If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Philips 32" Full HD 1080p Digital LCD TV 32PFL5604H
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Fisher Price Combo Scooter
This fantastic Fisher Price scooter is cleverly adapted to grow with your child. For extra stability, use the third wheel as you child learns to use it and gains confidence and balance, then progress to just two wheels by inverting the two back wheels to create one large wheel - simple! The handlebar height is adjustable to suit children of different heights and the large front wheel with rubber tread offers extra stability. Suitable for age 3+.

Belkin Universal Media Reader White
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Bosch TDA5630GB ECO Steam Iron
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Sainsbury's Fair Trade Bath Mat Cream
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Tu Butterfly Cushion
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Electrolux Vitesse Pet Lover 1800W 2.5L Upright Vacuum Cleaner
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Toyota 26 Stitch Sewing Machine
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Draper Hammer Drill 1100W Set
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Star Wars Clone Trooper Voice Changer Helmet
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Jamie Oliver Classic Flavour Shaker
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Tu Black Aluminium 20cm Saucepan with Lid
The Sainsbury's own brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant an

Tu Support Pillow
This pillow is designed to offer firm support, cradling the neck and head during sleep. The pillow is designed to help maintain your vertebrae in the best possible position during the night, ensuring a good, sound sleep. Ideal for front and back sleepers, it has a synthetic filling. Suitable for everyday use, this pillow is machine washable and can be tumble dried on a low heat setting.

Slendertone System Controller
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Sony Walkman® NWZ-W202 2GB Wearable MP3 Player White
A complete departure from the traditional design of MP3 players, this highly portable device actually builds the MP3 player into the headphones. They clip together for storage, but when in use, it's simply a pair of clean, stylish white and brushed steel earphones. Perfect for an active lifestyle, this design completely does away with the traditional cable tangle that is a feature of other MP3 players. The earphones themselves have 13.5mm Sony EX drivers for amazing sound quality and powerful bass, which i

Tu Deep Baking Tray Black
A high quality baking tray, made of steel and covered in enamel for durability at high temperatures. This baking tray will last you through many cooking sessions and is perfect for a large range of foods. It has smooth edges and is dishwasher safe for ease of use.

Lausanne Corner Chaise Mocha
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AA Patrol Bike
The AA Patrol Bike, a children's sit and ride bike, is a ton of fun! The sturdily constructed body is a gleaming yellow, with the authorised and exclusive AA branding that they'll love. It's equipped with easy-grip handle bars with a turning restrictor for safety and a squeaky hooter, and has a 3-wheel design for added stability. The bike's large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an operation manual are included in the package,

Terence Conran Champagne Flute 4 Pack
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Ben 10 Alien Creation Chamber
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of the cartoon series Ben 10 will delight in creating weird and wonderful new alien species using the Ben 10 Alien Creation Chamber! Place 5 different alien parts inside, twist the dial create never before seen alien hybrids. The set includes 4 alien figures as well

Dyson Dyzolv Spot Remover Spray
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Sainsbury's Dark Seagrass Basket Small
This basket, made of tightly woven seagrass, is ideal for beauty products and other assorted bathroom bits and bobs. It's got handles at each end for when you want to move it, and the dark stain strikes a contemporary note.

Ross 60" Rail LCD/Plasma Wall Mount
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Navman F35 Sat Nav
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Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Silver
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction

Pocketville Hospital
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Samsung Q2 4GB MP3 Player White
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Fuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof Digital Camera Blue
A lot of cameras are touted as 'take anywhere' cameras, but this waterproof one you really can take anywhere. Perfect for anything from a sunny afternoon picnic to swimming at the beach, this camera offers ultimate flexibility. A 3x optical zoom (35mm-105mm equivalent) gives you flexible shot sizes, while the 10-megapixel sensor gives stunning, high resolution photos. A range of automatic functions makes shooting in a wide range of situations as easy as pressing the shutter button. Available in a range of b

Terence Conran Dinner Plate 4 Pack
Simple lines and classic good looks define these dinner plates by Terence Conran for Royal Doulton. Dishwasher, microwave and oven safe. With over 50 years experience in design, Sir Terence Conran has brought his creative expertise to the tabletop by creating Terence Conran by Royal Doulton. The range combines the very best of contemporary Conran design with the traditional functionality of the kitchen.

Vivo Mug White
Villeroy & Boch is known for its fine china and with the Vivo range it's taken a playful approach to its classic designs. The result is a squared version of a typical coffee mug. Designed in a clean, appealing white that will compliment any kitchen colour scheme, this is a must have for any elegant home. Dishwasher and microwave safe.