If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Rowlinson Canterbury ArbourTefal Aquatimer SteamerDifferent by Design Egyptian Cotton Flat Sheet WhiteLEGO Technic Quad BikeVax 2000 Series Cylinder BagsBarbie Cut and Style RapunzleTu Plain Dye Single Sheet and Pillowcase Set LilacNescafe Krups Dolce Gusto RedGenoa Large Sofa Natural BrunoPanasonic ID Secured Battery for Lumix FS62Tefal Bienvenue 26cm Frying PanTu Under Sink CaddyFisher Price Laugh and Learn Musical TableTu Black Aluminium 16cm Saucepan with LidTriton Forte 8.5kW Electric ShowerZap Faux Leather Moroccan FootstallSamsung Q320 13.4-inch Laptop BlackLe Creuset 26cm Cast Iron Shallow Casserole Dish TealMastrad Egg CookerCorner Linen Bin SeagrassLilbourne Large Sofa Bed MinkMorphy Richards Accents Jet Black Filter Coffee MakerBreville 2 Slice Sandwich ToasterSabichi Cast Aluminium 3 Piece Pan SetLe Creuset 26cm Cast Iron Shallow Casserole Dish TealMorphy Richards Fastbake Cooltouch BreadmakerSeagrass Baskets Set of 3SanDisk 4GB Micro SD Memory CardBelkin Laptop Cooling Pad BlackSamsung ES55 10 Megapixel Digital Camera Black
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Tu Chocolate Corded Throw
Perfect for snuggling up in, this Tu Corded Chocolate Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

Conga Drum
You don't need an expensive holiday to get the authentic sound of the Congo in your home. Well, perhaps not the authentic sound, but your 18 month + child banging away on this Conga drum from Halitit will certainly give you a reason to take notice. If one noise wasn't enough, you can remove the drum's Mylar skin to reveal a host of other instruments so more children (and unruly adults) can get in on the action. With a Maracito, Clip Clap, Bell Shaker and play along CD, the sound of a particularly raucous A

Jenga
Jenga is loads of fun for all ages! It's a tower of wooden blocks, and your job is to slide out the lower blocks and place them on top without sending the whole thing toppling down! Jenga is now even better suited for fun on the move. The sturdy, handy carry tube makes tidying up the pieces simple and quick, and then you're ready to set off and play wherever you like! Suitable for ages 6 and up, Jenga is made entirely out of wood and can be played by 1 or more people.

Easy Karaoke EK-398 Single Radio Microphone
The Easy Karaoke EK-398 Single Radio Microphone is a single channel, professional VHF radio microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the EK-398. The mic is cordless for full on rock star freedom, and comes with the required base and lead. Pair the Easy Karaoke EK-398 Single Radio Microphone with any of the karaoke machines ava

TomTom ONE V4 Carry Case
A specially designed, durable carry-case to protect your TomTom ONE from scuffs and scratches. It is large enough to accommodate the TomTom ONE and the windscreen mount, leaving no trace in your car, and saving you the hassle of detaching the device from the mount all the time. Comes with a one-year guarantee.

Chef'n Palm Brush
Scrub your vegetables easily, quickly and safely with this palm held scrubbing brush from Chef'n. Simply slide your finger through the soft rubber slot at the back of the brush and let it sit snugly into your palm. Then just begin brushing even slippery vegetables, without the worry of it slipping off. Featuring short and stiff nylon bristles, this green and cream brush is suitable for use with either hand and can be put in the top rack of your dishwasher.

Faux Suede Circle Curtains Chocolate
These soft faux suede curtains in warm cream with a rich chocolate trim will bring a touch of warmth to any room. Their soft texture feels smooth to touch and gives a weighty quality to the fabric. Cut out circles decorate the edging for a neat finish and chocolate tie backs complete the look. Styled with pencil pleats these curtains will hang elegantly from any window. Dry clean only.

Triton Etana Satin 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana Satin 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Le Creuset Rectangular Roasting Dish Almond 26cm
This almond coloured Le Creuset roasting dish has been hand finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher it has riveted lips at each end which serve as sure grip handles.

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

Sony Cyber-shot DSC-T900 Black
A really clever and incredibly stylish camera from Sony. It sports a 4x zoom lens, impressive 12 megapixel sensor, a lovely narrow profile and a brilliant, large 3.5"" touchscreen at the back. The camera's various intelligent features are all controlled very easily with the touchscreen, and you can also touch the part of the image you want to focus on. Simple and intuitive.

Goodmans iPod Dock and Clock Radio GCR1875IP
Wake up to your favourite morning radio or song with this stylish clock radio with iPod dock. Featuring an AM/FM radio with clear LED display, this handy bedside accessory perfectly combines form and function, charging your iPod overnight and making sure you wake up on time.

Sony Cyber-shot DSC-T900 Black
A really clever and incredibly stylish camera from Sony. It sports a 4x zoom lens, impressive 12 megapixel sensor, a lovely narrow profile and a brilliant, large 3.5"" touchscreen at the back. The camera's various intelligent features are all controlled very easily with the touchscreen, and you can also touch the part of the image you want to focus on. Simple and intuitive.

4 Drawer Slatted Bamboo Unit Dark Stain
Storage can often be a problem, many houses just don't seem to have enough built-in cupboard space, which is why this 4 drawer unit might be the perfect storage solution. Made from dark stained hard wood and bamboo it is robust while still being light and portable. Versatile enough to look at home in a bedroom, bathroom or living room it is the perfect size for DVDs, beauty products, underwear, paper or toilet rolls. The flat top is strong and large enough to act as a further shelf on which fu

Bristan Capri Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Capri Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a gentle lift to operate. T

Toshiba Camileo S10 HD Camcorder
One of the slimmest HD camcorders on the market today, the Camileo S10 is a stunning little performer. It captures video in full 1080p HD, and even has a flip-out, 2.5in LCD to view your video on. To keep it as small and thin as it is (just 18mm thick), it has a tiny lens that doesn't zoom. But one benefit of a lens with no moving parts is higher quality images. The lens can go into a macro mode and focus as close as 20cm for dramatic close-ups. And think of the benefit: a full HD camcorder that can slip i

Masterplug Energy Saving 3-way Slave Adaptor
A gadget that helps you do your bit for the planet and save money. A slave adaptor is a great way to save energy as the slave sockets switch off when the master socket is switched off, so if your TV is plugged into the master socket and DVD player and games console plugged into the slave sockets, the adaptor will automatically switch off these appliances when you turn off the TV.

Mastrad Silicone Orka Miracle Mitt Red
This bright red, heat-resistant silicone hand oven mitt offers a brilliant, non-slip gripping section to make sure you don't drop any pots or pans, while the silicone keeps your hands from burning even with the hottest of kitchen ovens. It's washable and has a small hole so that it can be hung up when not in use.

Le Creuset 26cm Cast Iron Grillit Teal
This 26cm "grillit", with teal finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to ma

Vileda 4 Arm Rotary Airer Complete Pack
The Vileda 4 Arm Rotary Airer Complete is an outdoor laundry airer with 50m of hanging space - enough to hang about 4 loads of washing at once. It has a sturdy steel construction, 148cm tall with a generous diameter of 264cm. The 3 position hand grip allows the lines to be tightened. The pole and wings are made from corrosion resistant painted and coated steel to protect against rust. The pole is split for more compact storage, should you wish to take it down. The pack includes 36 pegs and a weather cover

Lilbourne Chair Natural
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Lexmark 27 Colour Ink Cartridge
The Lexmark 27 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 27 ink cartridge - Z13, i3, Z23, Z25, Z33, Z34, Z35, Z511, Z513, Z515, Z517, Z601, Z602, Z603, Z605, Z611, Z612, Z613, Z614, Z615, Z617, Z640, Z645, Z647, X74, X75, X1110, X1130, X1140, X1150, X1155, X1160, X1170, X1180, X1185, X1190, X1195, X1250, X1270, X1290, X2230, X2240, X2250. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. V

Simplehuman Tabletop Bin 1.5L
A small brushed steel effect stainless steel bin that's small enough to sit on your desk, tabletop or bathroom for food waste, cotton wool buds or paper clippings. A swing lid for easy disposal can be removed to make life easier when emptying or cleaning the inside. An anti-skid base prevents scrapes and scratches on your table or work-tops. Comes with a 5 year warranty.

Fisher Price Rainforest Waterfall Soother
Press the toucan to start the gentle and hypnotic sounds of the waterfall. Eighteen minutes of classical, rainforest or lullaby music can be selected to keep baby company as he or she drifts off to sleep. Optional soft lighting pulses as monkey and frog play hide and seek in the foliage. Requires 4 x C batteries, which are included in the pack. Suitable from birth.

in-tune 4th Generation iPod Nano Leather Case
Small and stylish, this leather case for a 4th generation iPod Nano protects your iPod from bumps and scratches, keeping it tucked under an easily accessible leather flap. With a clip and hand strap included, you can pretty much keep your iPod wherever you want it to be, and with a screen and dock protector, your iPod will be protected from everything life on the road can throw at it.

Tu Clip Frame 5x7" 3 Pack
These rimless frames give the impression that your picture is floating in air. The clip frame is a fantastic way to ensure the focus is entirely on your snapshot. The glass cover of the frame is a tight fit against the clips, which secure it against the MDF backing. You can hang the frame landscape or portrait and with a pack of three, you don't have to choose just one favourite photo!

Vodafone Pay As You Go 533PG
While the 533 is definitely one of Vodafone's more affordable pay-as-you-go mobiles, it's well built with a durable matt silver finish, solid sliding mechanism and clean, minimalist design. It sits comfortably in the hand and at 90g, it's light on the pocket in more ways than one. With talk time of up to 3 hours and 250 hours on standby and triband that gives you extensive network coverage, the 533 also features a 1.3 megapixel multishot camera with 4x digital zoom. The 2" screen uses its 176 x 220 resol

Belfield Urban Plain Cream Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These elegant cream coloured curtains are made from a mix of polyester and cotton and the fabric has attractive brown flecks that run down the drop, which add texture to the curtains. They have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curt

Amefa Monogram Harley Stainless Steel 44 Piece Cutlery Set
This 44 piece cutlery set contains enough place settings for up to 6 people. The set contains 6 knives, forks, dessert knives, dessert forks, soup spoons, dessert spoons, tea spoons and 2 serving spoons. Made from stainless steel, the set is dishwasher safe making it perfect for both meal times and dinner parties, while the tapered handles give the cutlery a classic look. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife bla

Be Good to Yourself Stainless Steel 3 Tier Steamer
Steaming is one of the healthiest, best ways to cook. It's quick and locks in both flavour and nutrients - unlike boiling where most of the vitamins end up down the sink! This 3 tier automatic steamer from Sainsbury's is a hassle-free way to cook meat, vegetables and rice... and so much more. The product comes with 3 transparent stackable layers to enable different foods to be cooked at the same time, and it also comes with a 1.5L rice bowl. The steamer works on a timer and will auto-switch off when done.