to its resilience. The centre of the goal features a target to measure accuracy. the face of the goal measures 6 x 4ft. Anchors are included with the net. It's sold with a one year guarantee.