Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsbury's Towel Stone
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

York 50kg Cast Iron Barbell and Dumbbell Set
A good value for money, no-frills, cast iron weight set for light to medium home use. This 50kg set includes two dumbbells and a barbell for more variety in your home workout. The weights are industry standard, cast iron black discs with chrome spinlock bars to mount the weights on. It contains a number of weights allowing you to vary your workout as you need. The bars' metal handles have a non-slip finish, and spinlock collars to secure the weights. The set contains: 6 x 0.5kg discs, 6 x 1.25kg discs, 4

Bristan Sonique Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Sonique Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.4 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple quarter turn to o

Mega Bloks Struxx Basixx 20
The Struxx Basixx 20 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 234 parts and 20 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content. No fewer than 5 feature parts enable the structures to be expanded furthe

Draper 18V Cordless Hammer Drill and Case
A powerful 18V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. This model also comes with a soft-grip handle for comfort during prolonged use. Also, this drill has a hammer function, which is vital for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibi

Revlon Hollywood Mirror
The Revlon Hollywood Mirror is the ideal mirror for make up application. The 4 white lights around the edge give a soft, balanced lighting effect - perfect for applying all sorts of make-up, as shadows from overhead lights or windows can cause you to apply unevenly. The unit is stylish in glass and chromed steel, and offers a swivelling double sided mirror. One side is regular, the other offers triple magnification for close up details. The mirror folds flat for storage, is wall mountable, and runs off ma

Brabantia Green Spring Ironing Board 30x110cm
This compact ironing board is perfect for anyone who doesn't have space for a full size board. The steel iron plate is suitable for all popular steam irons while the worktop is supported by a four leg frame made of 22mm diameter steel tube. This well crafted, ergonomic board is adjustable to 4 heights (71 - 95cm) which makes it suitable for both men and women. A child lock prevents the ironing board collapsing accidentally and a transport lock ensures the board remains folded when stored. The board featur

Sainsbury's Peg Basket and 100 Pegs
This multi-coloured basket full of pegs has a built in hook on the handle so that it can be attached to any clothesline, ensuring you'll always have pegs close to hand when hanging your washing out, or have an easy place to put them away when taking the washing back inside.

Sony BDP-S350 Blu-ray Player
The Sony BDP-S350 Blu-ray player has a wealth of features that will give you the best viewing experience. It plays a wide range of media from Blu-ray Discs to DVDs and CDs. Engulf your room in stunning HD 7.1 point surround sound as you watch crystal clear 1080p video for the ultimate home cinema experience. Quickstart lets you play a Blu-ray movie after just 6 seconds, which is much faster than most players.

Sainsbury's Shaggy Chenille Bath Mat Lime
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Simplehuman Bin Liner Size D
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Victoria Ivory Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Victoria Ivory Double Bed is a 4'6" contemporary metal bed frame in powder coated ivory. Wooden slats carry the mattress (not included) while 2 extra legs underneath the bed offer greater support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that y

Ecoiffier Construction Trolley
This multi-level construction trolley has everything your little one might need to fix leaks, cracks and build supports. Miniature accessories include drill bits and screwdrivers. Wheels make it easy to push from job to job! Suitable for children over 18 months.

Curver Deco Storage Box Pink
The Curver Deco Storage Box has a 25L capacity and is pretty, durable and functional. The colourful psychedelic design will complement most design schemes and brighten up a room - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Kenilworth Large Scatter Back Sofa Plain Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Rowlinson Decking Kit and Balustrade Kit and Pergola Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking, Balustrade and Pergola Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this exquisitely simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided r

York Diamond C302 Cycle
If you have a serious attitude to exercise and want a sturdy and high class cycle machine then this high performance machine from York is just the piece of equipment you need. Eighteen fitness test results will push your body to extreme limits and with four heart rate programmes you can easily get your heart beat racing. Get lots of feedback on how your workout is advancing on the large LED display which shows you 10 function results and also measure your heart rate with the hand pulse sensors situated on

Remington Spin Curl Hair Dryer
Let the Remington Spin Curl Hair Dryer care for your curls. The 1800W dryer uses ceramic tourmaline technology to ensure even heat distribution and better care for your hair. The spin curl attachment is ideal for adding volume, but the dryer can be used without it, should you wish to change your style. The dryer also features three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 2.5m swivel cable

Panasonic Cylinder Bags
Replacement vacuum cleaner bags for a range of Panasonic, and Black & Decker vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Panasonic Series: MCE60 Series, MCE 70 Series, MCE80 Series, MCE600 Series, MCE700 Series, MCE800 Series, MCE900 Series, and MCE 7000 Series. Also compatible with the Black & Decker Housekee

Playmobil Police Sea Plane
Chase the bad guys in the air or on water! The Playmobil Police Sea Plane has space in it for the pilot and a passenger. It has functional propellers and a wingspan of 40cm, and best of all, it floats in water! The set includes a policeman pilot, a passenger, pistol and clipboard. The perfect toy for aspiring lawmen and pilots! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly coloured plastic figures, playsets

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

Belkin iPod Nano Silicon Sleeves Black Pack of 2
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with a Belkin iPod Nano Silicon Sleeve. This pack of 2 contains a black and a white textured sleeve that will fit any 4th generation iPod Nano. The sleeves' form fitting design allows access to the earphone and charger ports as well as the dock connector. The Belkin iPod Nano Silicon Sleeves are durable and strong and carry a lifetime manufacturer's guarantee.

Fisher Price Bright Board Scooter
This terrific Bright Board Scooter from Fisher Price is great for building up young muscles and a speedy way for kids to get around! The motion activated flashing lights are a great motivation to keep moving. The scooter also features a non-slip foot board, chunky grip wheels and handles for safety and comfort, plus you get a funky, colourful handlebar bag to keep your goodies in. Battery included. Suitable for age 3+.

Jamie Oliver Denim Apron
Protect your clothes while cooking with this stylish denim apron by Jamie Oliver. It's very long, so offers good splash protection, features two large front pockets to pop utensils in and has adjustable straps to fit any size wearer.

Tu Small Solid Oak Frame 4x6"
Treasure your memories and keep them on display in this Tu Small Solid Oak Frame. This small sized photo frame fits a 4 x 6 picture and is perfect for bedside, desk or mantelpiece, or it can be hung on the wall - all wall fixings are included.

Travel Adaptor to the UK
If your appliance has a non-UK plug, you'll need this adaptor to ensure you can use it when travelling in Britain.

Dyson DC27 All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The large bin and long power cable enable this model to clean vast areas without having to be emptied or unplugged. It is also a relatively quiet machine, which is a bonus considering its size.

Tefal Bienvenue 16cm Saucepan
Great for everyday cooking, this 16cm saucepan from Tefal is made from aluminium with a long lasting non-stick base. Black and in a traditional design, its screen printed copper base ensures efficient heat distribution so your meats are seared and your vegetables are crispy. Oven and freezer safe, this saucepan has a heat resistant stainless steel lid and plastic cool to touch handles. Suitable for use on all hob types except induction heating. It's easy clean and dishwasher safe. Manufacturer's lifetime

Epson Stylus Photo 1400 Colour Printer
Print great photos with the Epson Stylus Photo 1400 Printer. Able to print an 8" x 10" colour photo in 111 seconds, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400 and connects to your network via USB. The photo printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 98 SE, ME, 2000, XP and XP x64 and Mac OS® X 10.2.8 or later. The printing system is capable of borderless printing. The

Tu Stainless Steel Cabinet with Mirror Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.