Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Tu Girls' Pop Up Storage
This Tu Girls' Pop Up Storage box provides ideal extra storage for a girl's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, pink polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.

PURE Chronos II DAB Alarm Clock Radio
If you like to wake to your favourite radio station, you should definitely consider this product from Digital Audio Broadcast (DAB) experts, PURE. The product has been designed with functionality and the environment in mind, and looks great with its thoroughly modern, brushed aluminium facia. It works as a multi-function alarm clock with a sleep timer. A range of settings gives different wake-up times for weekends and weekdays, with different sounds for different alarms (DAB radio, FM Radio, or a simple to

Ansty Footstool Elliot Sand
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Kenwood Multipro Compact Food Processor White
For blending, mixing, chopping and juicing, you need the Kenwood Multipro Compact Food Processor. It's a versatile, traditional food processor that's ultra compact with a space saving and easy to clean design. The unit uses Kenwood's patented dual drive system to deliver exceptional chopping and liquidising performance. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 2.1L plastic bowl and 1.2L blender jug, a coarse shredding and sl

Christy Elliot Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 40 x 40cm Christy Elliot Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 67% polyester and 33% viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Tu Heritage 12 Piece Dinnerware Set White
This classic dinnerware set has a pretty design around the edge and an attractive glossy off-white finish. The set comes with four each of the following: dinner plates, side plates and soup plates. This set is dishwasher and microwave safe.

Hideaway Desk
Sort out your home office with this fabulous Hideaway Desk - functional, good looking and with a fold away structure for space saving convenience! The Hideaway Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The ingenious design means that it folds shut to hide away papers and stop it jutting out into the room, and with an adjustable shelf in the lower section and three adjustable shelves up top, it has all the additional storage space you could need. S

BaByliss Smooth Mini Epilator
The BaByliss Smooth Mini Epilator is a dry, mains powered epilator for women on the go! It's suitable for removing hair on the legs, underarms and bikini line. This slim epilator has dual heads that rotate in opposite directions, holding the skin tightly for gentle hair removal. You don't need to wait for hair regrowth between sessions, because the gadget removes hair as short as 0.5mm. The compact design makes it perfect for inexperienced users and for travelling. The sensitive cap is great for small, sen

Tu Rebound Pillow Pair
Tu Rebound Pillows are sold in packs of two and are filled with a unique rebound spiral fibre to ensure a long life. Designed to return back to their original fullness after a night's sleep when plumped up, these rebound pillows are soft and supportive. Ideal for front and back sleepers. Machine washable and suitable for a tumble drier.

Zoggs Swim Sure Vest
The Swim Sure Vest is a flotation aid designed for 2-4 year olds who are becoming better swimmers but still need some help staying afloat. Finished in bright red and blue, it has a strong, hard wearing zip and is made from durable polyester. The design allows for complete freedom of movement, allowing a child to enjoy the extra confidence of a buoyancy garment while developing their natural swimming position. Suitable for ages 2-4.

Sainsbury's Chunky Willow Basket Large
Baskets are ideal for all sorts of storage - transporting things, keeping families of things together and providing a home for those things that don't have one. Robust and made of woven willow, this large chunky basket has a handle at each so it's easy to move.

Tefal Vitesse Diamond Stainless Steel Kettle
The Tefal Vitesse Diamond Stainless Steel Kettle has a clever design: the diamond-polished stainless steel base reduces the build-up of nasty limescale by four times, keeping your kettle cleaner for longer and ensuring your hot drinks stay residue-free. The Vitesse displays a high standard of quality and design. The 360 degree rotational base makes it simple to use for left- or right-handed people; the soft-touch handle has a comfortable grip and the on-board cord storage keeps loose cables neat and tidy.

Chef'n Pepperball
Grind your pepper in style with this rabbit head shaped grinder from Chef'n. Simple to use, just squeeze the handles together using one hand and the pepper will dispense from the bottom. Holding 21g of pre-filled peppercorns, this rabbit head grinder is easy to refill by just opening the slot on the side. Clear so you can see how much pepper is left, you can also adjust the coarseness of the grind to suit your taste. Sturdy and durable it will look great on any work surface and will be a talking point a

Belkin 2-N-1 USB 2.0 7-Port Hub
Add six more USB slots to your computer with this useful USB2.0 7-Port Hub. With a base to help you store whatever you need to keep close to hand and a rotating connector, you can direct the hub away from any additional slots on your computer, ensuring you still have access for all your other hardware.

TONI&GUY Slim Defining Straightener
Achieving salon-status style is only possible with the right tools. TONI&GUY's products combine state of the art design and technology with the latest innovative approaches to achieve the best results possible - it's all about styling made simple, for professional results at home. The TONI&GUY Slim Defining Straightener is its bestselling product and ideal for women or men. Perfect for styling shorter and medium length hair, this unisex straightener has ultra slim 15mm ceramic plates and 25 heat options f

Duracell Mobile Charger
This portable power-hub delivers energy from four ActiveCharge AAs to a range of high-drain devices such as MP3 players, digital cameras and Blackberries. It can charge AA or AAA rechargeable Nickel Metal Hydride (NiMH) batteries by plugging the unit directly into a mains or car outlet. A USB port means you can also charge your USB-enabled devices. The pack comes with two AA pre-charged rechargeable batteries - perfect for people on the go.

HP 363 Series Photo Value Pack
The HP 364 Series Photo Value Pack contains everything you need to print 10 x 15 cm, lab quality photos from home: 6 HP Vivera inks and HP Advanced Photo Paper produce beautiful, lasting photos. The pack contents include cyan, magenta, yellow, light cyan, light magenta and photo black cartridges and 150 sheets of 250g/m2 10 x 15 photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Dartington Small Crescent Clock
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This handmade crystal clock has a quartz movement, and the timepiece appears as if it is floating in midair. Perfect for a mantelpiece or a desk, this modern work of art is beautifully presented in a gift box.

Hozelock Electronic Water Butt Pump 3 in 1
The Hozelock Electronic Water Butt Pump 3 in 1 is a high pressure water pump which allows you to conserve precious water responsibly and easily. With a maximum flow of 2200 litres per hour, the Water Butt Pump lets you use your stored rain water or grey water with any Hozelock watering product. To use, simply place the pump in a water butt, connect to the outlet and switch it on. The pump can be used to power drip watering systems including the Aquapod as well as guns & sprinklers. The pump comes with a 10

Russell Hobbs Stainless Steel Traditional Kettle
This traditional style kettle by Russell Hobbs has a 1.7L capacity and a powerful 2.4kW element. An easy to read external water level indicator means it is perfect for both right and left handed use and it has a safety locking plastic lid. The removable filter can be easily washed and with built in cable storage it can be neatly tidied away. The kettle has non-slip feet and switches off when boiled.

Dartington Florabundance Anemone Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed specifically for anemones to allow them to be displayed in their most natural state but with it's lovely round shape and slightly flared neck it would be ideal for any pretty spring or summer flowers. Exclusively designed for Dartington by Hilary Green.

Plum Rectangular Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Rectangular Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in parallel benches in a single unit in a natural timber finish. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available

Tu Rounded Square 12 Piece Dinnerware Set Duck Egg
A subtle, understated dinner set for four, made from stoneware. The set contains four ech of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

PURE Tempus-1S Cherry DAB Radio
This varnished cherrywood veneer portable radio looks great and produces good sound quality from its digital receiver and single speaker. It also includes a great alarm with a range of natural sounds to help you relax. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 30 presets let you quickly jump between many of your favourite radio stations. It has a headphone jack in case you need to listen without disturbi

Mega Brands Neo Shifters Duplicon
Duplicon, of the Neo Shifters, is a fearsome dominating infiltrator robot with the ability to change shape at will. This awesome action figure consists of 63 pieces - between building him, playing with him and discovering the story behind the Neo Shifters, kids will find hours of educational entertainment. Duplicon comes with an orbital multi launcher with 3 spearheads, the Staff of Skandar, a mighty weapon taller than Duplicon himself, and the axle spinner. The Neo Shifters' adventures are all featured i

Cluedo: Harry Potter Edition
A dark spell has been cast at Hogwarts and it's up to you to find out what happened! Based on the classic whodunit game Cluedo, Cluedo: Harry Potter Edition is a mystery game in which you are the sleuth, moving about the board and gathering clues to identify the miscreant! Certain to appeal to fans of the phenomenal Harry Potter books and movies, it's the perfect gift for kids. One of the students has disappeared from Hogwarts, and players must determine the circumstances. Playing as Harry, Ron, Hermione,

Tu Contrast Faux Silk/Velvet Eyelet Curtains Cream/Choc
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Kenwood White Blender
Make smoothies, juices, batters and all manner of other yumminess with the Kenwood White Blender. With a large, family-sized jug (1.6l), a multi-mill for grinding herbs, spices and fresh coffee and other fantastic features, this is a great blender to have in any kitchen. The 600W blender has an easy-to-clean design (all removable parts are dishwasher-safe) and on-board cord storage for maximum convenience, two speeds for varying smoothness and a pulse function for chunkier consistencies. Safety features in

Infamous for PS3 by Sony
It's another ordinary day for Cole McGrath, a bike courier in Empire City who's on a routine delivery. He reaches his delivery destination, opens the package as instructed& and suddenly an incredible explosion occurs, big enough to flatten several blocks - and Cole is at ground zero. Ultimately, you must find answers to the questions burning in Cole's mind: What was in the package? How did you survive? Who can you trust? And are you a force for good... or evil? Please note that this game carries a '16' ag

Christy Beach Towel Hot Floral
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A hot orange and pink floral pattern makes for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.