Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Philips Stainless Steel Jug Kettle
Help save the environment and your bills by using this stylish brushed metal, energy-saving kettle by Philips. With its cup gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this 1.7L kettle has an automatic shut-off feature, dou

Sony 32" KDL32S5500U Digital HD Ready LCD TV
Watch your favourite TV, films and more with this versatile TV. Thanks to Bravia Engine 2 picture enhancement technology, it delivers stunning picture clarity, colour, depth and definition, while the 25,000:1 dynamic contrast ratio ensures deep, cinema-like blacks. Aside from being HD-ready and having built-in Freeview, this sleekly designed machine features Scene Select, allowing you to easily adapt the picture and sound settings to best suit what you're watching. Three HDMI inputs make it simple to conn

iLuv Alarm Clock with Dual iPod Dock iMM173
Featuring two integrated docks, an FM tuner, a large and easy-to-read display, this unique bedside alarm clock lets you choose how you wake up every morning: to the radio or your iPod, while making sure your iPod and iPhone are fully charged for the day. The powerful built-in speakers, with jAura acoustic speaker technology play your music with depth and clarity, and the FM radio has PLL tuning technology and 8 preset stations.

Panasonic DMR-EZ48 Digital DVD Recorder with VCR
This all-in-one Panasonic DVD recorder and player with HDMI offers all the functions one has come to expect from a DVD player, and adds the functionality of a DVD and VHS recorder, and a digital tuner. It even works well with a high resolution HDTV. The device upscales standard definition sources such as regular DVDs to play them on high-resolution HDTVs. It scales the signal up to a full HD resolution of 1920x1080. Perfect for someone with a large library of DVD movies and a new HDTV.

Brabantia Steel Storage Canisters Set of 3
These polished stainless steel canisters are designed to house tea, coffee, sugar, rice, couscous or other dry consumables. A perspex window at the front gives a flash of the contents inside which lets you know at a glance what you're looking for and also looks stylish if stored on a kitchen work-top. Flavour-tight click on lids keep food fresher for longer and lock in flavour. Made from corrosion-resistant materials, these canisters are durable and come with a 10 year guarantee.

Epson T0801 Black Ink Cartridge
The Epson T0801 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0801 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Easy Karaoke VKG8 Girls Night In
Beat the recession by organising a fun karaoke night in with the girls! The Easy Karaoke VKG8 Girls Night In is a karaoke machine that you can use in your own living room - it plugs easily into your TV and/or sound system, running off their speakers for loads of fun. The set includes a pink and white CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (phono out and video out), a pink microphone and a disc compilation of the backing tracks for a variety of current and

Draper SDS Hammer Drill 900W Set
This 900W SDS hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a rotation stop for chiselling, and a variable depth rod so make sure all your drilling is the same. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle has 360 degrees of movement, allowing you to make it as comfortabl

Ross 5M TV/FM Co-Ax Lead
Position your television where you want it with this 5m lead with barrel adaptor.

Homedics Handheld Quad Massager
The Homedics Handheld Quad Massager's Four vibrating legs will massage deep into tired and sore muscles, while an ergonomic handle makes it easy to work this sleek black and silver massager across your skin. A stylish base unit will recharge the on-board battery, and it's turned on and off via a simple button on top of the unit. 2 year guarantee.

Apple iPod Shuffle 1GB Green
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Morphy Richards 2000W Turbo Tip Iron
The Morphy Richards 2000w Turbo Tip Iron has a vast array of features to let you get the most out of your laundry with far less fuss than ever before. Morphy Richards's tip technology produces a powerful shot of steam to help you iron the trickiest of items either horizontally or vertically. The anti-calc system prevents the build-up of limescale for great performance that lasts and lasts. The easy view 400ml water tank lets you keep an eye on your water levels while you iron for longer without refilling,

Sainsbury's Basics 17l Manual Microwave Oven
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Basics Manual Microwave Oven. This simple, functional 700W oven with 17 litre capacity has 5 power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in clean, plain white steel, this appliance will fit unobtrusively into

Rowlinson Shiplap Workshop 9x18 2 Door Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof insulates the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting.

Nintendo DS Lite Handheld Console with Big Brain Academy Red
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Hoover 2300W PurePower Pets Bagged HEPA Cylinder Vacuum Cleaner
The Hoover PurePower Pets Bagged Cylinder Vacuum Cleaner with HEPA filtration is a powerful yet compact vacuum cleaner for around the home. The 2300W motor provides 420 air watts of variable suction for a variety of household jobs. The vacuum's capacity is 3.5 litres, and a "full" indicator allows you to assess the bag's remaining capacity at a glance, while the washable HEPA filtration system, combined with Bactizero treatment on the exhaust filter, helps remove allergens from carpets and upholstery.

Lilbourne Large Sofa Chocolate
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order furn

Different by Design Copper Bottom Stainless Steel Stock Pot with Lid
Different by Design brings you this oven safe 5.7L stock pot with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the pan. The rest of the pot is crafted from stainless steel, finished with a dazzling mirror shine. Suitable for a range of large-scale kitchen tasks from making stews and curries to boiling stock, the pot is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progr

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang

Triton Black Glass 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Black Glass 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The quick clean, chrome plated anti limescale showerhead with 5 spray patte

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

Kenwood kMix Hand Mixer Peppercorn
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Peppercorn Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The peppercorn black mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus p

Belkin iPod Touch Silicon Sleeve
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin iPod Touch Silicon Sleeve. This sexy black and red sleeve will fit any 2nd generation iPod Touch. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin iPod Touch Silicon Sleeve is durable and strong and carries a lifetime manufacturer's guarantee.

De'Longhi ESAM5500 Perfecta Bean to Cup Espresso Maker Auto Cappuccino
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Perfecta Bean to Cup Espresso Maker Auto Cappuccino ESAM5500 is the ultimate coffee machine for people who are serious about coffee. The Bean to Cup system grinds fresh coffee beans for each cup (or uses ready ground coffee - it's up to you) and every preference from length and strength can be tailored to suit individual tastes. The high performance pump system uses 15 bars of pressure to dispense delicious hot coffee dri

Gallery Ornate Full Length Mirror White
This mirror has a Venetian 3-dimensional patterned frame finished in white. It features bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Prolux Medium Sail Shower Screen
The Prolux Medium Sail Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the sail shaped screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail is a handy additional feature. Elegant and functional, the screen will complement any ba

Hozelock Electronic Water Butt Pump 3 in 1
The Hozelock Electronic Water Butt Pump 3 in 1 is a high pressure water pump which allows you to conserve precious water responsibly and easily. With a maximum flow of 2200 litres per hour, the Water Butt Pump lets you use your stored rain water or grey water with any Hozelock watering product. To use, simply place the pump in a water butt, connect to the outlet and switch it on. The pump can be used to power drip watering systems including the Aquapod as well as guns & sprinklers. The pump comes with a 10

Breville 1kg Deep Fat Fryer White
This deep fat fryer by Breville can be used to cook an array of foods such as chips, fish or battered products. It has a 2L oil capacity and will cook up to 1kg of food perfectly and you can keep an eye on the cooking progress by taking a peep through the handy window in the lid. A ready to cook light indicates when the oil is hot enough to use. The cool walls make it safe to touch, a safety locking lid makes sure the oil stays in the fryer and it also has an auto cut-out system. An external rise and fall

Salter Electronic Kitchen Scale with Readout Bowl
The Salter Electronic Kitchen Scale consists of a shatter resistant 2.5L mixing bowl and weighing pedestal with an easy to read digital LCD display. You can weigh directly on to platform or use most bowls and containers. The clean, classic white Salter Electronic Kitchen Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 3kg (7lb). Best of all is the add and weigh function: weigh one ingredient, reset the scale to zero, add more and generate a separate weig

Sainsbury's Chunky Dark Willow Basket Large
Beauty products, scarves, laundry, paperwork and more looks neat and organised in this attractive and robust basket. The painted dark willow has been woven into a light but durable deep sided basket with handles at each end for easy carrying. Smaller willow baskets in this range are available to form part of a larger storage collection. Can be wiped clean with a dry cloth to remove dust.