Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Kenwood kMix Hand Mixer PeppercornTu Leaf Floor Lamp ChromeSainsbury's Chunky Willow Basket LargePanasonic TG6411 Black Trio Handset PhoneMitre Contest Size 5 NetballYork G101 Vertical GymRoss 40" Dual Arm Full Motion LCD Wall MountLG 23l Wavedom Microwave and Grill Stainless SteelKenilworth Regular Scatter Back Sofa Pattern SandMaxell Crystal Budz Headphones ChocolatePeppa Pig Sweet Dreams Duvet SetTriton Etana 8.5kW Electric ShowerSam Toddler DollGenoa Regular Sofa Leather ChocolateVerbatim Black Standard DVD Cases Pack of 5Tu 5 Piece Utensil Set RedTu Pillowcase Non-iron Pair StoneMitre Rapid PumpRemington Ceramic Slim 230 StraightenerChristy Modern Rose PillowcaseLexmark 17 and 27 Black and Colour Ink Cartridge MultipackXbox 360 Wireless Controller WhiteTu Heart CushionTu Purple Damask Duvet SetApple iPod Earphones with Volume controlPlaymobil Road Maintenance TruckWeight Watchers Easy Read Electronic ScalesBlack and White Paris Wall ArtSamsung IT100 12 Megapixel Digital Camera SilverBaByliss Travel Dryer
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Rowlinson Decking Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided ready cut with full assembly instruct

Masterplug Surge Protected Extension Lead 6-way 2m
This 2m extension lead from Masterplug gives you an additional 5 plug sockets and gives you the peace of mind of power surge protection.

in-tune 4th Generation iPod Nano Silicon Case 3 Pack
Add an extra layer of protection to your iPod Nano with this silicon case. It clips securely around your iPod and doesn't interfere with you being able to change tracks. The case also comes with a lanyard for safer holding and a dock protector to prevent damage to your connection.

Scafell Rock Single Flock Airbed
Get a more comfortable night's sleep with this single-sized airbed from Gelert. Suitable for both indoor and outdoor use, the airbed can help you have a more relaxing camping experience, or is useful to have to hand if guests stay over. Easy to inflate and deflate it is made from PVC flock material and comes in navy. It includes a repair kit.

Tu Dinosaur Printed Duvet Set
Dinosaurs rule! This cheerful polycotton kids' single duvet set features a printed-on dinosaur. The set includes one pillowcase and a single duvet with popper fasteners - both machine washable for convenience and ease. Machine wash at 40 degrees C.

Sylvanian Applewood Cottage (New Starter Home)
Applewood Cottage is the ideal starter home for your Sylvanian Families. This set includes one Farthing Dog Sister figure, one Applewood Cottage, one stove, one table, two chairs and one ladder. Suitable for ages four and up.

Mario and Sonic at the Olympic Games for Wii by Sega
This game has brought together the characters from two staggeringly popular video game 'universes', namely the 'Sonic' series of games, and also that of Mario, in a monumental crossover with the most majestic of backgrounds: the 29th World Olympic Games. The two major characters, Mario and Sonic, lead their respective teams through 24 authentic Olympic events such as javelin, pole vault and triple jump, but you won't be restricted to track and field - try your hand at swimming, archery or fencing, too.

Champneys Fresh Face Illuminated Mirror
This gorgeous illuminated eight inch mirror finished in satin nickel steel gives you a glare and fog-free reflection at any time of the day or night, with a regular mirror for everyday use and a magnified mirror for when you need to get in close. The light has three brightness settings and is easily adjusted by tapping the base. The transparent cord and plug match the sleek, modern look of the mirror, which rotates on an angled metal fitting. 2 year guarantee.

Oakham Chair Sand
A traditional shape with its high back and roll arms, the Oakam chair is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in sand to match a broad range of decors, this chair has pleat detail on the upper back that adds a smart finish. UK-Made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statuto

Draper Tri-Base Precision Sander 180W
This triangular based sander allows you to do precision sanding jobs in corners that orbital and belt sanders can't reach. Along with an ergonomic soft touch handle for comfort, the sander has easy to attach and detach sanding sheets, made simple by quick loops at each corner. A dust extraction nozzle can help keep your workspace dust-free. Comes supplied with three sanding sheets, and with a 1 year guarantee.

Draper SDS Hammer Drill 900W Set
This 900W SDS hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a rotation stop for chiselling, and a variable depth rod so make sure all your drilling is the same. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle has 360 degrees of movement, allowing you to make it as comfortabl

Bodum Replacement Glass 8 Cup
This 8 cup replacement glass is ideal for Bodum cafetieres that have been broken. Dishwasher safe.

Philips Nose and Ear Trimmer
Get rid of embarrassing ear and nose hair in seconds with the comfortable, precise Philips Nose and Ear Trimmer. It's a powerful precision micro-trimmer for a safe, fast and easy trimming experience with an ultra sharp closed cutting system that guarantees no pulling. The guarded system protects against nicks and cuts and fast and easy precision is aided by the ideal angle for easy reach, soft grip coating for maximum control and the powerful precision micro trimmer. The trimmer is 100% waterproof for easy

DeLonghi Filter Coffee Maker
Make delicious hot coffee at home with the DeLonghi Filter Coffee Maker, a stylish addition to any kitchen. Imagine waking up every morning to a steady supply of freshly-brewed filter coffee! The coffee maker provides enough for 12 cups at a time, and thanks to the non-drip feature, you can lift the jug to pour a fresh cup any time, even while the coffee is busy brewing. The warming plate ensures your coffee is kept at a constant temperature, and the gold-tone permanent filter never needs replacing. The pa

Daisy Toy Chest
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. With its heavy lift-off lid and metal stay, the Daisy Toy Chest is sturdy enough to cope with life in the nursery, no matter what toys are stored inside. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Self-assembly is required.

HP 363 Series Photo Value Pack
The HP 364 Series Photo Value Pack contains everything you need to print 10 x 15 cm, lab quality photos from home: 6 HP Vivera inks and HP Advanced Photo Paper produce beautiful, lasting photos. The pack contents include cyan, magenta, yellow, light cyan, light magenta and photo black cartridges and 150 sheets of 250g/m2 10 x 15 photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Sainsbury's 4 Piece Carpet Car Mat Set
Keep your car's carpets looking top notch with this four-piece car mat carpet set. With a 100% PVC backing to prevent slip and a polyester front for comfort, these mats - for the four footwells in the car - are hand-clean.

Rectangular Planter with Trellis
No need to keep your planting to ground level - enhance your garden's natural beauty with the Rowlinson Rectangular Planter with Lattice. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The planter incorporates a latticed extension panel to accommodate climbing plants and is p

Epson Stylus SX600FW Colour Printer
Print, fax, copy and scan with the Epson Stylus SX600FW Printer. Able to print up to 38 pages per minute in monochrome or colour, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400 and connects to your network via Wireless LAN IEEE 802.11b/g - compatible with 802.11n, Wired LAN IEEE 802.3 D18 (100BASE-TX, 10BASE-T) and PictBridge. It also scans and copies photos and documents. The all-in-one printer is flexible and easy to use, with a built-in LCD screen fo

Lexmark 23 Black Ink Cartridge
The Lexmark 23 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 23 ink cartridge - Z1400, Z1410, Z1420, X3530, X3550, X4530, X4550. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Bodum Assam Cast Iron Tea Press 0.5l
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. This Assam Cast Iron Tea Press is reminiscent of ceremonial items used during tea ceremonies in Japan. The cast iron is beautifully designed making it a statement piece, while the insulation is designed to keep the tea piping hot. Serves up to 4 cups of tea and comes with a durable stainless steel filter. To use, place the desired amount of loose-leaf tea into fil

Panasonic TG6421 Silver Twin Handset
This set of elegant DECT phones from Panasonic boasts the latest digital technology, which gives excellent sound clarity and has a built-in answering machine with up to 20 minutes of recording. Talk time is up to 18 hours, with 170 hours standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, clock and alarm. Caller ID with caller ID memory and call waiting are availab

HP 22 Colour Ink Cartridge
The HP 22 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 22 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460 , HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP D

Verbatim DVD+R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD+R Slim Cases is a pack of DVD+Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files. Compatible with DVD+R recorders and most DVD players. Limited lifetime warranty.

LG 42" 1080 100Hz Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD 1080p-ready and with built-in Freeview, it has a Twin XD Engine. With resolution of 1920 x 1080, contrast ratio of 80,000:1 and a 5ms response time coupled with 100Hz picture frequency, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience. Intelligent Sensor automatically adjusts the

In the Night Garden Upsy Daisy and Her Bed
Time for bed, sleepy Upsy Daisy! Any fan of hit children's TV programme In the Night Garden knows how much Upsy Daisy loves her bed, and now kids can have their very own plush Daisy doll to put to sleep when bedtime comes around! Put Upsy Daisy into her bed, cover her up and watch her sleepy eyelids droop as she falls asleep to the gentle rocking of her bed and the soothing melodies it plays... But come the morning, Upsy Daisy and her bed are wide awake! Help her chase her bed as it moves around - catch i

Breville Café Series Die Cast 2 Slice Toaster
The Breville Café Series Die Cast 2 Slice Toaster is an elegantly space-age designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof die cast aluminium and stainless steel, this stylish device has variable width slots for varying slice thicknesses and a maximum power rating of 1100W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer and variable browning control for light or dark toast, while the crumpet setting toasts bagels, teacakes a

Amefa Dubarry Stainless Steel 24 Piece Cutlery Set
A traditional 24 piece cutlery set containing 6 place settings. Each setting has a serrated knife, fork, dessert spoon and teaspoon to help you enjoy your meal from main course through to coffee! The tapered handles with subtle embellishment make them comfortable to use. Dishwasher-safe, this set is suitable for everyday use, while its polished stainless steel finish make it equally good for special occasion dinner parties. The set comes boxed and has a 10 year guarantee. This is an age restricted produ

Bristan 3 Piece Bathroom Suite White
The Bristan Cascade 3 Piece Bathroom Suite incorporates a basin and pedestal with fittings; close coupled WC with cistern, fittings and standard seat; and bath with fittings and front panel. It's an elegant, traditionally inspired bathroom suite in white ceramic/acrylic with chrome/brass fittings. The 57cm wide ceramic basin is mounted on a full pedestal with a total height of 82cm. It has two drilled tap holes and chrome plated brass taps and waste fittings included. The close coupled ceramic WC comes wi

Prolux Medium Oval Shower Screen
The Prolux Medium Oval Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the oval screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail is a handy additional feature. Elegant and functional, the screen will complement any bathroom