With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Kenilworth Regular Standard Back Sofa PlumPhilips 2 Slice Toaster Stainless SteelBindeez 3D Super StudioRoss 1.5m Phono to PhonoJVC Purple Gumy HeadphonesSainsbury's Towel NavyDifferent by Design Champagne Flute 4 PackAutumn Fruits Mugs 4 PackTu Fitted Sheet Plain Non-iron StoneNintendo DSi Handheld Console BlackTriton Black Glass 9.5kW Electric ShowerSolar Powered Floating FountainGenoa Large Sofa Natural BrunoBosch PSR 12 Cordless Drill DriverApple iPod Nano 16GB GreenSony RDRHXD790 Digital Hard-drive DVD RecorderSainsbury's Stainless Steel 1.7L Cordless Kettle 2400WMinky Pro WorkstationWii Music for Wii by NintendoApple Universal DockBaByliss Curling WandPlaymobil Road Maintenance TruckBrabantia Fall Front Bread BinTu Succulent in Tall Cylinder Vase1 Way TV Remote ControlH.M. Armed Forces Fast Attack Jump JetTomy Rainbow AquadrawPhilips Naturally Whiter ToothbrushPhilips Jug Kettle Stainless SteelSony Cyber-shot DSC-T900 Black
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

JVC DAB Micro Hi-fi UX-G250D
This 16W micro hi-fi is ideal for small spaces and plays regular CDs, MP3s and WMAs (and displays their information on the screen), as well as offering a digital radio receiver (DAB tuner) and FM tuner. The player also works with USB storage devices and has a useful, front-positioned audio-in jack for portable music players.

White Hogarth Design Cabinet
This White Hogarth Design Cabinet is an attractive, multi-purpose, free standing storage cabinet for your bathroom. Made from white painted reclaimed MDF, it's a single door cupboard with a useful shelf. Inside the cabinet is an extra, adjustable shelf, making a total of 4 storage surfaces. The White Hogarth Design Cabinet requires some self assembly, fits in a corner and is easy to clean.

Puppy In My Pocket Dreamhouse
Your Puppies will love their Dreamhouse - the perfect home for happy Puppies! The playground has a seesaw and carousel for hours of play, plus feeding necessities so you can keep your Puppies well-fed. The Dreamhouse Playset includes four Puppies that are exclusive to this playset. The pack contains 1 Dreamhouse playset, 4 exclusive Puppy figures, playmat, see-saw, carousel and feeding and grooming accessories. Suitable for ages 4+.

Disney High School Musical 3 Piece Food Storage Set
Calling all High School Musical fans! Not only can you enjoy your favourite friends on the telly, but you can have them as lunch mates too. This 3 piece food storage set contains large and small snap 'n' shut containers and a snack 'n' sip to-go cup perfect for holding 2 types of drink! These blue containers are watertight and dishwasher-safe, and are made of durable plastic. They feature colourful pictures of the stars of High School Musical as well as fun pop-art designs.

Brabantia Pedal Bin 3L
This bin is finished in stainless steel and features a robust pedal action. Its small size means it can go places a bigger bin can't - under a desk, or in the bathroom. It's got a removable plastic inner bucket to make the emptying process that much easier and has a 10 year guarantee.

In the Night Garden Igglepiggle Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have soft handgrips for delicate little hands. Some assembly is required. Suitable for ages 3+.

Salter Max View Electronic Scales
Check your weight with the Salter Max View Electronic Bathroom Scales. The fabulous design means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero and auto shut off fun

Vax AAA Ultra Carpet Cleaner Solution 1.5L
Vax AAA is great for cleaning the carpets throughout your home, especially heavy-duty cleaning where pets have tracked dirt into the house. It's also a huge help in getting those pet smells out of your carpets as it neutralises pet odours - 1.5 litres will go a long way.

Constellation 26" Trolley Case Black White Flower Print
This flower print trolley case stands out from the rest of the field with its stark black and white print. With wheels and an extendable handle, the case benefits from a fully lined interior with clothes retainers in the base and top and side grip handles. It weighs 4kg and has a capacity of 87L.

Morphy Richards Brushed Stainless Steel BRITA Kettle
Switch to the Morphy Richards BRITA Kettle and you'll see and taste the difference! Filtered water not only tastes great, it's also better for you and will improve the aroma, flavour and colour of your hot drinks. BRITA's Maxtra cartridges drastically reduce the amount of limescale, lead and other impurities present in ordinary tap water in no time at all, because the kettle and filter work simultaneously, filtering and boiling up to 1.5 litres of water at the same time. Once the cartridge needs replacing,

Tomy Quack Attack
An interactive 2-4 player shooting gallery style game where ducks battle it out against farmers and other farmyard animals. Fast-paced and sure to evoke laughs and light hearted competition this game is good for encouraging hand to eye co-ordination. Requires 2 x C batteries. Suitable for children 5 years and up.

Rowlinson Wheelie Bin Store
This attractive, ventilated wheelie bin store, constructed from FSC-sourced timber, performs the double function of hiding ugly bins from sight and keeping out scavengers like foxes and domestic pets. The convenient lifting lid gives easy access to the bin, while the bolted door makes it simple to wheel it out come collection day, and the natural timber finish will fit unassumingly into any outdoor setting. Some assembly required. Guaranteed for 15 years against rot. This product is not available to custo

Russell Hobbs Black and Chrome Kettle
This black cordless kettle by Russell Hobbs will stand out in any kitchen. It has a 1.7L capacity and a 3kW concealed element for rapid boiling. The 360 degree rotational base also stores the cord and it has a lockable flip top lid for easy filling. Removable filters make it easy to clean and it also features non-slip feet, a neon power on indicator and a water gauge. Suitable for both right and left handed use.

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

Sainsbury's Shaggy Chenille Bath Mat Yellow
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Pintuck Panel Curtains
These striking, satiny curtains will add a sophisticated elegance to any room. The curtains are available in this attractive fabric in assorted, solid colours to complement your chosen decor scheme. Styled with pintuck panels, the curtains will hang luxuriously from any window.

Klip It Blue Lunch Boxes Set of 3
Klip It lunch boxes are fantastic for keeping sandwiches, fruit and all snack foods fresh and ready to eat - whether for taking lunch to school or work or as storage for leftovers. The easy access locking clips and rubberised seal are simple to open and close but also keep the lid firmly secured on the container for ultimate freshness and stability. The containers are stackable or can be stored open one inside the other to save storage space. They are freezer, dishwasher and microwave safe for extra conven

Sil Pin Rolling Pin
Bake biscuits, make wafer-thin pasta or pastry and rule the kitchen with the Sil Pin Rolling Pin. Made from durable chrome with a smooth silicone coating and colour coordinated handles, it's a stylish addition to any kitchen. In addition to being very attractive, the heat resistant silicone coating is non-stick, and the non-porous surface also means it won't stain, making this far more practical than a wooden rolling pin. It's easy to clean, too - just a wipe with a cloth gets it pristine in no time.

Canon EOS 450D and 18-55mm IS Lens Kit
The Canon 450D is an entry level Digital SLR, offering amazing picture-taking ability in a lightweight, black body. Being a much smaller DSLR than Canon's usual models, it is incredibly light by comparison, but still uses the same range of stunning Canon lenses. Together with a 12.2 megapixel, APS-C sized sensor, the camera still produces amazing photos of a professional standard. Smaller, lighter and cheaper, this camera is a brilliant first digital SLR for anyone learning more about photography or wanting

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Tu Contrast Faux Silk/Velvet Eyelet Curtains Terracotta/Choc
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Different by Design Egyptian Cotton Fitted Sheet Cream
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding and will wear beautifully with age. The dimensions for the single fitted sheet are 90cm x 190cm, the double measures 135cm x 190cm, the kingsize measures 150cm x 200cm, and the super-kingsize measures 180cm x 200cm. Machine wash at 40°C.

Easy Karaoke R&B Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke R&B Classics is a set featuring loads of hit rhythm and blues tracks - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Easy Karaoke VKG14 Silver
Beat the recession by organising a fun karaoke night in! The Easy Karaoke VKG14 is a portable karaoke machine with an updated design that you can use in your own living room - it plugs easily into your TV and/or sound system and has its own built in amplifier, speaker, video camera and monitor for loads of fun. The set includes a silver CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (video out, plus phono out should you wish to play the sound through your TV), a 1

Samsung LE40B650T2 40" Full HD 100Hz Digital LCD TV Black
A brilliantly crisp 40in, full HD television which offers cinematic quality in home entertainment. Along with amazing picture detail and a range of imaging technology, it also integrates internet, photo browsing and Freeview, along with wi-fi connectivity and four HDMI ports. The large screen fits remarkably well in medium sized rooms, and with its full HD resolution (1080p), it offers heightened realism and cinema-like quality to your viewing experience. The TV also displays images at 100Hz, twice that of

Sainsbury's 9.6V Cordless Drill
A versatile, affordable cordless drill from Sainsbury's. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with a range of 6 drillbits, and 6 screwdriver attachments. Compatible wit

Vax Power 1 Bagless Upright Vac
The Vax Power 1 Bagless Upright Vac is an ideal vacuuming solution for any environment. The upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. With 1600W of power and 140 air watts, it will vacuum all carpet types. HEPA filtration makes it a great relief for allergy sufferers. It also features five carpet height adjustments, and an on-board crevice tool.

Sainsbury's Shaggy Chenille Bath Mat Lime
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Triton Black Glass 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Black Glass 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The quick clean, chrome plated anti limescale showerhead with 5 spray patte

Rushbrookes Tumbling Leaves Apron Black
Get cooking in style in the Rushbrookes Tumbling Leaves Apron. This lovely black and ivory full fronted apron is durable and stylish, with long straps so that one size fits all. It has two pockets for tools and utensils and can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but the ma