Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Nicky Clarke Compact RollersYork R101 RowerRattan 2 Drawer Unit WhiteDisney Princess 3 Piece Food Storage SetPhilips Sensiflex Brush Heads 4 packSprig Adventure Guide Violet RioGoodmans Portable CD Player/Radio GPS167Banyan Tall BookcaseD and T Brushed Brass Double Gang Light SwitchJVC Black Gumy Air Cushion EarphonesAnsty Footstool Modern Circles DuckeggTu Zebra RugSainsbury's Steam IronTomTom XL Live IQ Routes Edition UK EU and IrelandRoss LCD Plasma CleanerSlendertone Flex for WomenBraun Series 199 ShaverChristy Riviera Stripe Beach Towel PlumOdyssey Tumble Twist Bath Mat PebbleRowlinson Shiplap 6x4 Modular Apex ShedJVC White Gumy Air Cushion HeadphonesInterstar Master BuilderRowlinson Round Top ArchSainsbury's Mattress ProtectorBreville Spectra Kettle Stainless SteelRoss 60" Rail LCD/Plasma Wall MountRussell Hobbs 2 Slice Black ToasterTomTom GO Carry CasePlay-Doh In The Night Garden PlaysetSony ICFC318 Clock Radio Dual Alarm
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

York G101 Vertical Gym
Achieve a multitude of exercises on this vertical multi gym from York. It includes a bench press and equipment for you to do leg extensions, arm curls, low rowing and weight lifting with the 50kg weight stack. Measuring 141 x 115 x 196cm, this seated vertical gym is made from solid, heavy duty construction. The silver multi gym's maximum resistance is 100kg and the maximum user weight is 125kg. It has a removable arm curl pad with a two position dual function press. There are multi-position hand grips on

Catherine Lansfield 300 Thread Count Fitted Sheet Cream
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of this fitted sheet not only makes for sheer bliss, but it's also fully machine washable. Comfortable, luxurious and convenient! The soft, creamy linen of the Catherine Lansfield range is ideal to give any bedroom a sense of cosy warmth. Machine wash at 40°C.

Playmobil Take Along Construction Garage
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Take Along Construction Workshop has a roll gate door with entrance ramp. Both ends of the workshop can be opened and there are lots of accessories including road signs, traffic cones, a caged pallet and workbench. Play, store away and carry along. The perfect toy for aspiring engineers and kids on the move! For more tha

Russell Hobbs 20L Steel Digital Microwave and Grill
This large stainless steel microwave has lots of great features. This model offers 800W of power for super fast cooking and reheating and includes a versatile 1000W grill to ensure your microwave food is always perfectly browned and crisp . A full digital timer doubles as a useful 24 hour clock, and the microwave has 5 different power levels. The oven has 9 auto-cook programmes, and 2 combination settings, letting you microwave and grill at the same time, allowing you great flexibility. A weight-defrost fe

Tu Pillowcase Non-iron Pair Grey
These convenient non-iron pillowcases in grey are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Toshiba Satellite L300-25H 15.4 Inch 250GB Laptop Black
An affordable laptop, packed with very respectable computing power. It has a large, high resolution 15.4 inch widescreen (1280x800) with Toshiba's TruBrite technology for enhanced viewing. Log in quickly and securely with face-recognition. The speedy Intel Dual Core, 2.0GHz chip keeps computing tasks snappy. This model also has a higher Front Side Bus of 1MB - which means it can load programs faster. The 3GB of memory makes web browsing, document and spreadsheet creation, and playing multimedia easy. The l

Oral B Dual Clean Brush Head 4 Pack
These Oral B Dual Clean Brush Heads come in a pack of 4 and can be used to replace the brush heads on Oral B Triumph ProfessionalCare 9000 Series, Oral B ProfessionalCare 8000 Series, Oral B Vitality Precision Clean, Oral B Vitality Dual Clean, Oral B Vitality Sensitive, Oral B Vitality White + Clean, Oral B AdvancePower 900. With 2 moving brush heads in one, these heads provide twice the cleaning action, cleaning, freshening and caring for your gum while penetrating hard to reach areas. The colouring on

Seagate Freeagent GO 5400.2 500GB Portable Hard Drive Black
Portable storage hard drive without the need for cables, the Seagate Freeagent GO 5400.2 500GB is an option for PCs. 500GB of storage, it can hold enough media for anybody who likes to be entertained on the move, it also has plenty of space for easily transporting files and data between computers. With the docking station available from Seagate (not provided), it means that you don't have to worry about cables cluttering up your desk. Please note: this product is not compatible with Macintosh computers.

Super Smash Bros. Brawl Game for Wii by Nintendo
It's chaos! Super Smash Bros. Brawl brings together 25 characters from different Nintendo games to do battle for supremacy in the arena. Let the games commence! Super Smash Bros. Brawl can be played using the classic Wii Controller, the Wii Remote alone, the Remote/Nunchuk combination, or even the GameCube controller. Please note that this game carries a 12 age restriction.

Mitre Protector 90 Shinguard Small Orange
An effective shin pad with two quick velcro calf-straps for securing the pads, and a step-in ankle anchoring system. Apart from the normal hard plastic and effective padding for protecting your shins, the ankle area is also protected with softer padding to allow for full movement. These small shin guards are suitable for wearers from 120cm to 140cm tall (3ft 1in to 4ft 7in).

Tu 16 piece Chop Stick Cutlery Set
The Tu 16 piece Chop Stick Cutlery Set is attractive, functional and useful. With 4 forks, knives, dessert and tea spoons, it's got all the components you'll usually need, and its chop stick style forged stainless steel handle design will complement any kitchen or dining room. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Epson T0556 Multipack Cartridges
This four-pack of Epson cartridges (cyan, magenta, yellow, black) gives great performance, productivity and high-quality printing at low cost. Epson Quick Dry Ink means no smearing or smudging, and produces outstanding photo print quality, while the Intellidge system optimises cartridge life. Compatible with: Epson Stylus Photo R240, R245, RX420, RX425, RX520 Epson will collect your used ink cartridges for recycling. Just visit http://www.epson.co.uk/collect_recycle/index.htm for details.

HP 348 Ink Cartridge
The HP 348 photo inkjet print cartridge produces impressive, true-to-life colour which is particularly well suited to photo printing. This cartridge is designed to deliver more realistic skin tones, vibrant colours and enhanced contrast. It can work alone or together with the HP 343 or HP 344 tri-colour inkjet print cartridges and the HP 100 grey photo inkjet print cartridge in certain printers. Compatible with: HP Deskjet 5740, 5940, 6520, 6540, 6840, 8050; HP Photosmart D5160, 8150, 8540, 2355, 2610, 2

Rowlinson Honey Playhouse
Kids love having their own space to play house in - and a playhouse is ideal! The Rowlinson Honey Playhouse will fit in a corner, so kids can enjoy their own abode in even the smallest garden. Little ones will love the freedom to enjoy their own "home", playing games and giving tea parties on the playhouse's little veranda. The tongue and groove loglap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid board apex roof with mineral felt covering a

Addison Tall Bookcase
The Addison Tall Bookcase is an attractive and sturdy piece of furniture. It features three shelves for books and three smaller drawers perfect for smaller items. It has straight, brass effect handles and is made of handsome solid pine and veneers, so it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the p

Rowlinson Rustic Seat
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Rustic Seat. This seat is the perfect setting for relaxing or simply somewhere quiet for a read or enjoying the fresh air. The compact design gives the structure a cosy, welcoming feel and the rustic timber provides plenty of opportunities for climbing plants. Made from sustainably sourced timber this attractive seat is pressure treated for longevity and hardiness and will fit perfectly into any landscaping design. Some self assem

Ken Hom 26cm Non Stick Grill Pan
A healthy way to fry, as the ridges in the base ensure that all the fat is drained away, this Grill Pan heats up quickly and provides good heat retention and conduction. Whether it is meat or veg, the non-stick Xylan coating ensures your food doesn't stick whilst cooking, and makes it easier to wash up after you've finished. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

Philips Docking Entertainment System AJ300DB
A super sleek iPod or GoGear docking mini sound system. Perfect for your bedroom or living room. The iPod dock will both play music and recharge your iPod while connected. Control the whole system with an easy remote control. Connect other MP3 players via the audio line-in. Listen to FM radio, too - the player remembers up to five stations. The player has 12W RMS of power, and WOOx bass boost technology to fill a small to medium-sized room with wonderful deep notes. Neodymium magnets and a 5 speaker array

Kids Camping Ready Bed Girls
If the kids complained about a rocky, uncomfortable floor on your last camping trip, or if you want to protect them for the back-destroying rigours of camping, this all-in-one camp bed, complete with sleeping bag, inflatable mattress and built-in pillow, could be the answer. Inflating in minutes (pump not included), the all-in-one bed has a removable, machine washable cover and comes in a travel bag. The ReadyBed measures 70 x 170cm and is made up of a PVC mattress, polyester linings and covers.

Belkin Notebook Cushtop Case Chocolate w/tourmaline
Protect your lap from a hot laptop with this notebook cushion. The CushTop provides increased padded comfort when using your laptop on your couch, bed or floor. A convenient storage pocket keeps your power adapter and mouse tucked away. By flipping its platform over, the CushTop can accommodate small or large laptops.

Tefal Toast n Egg
All your breakfast foods cooked in one machine? You can with this model by Tefal. It's got a two slice toasting facility, egg poacher and a warming tray for pre-cooked meats. This multi-functional toaster can perform each task separately or simultaneously depending on how hungry you are! The wide slots can accommodate thick and thinly sliced bread or muffins, croissants or bagels and a high lift function makes removing even small pieces a simple and safe task that doesn't involve burnt fingers. An egg poa

TomTom XL Classic Sat Nav UK and Ireland
The TomTom XL Classic GPS navigation unit is small, slim, and incredibly handy. It has a large, 4.3in widescreen with a simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map free from

Ross 1.5m Phono to Phono
Connect a range of devices to your hi-fi, join separates together or feed your television's audio output through your stereo. This 1.5m phono to phono cable is ideal for the job.

Hoover 2300W PurePower Pets Bagged HEPA Cylinder Vacuum Cleaner
The Hoover PurePower Pets Bagged Cylinder Vacuum Cleaner with HEPA filtration is a powerful yet compact vacuum cleaner for around the home. The 2300W motor provides 420 air watts of variable suction for a variety of household jobs. The vacuum's capacity is 3.5 litres, and a "full" indicator allows you to assess the bag's remaining capacity at a glance, while the washable HEPA filtration system, combined with Bactizero treatment on the exhaust filter, helps remove allergens from carpets and upholstery.

Nerf Dart Tag
Nerf Dart Tag is modern take on the game of tag. Pop on the vest and fire the shooter at your opponent as they do the same to you. There are 15 variations of the game (rules included) - not counting the ones you make up yourself, of course! The set includes 20 micro-darts, 2 dart tag blasters (which hold 10 darts each and feature auto-advancing barrels), scoring vests and safety vision glasses. A great way for kids to let off steam, practice their aiming skills and have fun, all while being active. Nerf

Gelert Camouflage Mummy Sleeping Bag
Sleep in style without compromising on comfort or durability in this camouflage design double layer sleeping bag from Gelert. The mummy-shaped sleeping bag is made from 300gm² of mono fibre/polyester mix. Feel nice and snug while you sleep with its shoulder and zip baffles to stop heat escaping and a comfort hood to place under pillows or it can be used by itself. It is suitable for use in three seasons and has an extreme comfort temperature of -16°C. With an internal security pocket sewn on the inside,

Different by Design Egyptian Cotton Flat Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single flat sheet are 180cm x 260cm, the double measures 230cm x 260cm, the kingsize measures 275cm x 275cm. Machine wash at 40°C.

Terence Conran Champagne Flute 4 Pack
Enjoy champagne or sparkling wine in these flutes by Terence Conran for Royal Doulton. The crystal clear glassware comes in a set of four, each with 250ml capacity. Dishwasher safe and gift boxed, they would make a perfect present for anyone special in your life.

Henry 1100W Bagged Cylinder Vacuum Cleaner
The friendly face of cleaning we've come to trust: it's Numatic Henry, the Bagged Cylinder Vacuum Cleaner! Henry is a dry vac with a high performance 1100W Twinflo' motor with hi-lo control for different surface applications and a 3 stage filtration system - not to mention a cheery red face and black hat. The cylinder design has a heavy duty 9L capacity and takes easy to use Microflo dust bags. The vacuum has a high efficiency Tritex filter, 2.4m nuflex threaded hose, 2 stainless steel extension tubes, com

Tu Butterfly Rug
This plush Tu Butterfly rug is a must have for any little princess's bedroom. In pink and lilac, and with its butterfly shape, it will delight youngsters and match just about any girlie design scheme from Barbie to Polly Pocket. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.