Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Philips CD2554S/05 Quad Phone
One of the best high specification, cordless phones you can buy, this amazing answer phone from Philips offers HD sound quality. It uses digital recording for messages of up to fifteen minutes in total and the speakerphone function lets everyone in on the conversation. The 100 name phonebook is bright and easy to read. A range of call management features includes: Call Waiting, Caller ID, Conference Call, Explicit Call Transfer, and Microphone mute. The set contains four phones, one main base station w

Revelation Indy 24" Expanding Rollercase
If you like to pick up some holiday bargains and find them a struggle to fit into your suitcase on your return, then this expanding suitcase from Revelation at Antler would be a great buy. Giving you 20% more packing space, this stylish suitcase has Ethylene Vinyl Acetate (EVA) moulded front and side panels giving it high impact strength and good tearing resistance. Measuring 61 x 42 x 29cm (24 x 16 x 11"), it features a retractable trolley system.

Sony DVD-R Blank Disks 50 Pack
A pack of 50 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Tu Black Aluminium 18cm Saucepan with Lid
The Sainsbury's own brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for several people, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and

Western Digital My Passport Elite 320GB Portable Hard Drive
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Microsoft Wireless Optical Mouse 2000
This optical mouse from Microsoft offers great functionality and ease of use. No more tangled wires with its wireless technology (connect to a USB receiver that you can store out the way and never move). It has an incredible battery life of 6 months or more, and impressively for a wireless mouse - high 1000dpi resolution tracking for smoother and more accurate motion. It's comfortable to use with its ambidextrous design and is compatible with all USB systems, including Windows Vista and XP, and Mac OS X.

Ring Powering Smart Battery Charger 2-8Amp 12V
A high technology, fast, variable ampage battery charger for home use on small to medium sized cars. This charger sports a range of features that make it a cinch to use in the home. It is suitable for charging lead acid and gel battery types, and AGM and calcium type batteries. With four easily selectable charging rates, from 2A to 8A, it is very flexible. Suitable for vehicles up to 2.5L, and batteries of up to 100Ah. The clever, high frequency switch mode on this charger allows it to charge batteries fa

De'Longhi Icona Kettle Red
This De'Longhi Icona kettle combines traditional shape with contemporary functions and style. It has a cool-touch easy grip handle and can be placed in any direction on its stand, which allows for easy use by both left and right handed users. A rapid boil function means you won't have to wait long for your much needed cup of tea. Removable washable filters keep limescale at an absolute minimum, while an auto steam shut off function lowers the potential for burns and scalds. A water level indicator with il

Tu Pillowcase Non-iron Pair Black
These convenient non-iron pillowcases in black are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. They measure 50cm x 70cm. Machine wash at 40°C.

Ecoiffier Construction Site Playset
A fun multi-level construction site including a working crane, figures and miniature construction accessories. Just don't forget your hard hat! Suitable for children over 18 months.

Bodum Bistro Nouveau Coffee Maker 3 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Bistro Nouveau is ideal for 1-2 people as it produces 3 cups of coffee in one go. Perfect for travelling because of its compact size and great for individuals who enjoy different coffee, this is the ideal choice for a beginner's coffee maker. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4 minutes, press and enjoy

HP 28 Colour Ink Cartridge
The HP 28 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 28 ink cartridge - HP Deskjet 3320/3325/3420/3425 series, HP Deskjet 3520/3535/3550/3745, HP Deskjet 3645/3647/3650/3845, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Officejet 4105/4110, HP Officejet 4212/4215/4219/4252/4255, HP PSC 1110/1200/1205, HP PSC 1210/1213/1215/1217/1219, HP PSC 1310, HP PSC 1311/1312/1315/1315s/1317. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink

Andrew Collinge Rik Rak Curls
Two time winner of the British Hairdressing Awards Andrew Collinge is one of the most highly respected figures in the hairdressing industry today. Together with Carmen, he has developed a range of signature products for home hair care. Create cool, loose boho waves, rik rak curls and tousled spirals with the Andrew Collinge Rik Rak Curls - it gets stunning salon results. It reaches its top temperature of 200°C in just 30 seconds, and it can be used on dry hair for time saving styling. The individually heat

Tu Plain Pintuck Duvet Set White
Class up your bedroom with bedding from the Plain Pintuck range. This simple, classic duvet set is made from pure cotton with a thread count of 144, so it will be as comfortable as it is stylish. The single set consists of a single duvet cover and matching pillowcase, the double, king and super king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover measures 135cm x 200cm, the double is 200cm x 200cm, the king size is 230cm x 220cm, and the

Philips CD1502B/05 Twin Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces the power when you use the phone nearer the base station. The set contains two phones and two base stations. Comes with a one year guarantee.

Homedics Shiatsu Portable Cushion
The Homedics Shiatsu Cushion allows you to get a refreshing, invigorating massage at a time and place that suits you. It's light, compact and portable and adds to its massaging with soothing heat to fight stiffness and tension. It folds into a plush cushion for easy transportation, and unfolds easily into a ready to use mains-powered massager, with a state of the art mechanism that feels like the expert hands of a master masseur. 2 year guarantee.

Epson T0554 Yellow Ink Cartridge
The Epson T0554 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0554 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Play Road Mat + Sounds
Your child can take the wheel of any car, vehicle or anything else that comes to hand and drive through the nine different scenes on this road mat. Each 30 x 30cm tile can be removed and the mat reconfigured to create a new look. With sounds, some of the machine washable tiles create a range of noises, including sirens, animal noises and vehicle engines. Suitable for children aged 3+.

Manchester United Football Club Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of official licensed curtains from Manchester United Football Club are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Belkin iPod Nano Silicon Sleeves Black Pack of 2
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with a Belkin iPod Nano Silicon Sleeve. This pack of 2 contains a black and a white textured sleeve that will fit any 4th generation iPod Nano. The sleeves' form fitting design allows access to the earphone and charger ports as well as the dock connector. The Belkin iPod Nano Silicon Sleeves are durable and strong and carry a lifetime manufacturer's guarantee.

Ecoiffier Construction Site Playset
A fun multi-level construction site including a working crane, figures and miniature construction accessories. Just don't forget your hard hat! Suitable for children over 18 months.

Terence Conran Dinner Plate 4 Pack
Simple lines and classic good looks define these dinner plates by Terence Conran for Royal Doulton. Dishwasher, microwave and oven safe. With over 50 years experience in design, Sir Terence Conran has brought his creative expertise to the tabletop by creating Terence Conran by Royal Doulton. The range combines the very best of contemporary Conran design with the traditional functionality of the kitchen.

Sainsbury's Pocket Sprung Memory Mattress
Sainsbury's Pocket Sprung Memory Mattress is a combination of individual pocketed springs and an extra deep layer of heat and pressure sensitive memory foam deliver the ultimate in sleeping comfort. The medium is upholstered in cream damask and knitted fabric, and has handles and air ventilators in the mattress border. This is a 'no-turn' mattress, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which

Sainsbury's 4 Drawer Divan Base
Perfect for a teenager's or guest's room, the Sainsbury's 4 Drawer Divan is a simple divan bed base with 4 pull out drawers for additional storage under the bed. Made of softwood and covered with cream damask, the divan has castors for easy moving. This item comes fully assembled, but note that the mattress is not included. To create your perfect divan, please choose from our range of mattresses- simply order them together. It is your responsibility to ensure that any products you order will fit into the

Philips DVD Player DVP3310/05
Less is definitely more with this slim great-value DVD player that keeps things simple yet effective. It supports practically any disc and file format - including digital photos and MP3 - with absolutely no compromise on picture and sound quality. Progressive Scan and 108MHz/12-bit video processing render sharp, natural images and Screen Fit gives you optimal viewing every time. 192kHz/24-bit audio DAC means that audio quality matches up to the picture, and there are outputs for analogue and digital audio.

York XC530 Elliptical Cross Trainer And Cycle System
Get a cross trainer and exercise bike in one with this system from York which is great for achieving two great routines in one compact design. Easily switched between the two, you can cycle on its extra large gel-padded seat and then use the dual-action push/pull arms to give your upper body a good workout. Measuring 124 x 64 x 150cm, this silver and black system has 4 fitness test programmes and displays 6 result functions on its large LCD display. It has manual magnetic resistance and holds a maximum us

Tu Pillowcase Non-iron Pair Duck Egg
These convenient non-iron pillowcases in duck egg are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase is 70cm x 50cm. Machine wash at 40°C.

Russell Hobbs Torino Coffee Grinder
This compact coffee grinder will grind your favourite beans so that they're ready to use in any filter coffee machine for delicious fresh coffee. Simply pop beans in the top and with one touch the machine grind up to 40g at one time. The smart stainless steel housing will look great on your worktop even when not in use and integrated cord storage keeps trailing flexes neatly hidden away. It comes in a gift box making this an ideal present for any coffee lover.

The Firm Resistance Cord with DVD
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. The enclosed DVD will go through a range of exercises with the included medium resistance cord. The exercises are all low impact, one of the benefits of using a resistance cord. You can work on strength, cardio and flexibility, and because the cord is so small and lightweight, it's a perfect solution for exercise while travelling.

Verbatim DVD-R Blank Disks Spindle of 50
Verbatim Spindle of 50 DVD-R offers 4.7GB of storage space per disc and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.