Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Autoglym Fast Glass CleanerTu Squares Rug GreenCatherine Lansfield 300 Thread Count Pillowcase White PairSamsung 2000W Cylinder Vacuum CleanerSony KDL-37V5500 37" Full HD LCD TV BlackAddis 5 Piece Storage SetBrita Marella Cool White Annual PackBristan Design Utility Lever Bath TapsLouisa StoolMorphy Richards Accents Black and Stainless Steel Jug kettLilbourne Regular Sofa New Floral CreamH.M. Armed Forces Metal DetectorSamsung ST50 12 Megapixel Digital Camera SilverLe Creuset 23cm Cast Iron Oval Casserole Dish AlmondPony In My Pocket StableRoss 4 in 1 TV Remote ControlDaisy Single BedDunlop X-Fire Comp Ti Tennis RacketRemington Compact Diffuser 2000W Hair DryerBelkin Screen Overlays for iPod Nano 4th Generation Pack oFogarty Duck Down 13.5 tog DuvetNicky Clarke Compact RollersTomy Rainbow AquadrawSainsbury's Underbed BoxGoodmans Portable CD Player/Radio with iPod Dock GPS1881PXTu Fine Stripe Duvet Set BlueMorphy Richards 3.5L Black Slow CookerPuzzle Extra - Hannah MontanaDraper Fold Down WorkbenchBristan Sonique Bath and Shower Mixer
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Nigella BlissHome Bread Bin
Celebrity cook Nigella Lawson and designer Sebastian Conran have teamed up to make this beautiful and practical bread bin. This thick earthenware tub finished in a classic warm matt cream has deep sides and a beech lid to keep your bread fresh. The solid lid can also be lifted off and used as a chopping or bread board. Dishwasher safe, the bread bin arrives in an attractive pale yellow box making it ideal as a gift if you can bear to be parted from it! It comes with a one year guarantee.

Philips TRESemmé 5-in-1 Multistyler
The Philips TRESemmé 5-in-1 Multistyler is like having a salon on your dressing table! It's a 13-piece hairstyling set with almost unlimited styling versatility. The multistyler delivers professional results using ultragliss ceramic and EHD ceramic technology for even heat distribution, giving you glossy, shining hair. It's easy to use for long-lasting styles, including straightening, twists and flicks, tight curls, small ringlets; big, defined curls and big, loose curls. The appliance also has multiple vo

Breville Professional Stainless Steel Fryer
A stylish stainless steel and black fryer for the modern kitchen. With a capacity for 4L of oil and 1.2kg for food, it perfectly deep-fries chips, chicken and all sorts of other tasty foods. Cool zone technology extends the oil life, and it comes apart easy for cleaning. A light will let you know when the oil reaches the correct cooking temperature, while a thermostat keeps it at the right heat and turns it off before it gets too hot. Comes with a 1-year guarantee.

Suffolk Mirror
The Suffolk furniture range is made from clean, fresh looking white painted rubberwood to evoke a French country style. The cottage inspired design is refreshingly airy and will match just about any bedroom decor. The Suffolk Mirror, at 1m tall, provides enough reflection to really help bounce light around a room, as well as being ideal for checking your appearance! Comes with wall fittings.

Hannah Montana Karaoke System
Budding pop starlets can sing along with their fave tunes with this fantastic Hannah Montana home karaoke centre. Great for home karaoke parties, this funky purple karaoke box has a cool flowery design and comes with a microphone and a programmable top-loading CD player which supports CD audio and CD-G. Features include separate volume controls for the microphone and the music, automatic voice control and echo control. It also comes with two microphone jacks - perfect for duets - and has video output for

Puzzle Extra - Disney Cars
Have fun building a 1000 piece 2-dimensional puzzle that can then be stacked onto the display plinth provided to reveal a secret 3-dimensional image. If putting each of this fun puzzle together isn't enough, once displayed it's possible to paint the front image with the paint applicator provided. Perfect for all Disney Cars fans! Suitable for children aged 4+.

Odyssey Tumble Twist Bath Mat Cream
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. Contemporary cream will compliment all colour schemes.

Oral B Professional Care 1000 Toothbrush
The Oral-B Professional Care 1000 removes twice as much plaque as a manual tooth brush, and operates in one, Daily Clean mode with 3D technology. A new, visible pressure sensor lights up if you are brushing too hard. It also features an innovative ergonomic handle and new modular charger, and includes two precision clean brush heads. It has a 14 day charge life and comes with 30 day satisfaction money back guarantee and a two year manufacturer's guarantee.

Braun 3170 Silk-épil Epilator
The Braun 3170 Silk-épil Epilator features Braun's SoftLift technology, designed to lift and remove hairs as short as 0.5mm, letting you remove hair whenever you need instead of having to wait for weeks of regrowth between waxings. Twenty tweezers work in concert to remove hair quickly and efficiently. It also features two massaging rollers to massage your skin both before and after the hair is removed for less irritation. The epilator has two speeds to choose from, and is mains-powered. It comes with a cl

Brabantia Steel Storage Canisters Set of 3
These polished stainless steel canisters are designed to house tea, coffee, sugar, rice, couscous or other dry consumables. A perspex window at the front gives a flash of the contents inside which lets you know at a glance what you're looking for and also looks stylish if stored on a kitchen work-top. Flavour-tight click on lids keep food fresher for longer and lock in flavour. Made from corrosion-resistant materials, these canisters are durable and come with a 10 year guarantee.

Addison Corner TV Unit
The Addison Corner TV Unit has a shelf and two compartments for a DVD or video player, two drawers for DVD storage. The large flat top has a deep extension, making it ideal for even a large television. Made of handsome, stained solid pine and veneers, this TV unit will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for w

Le Creuset Casserole Dish and Lid Granite 21cm
Le Creuset is a French manufacturer that has been making durable cast iron cookware, hand-finished with hard wearing and attractive coloured enamel, since 1925. This granite grey casserole dish with lid is perfect for cooking stews and casseroles. It's a versatile dish that can withstand extreme temperatures without risk of damage, as it's both oven- and freezer-safe. Although suitable for use in the microwave, this dish is not designed to withstand direct heat. Dishwasher-safe Le Creuset dishes are chip,

Playmobil Take Along Pirate Treasure Island
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Take Along Pirates Treasure Island includes three Playmobil pirates and a glow in the dark skeleton. The skull-shaped cave is the perfect hiding place. There is a firing cannon and, in the rocks, a place to hide treasure, plus a floating row boat. Play, store away and carry along. The perfect toy for kids on the move! Fo

Travel Scrabble Deluxe
A travel version of Scrabble that will test your vocabulary knowledge as each player tries to outwit the next. Includes clip-in tiles and letters that won't slip or spill while on the move. For 2-4 players. Suitable for children aged 10+.

Sainsbury's Basics Hand Blender
This hand blender has a 200W motor for mixing and blending and the mixing stem twists off for cleaning. Perfect for a wide range of kitchen blending and mixing applications, it's quick, and easy to use.

Rushbrookes Tumbling Leaves Apron Blue
Get cooking in style in the Rushbrookes Tumbling Leaves Apron. This lovely blue and cream full fronted apron is durable and stylish, with long straps so that one size fits all. It has two pockets for tools and utensils and can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but the mat

Sainsbury's Pocket Sprung Regular Mattress
Sainsbury's Pocket Sprung Regular Mattress is superbly upholstered with individual pocketed springs. Combined with luxurious fillings and extra deep quilting, this provides a high level of comfort with medium firm support. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is

Panasonic Lumix TZ6 10-Megapixel 12x Zoom Digital Camera Black
A premium compact camera from Panasonic, the TZ6 offers a stunning array of useful features into a body scarcely bigger than a budget model. The camera comes with a very wide angle 25mm lens and takes high quality 10.1 megapixel images. This camera's trump card is the large, high quality 12x optical zoom Leica lens (25-300mm), which lets you shoot amazing landscapes and zoom all the way in for dynamic portraits or action shots. Though when not shooting, you'd never know the lens is this capable as you slip

Guitar Hero World Tour Super Bundle for Wii by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero super bundle you have all you need to get up and running - except a TV and games console. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar, even more sensitive fret buttons for

Zebco Fishing Chair
A rugged carp chair from Zebco with separate height-adjustable aluminium feet. It has a durable 100% polyester cover and seat surface measurement of 42 x 38 cm and back rest of 42 x 54 cm.

Christy Modern Rose Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Modern Rose Pillowcase will turn any bedroom into a real lady's boudoir. The sumptuous look of the regal, Versailles-esque design is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for total conven

Leamington End Table
Made from solid rubberwood and stained to give it an antique oak look, the Leamington End Table is a classically shaped square occasional table that will complement any interior design scheme. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more detai

Homedics Shiatsu Therapist Back Massager
The shiatsu mechanism on the Homedics Shiatsu Therapist Back Massager moves up and down your back for a deep, soothing massage - from shoulder blades to your lumbar region. It can also deliver penetrating heat to help work the stresses and pain from your muscles, and can be used to spot massage a specific area. If the rotation is not needed, a fixed rolling massager can be selected to roll up and down your back.

Meccano Kids Play Noddy
Take this classic tradition and add another perennial kids' favourite: Noddy. The Meccano Kids Play Noddy set allows young Toyland fans to build their hero's car and figure from the shapes provided. Designed for smaller children, the large, cheerfully coloured sections can be clipped and twisted together to make two different models. The large, round edged plastic parts are perfectly safe for little ones to play with. Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby inven

In the Night Garden Igglepiggle Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have soft handgrips for delicate little hands. Some assembly is required. Suitable for ages 3+.

Pony In My Pocket Stable
The Pony In My Pocket Stable Playset is home to the Paso Fino Pony Family! The pack includes 1 Pony Stable playset, 1 exclusive Paso Fino Mum and 2 exclusive Paso Fino foal figures - available only in this playset. Suitable for ages 4+.

Gordon Ramsay Mug 4 Pack
With a ribbed exterior finish and a gradual widening of the mug towards the top, these mugs ooze European café style. A half love heart handle adds a shapely extra touch that complements the mug. The mugs are a soft cream colour, and measure 9cm tall and have a top diameter of 10cm.

Breville 2 Slice Sandwich Toaster
This two slice sandwich toaster from Breville has non-stick removable hot plates that are suitable for the dishwasher, making it easy for you to remove melted cheese, crumbs and any burnt on fillings. A cut and seal system allows you to toast with large and small slices depending on your preference. Finished in smart brushed stainless steel and silver, this sandwich toaster has integrated cord storage and can even be stored upright, so it will look attractive on your worktop even when not in use.

Sainsbury's Basics Blender
However much or however little time you spend in the kitchen, you can't live without this Sainsbury's Basics Blender. Apart from the usual blending, whizzing and chopping, this table blender also has a liquidiser function for making thicker juices, purees and baby food. The Sainsbury's Basics Blender has two speeds as well as pulse function, a pouring spout on the durable 1.5L plastic jug, non slip feet, a safety lock and built-in cable storage for easy tidying away. The 450W blender carries a 1 year manu

JVC Green Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best f