With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Tu 3 Tier Square Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Square Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its geometrically appealing square bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of unguents and grooming appliances. Its castors make it easy to push around. Some assembly is required.

Apple iPod Nano 8GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Nigella Lawson Melamine Serving Hands
Renowned chef Nigella Lawson and designer Sebastian Conran have teamed up to design these gorgeous melamine serving hands, perfect for salads or pasta. Finished in a gentle cream shade and sold in a pale yellow and duck egg blue box, these would make a great gift if not a perfect addition to your own kitchen. Dishwasher-safe.

Oral B Vitality Sonic and Timer Toothbrush
The Oral-B Vitality Sonic toothbrush uses sonic technology to drive bristles nearly 20,000 times per minute. Vitality Sonic reduces plaque effectively and removes surface stains to naturally whiten teeth. With an integrated timer, it will tell you when you've brushed for the dentist recommended two minutes.

Basics 7 Piece Food Storage Set
Food storage containers needn't be an expensive purchase as this 7 piece, watertight storage box set shows. With plastic storage in 5 different sizes both square and circular, you'll be able to store food or other products in the fridge and freezer. They can also be used in the microwave.

Nigella Living Kitchen Storage Jar
Celebrity cook Nigella Lawson has teamed up with acclaimed designer Sebastian Conran to make this stylish and functional earthenware storage jar finished in a warm cream glaze with an airtight glass lid. This smooth, weighty jar would look great on any worktop, shelf or dresser filled with rice, pasta, sugar, coffee or tea. Specially designed to stand upright, on an angle or laying sideways, this versatile jar is practical while retaining its classic appeal. It's great for everyday use and is dishwasher sa

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Breville 2 Slice Toaster Stainless Steel
The Breville 2 Slice Stainless Steel Toaster isn't just a toaster; it's a designer kitchen accessory that defrosts, reheats and toasts. In polished, rust-proof stainless steel with black trim, this marvellous device has long, variable width slots for varying slice thicknesses and a maximum power rating of 1000W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer, reheat function, variable browning control for light or dark toast, and while we all know a watched to

Russell Hobbs 26cm Cast Aluminium Griddle Red
Juicy steaks and healthily cooked vegetables are moments away on this non-stick griddle pan from Russell Hobbs. Easier to clean thanks to its non-stick coating, its soft touch removable handle stays cool and packs away neatly when the pan is ready to put away. Dishwasher safe and suitable for all hob types.

Christy Ardenia Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 50 x 30cm Christy Ardenia Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 65% cotton and 35% a blend of polyester, nylon and viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Tu 8 Piece Storage Starter Set
You can never have enough food storage boxes and this 8 piece set from the Tu range at Sainsbury's includes every size you could ever want. Made from polypropylene, the 5 rectangular and 3 circular boxes are both microwave and freezer safe. With clear sides so you can see what is inside, these boxes range from holding 7L to just 0.1L so are perfect for use as lunchboxes or storing cooked food. They easily pack neatly together and are dishwasher safe.

Under Bed Shoe Storage 3 Pack
Protect your favourite shoes when you're not wearing them with the Under Bed Shoe Storage 3 Pack. The storage protects your shoes from picking up dirt and becoming squashed out of shape in the bottom of your wardrobe, and each unit is clear so you can tell at a glance what's inside. The zips on each storage unit make for easy access when you're in a hurry.

South African Figure Abstract Wall Art
Add a dash of colour to your home with this exotic, abstract South African artwork. The textured work will enhance any design scheme, and the sun worshipping desert figures will bring warmth and colour to your living room. The artwork measures 70 x 70cm and is mounted on a durable wooden frame.

Philips HDMI DVD Player DVP3360/05
A slim, stylish and highly versatile player with flawless, true-to-life picture quality and the ability to play virtually any disc, the DVP 3360 player gives you a full-scale movie and music entertainment experience. You can play virtually any media format and file you want, whether DivX, MP3, WMA or JPEG - just about every available form of media file is supported. Progressive Scan technology produces a noticeably sharper picture. Screen Fit ensures that the image fills the whole screen, whatever you're

in-tune Emergency Mobile Charger
Charge your phone in an emergency with this mobile charger. Compatible with many mobile phone brands and the Playstation PSP, it gives you up to 60 minutes of talk time or 50 minutes of charge time.

Braun Silk & Soft Rechargeable Ladyshave 5560
The Ladyshave 5560 from Braun is specially designed for female contours and gives soft and smooth results from head to toe. SoftStrip stretches the skin and lifts problem hairs, while the floating foil and long-hair trimmer system adapts perfectly to body contours to achieve optimal skin contact and give an extra-close shave. The rounded shaver head and the slightly rounded shape of the long hair trimmer ensure perfect reach for underarm shaving, while a selection of attachments like OptiShave and OptiTrim

Fogarty Easycare All Seasons 13.5 tog Duvet
As the UK's temperatures are so changeable it can be difficult to choose the right duvet, so Fogarty has cleverly come up with an All Seasons duvet to cater for both warm and cold nights. This duvet is three duvet combinations in one, a cool 4.5 tog duvet for the summer and a warmer 9.0 tog duvet for spring that combine to make a cosy 13.5 tog for the cold winter months. Made from 100% hollow fibre for comfort and loft, this duvet set is non-allergenic and easy to look after, being both machine washable and

Olympus Mju 5000 12 Megapixel Midnight Black Digital Camera
The Olympus Mju 5000 is a highly functional camera with a range of photo-improving technology packed into its fun, compact design. A high resolution 12 megapixel sensor keeps quality high enough to enlarge to poster size, while the 5x zoom lens (36mm - 180mm) means you can take photos of distant subjects. The large, modern LCD screen is extra bright and even works in bright sunlight, and has a high viewing angle, letting friends see your photos easily as well. An intelligent auto mode recognises different

Jones Apollo Wall Clock Black
This handsome retro style wall mounted clock will brighten any room. The black steel case is durable and attractive, and the smooth quartz movement ensures that time will keep on ticking. The Jones Apollo Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Terence Conran Champagne Flute 4 Pack
Enjoy champagne or sparkling wine in these flutes by Terence Conran for Royal Doulton. The crystal clear glassware comes in a set of four, each with 250ml capacity. Dishwasher safe and gift boxed, they would make a perfect present for anyone special in your life.

Samsung U5 4GB MP3 Player Black
This cute little MP3 player from Samsung is the perfect companion for the active person. It's small, and simply connects to your PC via the integrated USB plug. It's perfect for any active activity where a larger MP3 player may bounce around and become distracting. Available in a range of colours, this is the black version. It has a small OLED screen to view song titles or artist names - the OLED gives a great range of viewing angles. The little screen will even display album artwork. A fitness function le

Vivo Oven Platter White
This large dish is practical and stylish and suitable for use in the oven up to 250°C, so it could be used when browning the top of a pasta bake or keeping your roast potatoes warm before serving. Alternatively its shape and size make it the perfect serving platter, big enough to hold large salads or cuts of meat from which people can help themselves. Made of fine china with curved corners and sides, this contemporary dish would make a great addition to any dinnerware collection. Comes with a 1 year guaran

High School Musical Tween Ready Bed
If your child is going to a sleepover, this all in one solution is fantastic as it combines a blow up air bed mattress and duvet. Featuring High School Music characters Troy Bolton, Gabriella Montez and Sharpay Evans, this bright pink mattress plus cover set will ensure your child has a great night's sleep whether they are at sleepovers or having weekends away with friends. A single sized bed it comes complete with a one-touch valve pump for rapid inflation and deflation. Easily transported in its own tra

Tefal 2400W Aquaturbo Steam Iron
The Aquaturbo Steam Iron features a scratch-resistant ceramic auto clean soleplate, which ensures no residual dirt is left on the iron to mark any future clothing. It's also got the ability to add extra steam to get out even the toughest denim creases, while the vertical steam function is handy for steaming clothing already hanging. The iron also features an anti-drip system, quick-fill and auto-steam control.

Tu Purple Damask Duvet Set
Give your bedroom a splash of daring colour with this bright and beautiful bedset. The polycotton mix is comfortable the duvet cover has buttons to keep the duvet secure. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the super king size is 260cm x 220cm. The housewife pillowcase measures 7

Zoggs Phoenix Junior Goggles
Phoenix Junior goggles are specially designed for children aged 6 to 14, with many of the features found in Zoggs' adult range - like UV lenses and a latex strap for a comfortable fit. The head strap adjusts for an ideal fit, and Vylux polyseal gaskets stop water entering the eye. Suitable for ages 6-14.

Nintendo DSi Handheld Console White
The Nintendo DSi is the ultimate travel companion and portable games solution. It is the latest update to the massively popular DS range of handheld consoles. It shares all the features of the previous DS Lite, but adds larger screens and two cameras for interactive programs and fun photo taking and editing. The DS series is notable for appealing to all age and interest groups. The new DSi carries on this tradition of accessible gaming. While capable of 3D graphics and 16 channel audio, Nintendo's focus on

Samsung PL60 10 Megapixel Digital Camera Black
A great digital camera with a 5x zoom lens and a high resolution 10 megapixel sensor, the Samsung PL60 10 Megapixel Digital Camera's high quality lens zooms from 35mm to a close-up 175mm. A smart auto feature lets you take great photos without any hassle. The camera has blink detection so you never take photos of people mid-blink, while the dual image stabilisation keeps your photos from getting blurry. A Perfect Portrait mode even reduces common facial blemishes, making your friends look their best in all

I Save Money Bank
The I Save Money Bank is a terrific way for kids to learn to save! Gill the fish is a great money buddy - feed him money and he'll keep a tally of how much you've saved! Kids will love putting away their pocket money this way. Every time they feed the bank, Gill the Fish rewards them with animated gifts, so the more they save, the more of his world they get to see. The bank is able to recognise sterling coins, so it keeps a running total of how much kids have deposited - they can even set savings goals to a

Zap Cotton Drill Beanbag Pink
For relaxed informal seating it's hard to beat a beanbag. This one's pair-shaped and has a removable, washable hard wearing cotton cover. It's not suitable for children under 3.