Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsburys is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsburys has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsburys is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Much like any Sainsburys store on the UK high-street, the Sainsburys Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsburys online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsburys website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsburys website provides some great information on all manner of useful subjects. Not least are the useful Sainsburys recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

JVC Black Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a deep jet black to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Jungle In My Pocket Tree Tops Lodge
Join Tiger Mum Ivory and her beautiful babies, Snowy, Iris and Stripes, as they set up home in their wild Tree Tops Lodge home! Open the trunk of the tree to discover the family's lounge, bedroom and playroom! Push the buttons to activate the wild sounds of the Jungle, the roaring fire and the cuckoo clock! The Jungle In My Pocket Tree Tops Lodge Playset includes the White Tiger family - exclusive to this playset. The pack contains 1 Tree Tops Lodge playset, 1 White Tiger Mum, 3 baby figures, rocking hors

Sainsbury's Manual 17l Microwave Oven Stainless Steel and Black
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished stainless steel with black trim, this appliance will fit

Tefal Essencia Cookware 3 Piece Saucepan Set
This 3 piece saucepan set comprises 3 varying sized pans ( 16, 18 and 20cm diameter) manufactured from smart looking stainless steel with cool touch handles and glass lids for easy viewing. The pans have measuring gauges on the inside to help with rice cooking and sauce making. The 3 layer stainless steel base ensures efficient heat distribution and makes these pans ideal for all hob types including induction. Dishwasher safe.

In the Night Garden Upsy Daisy Tricycle
This In the Night Garden Upsy Daisy Trike comes equipped with a delightful Upsy Daisy figure mounted on the handlebars. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The tricycle's chunky blow-moulded wheels provide extra stability, and the robust tubular steel frame will withstand many long hours of play. There's a rear bucket for storage, so kids can take toys with them on rides, and the removable parent handle lets you keep more than just an eye on your c

Forest Wall Art Set of 3
Lose yourself in a tranquil, sun dappled forest without leaving your sitting room! The natural, muted colours in these 3 prints will lend an organic note to a variety of interior settings. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

Belkin Laptop Cooling Pad Black
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Suffolk Low End Double Bed
The Suffolk furniture range is made from rubberwood and MDF and has a contemporary white painted finish. The Suffolk Low End Double Bed has a high wooden headboard and matching lower footboard in the same design. Unvarnished wooden slats support the mattress, which is not included. It will blend beautifully with other pieces from the Suffolk furniture range. Thanks to its dense grain and limited shrinkage, rubberwood is incredibly durable, and is now used extensively in the furniture industry. In addition,

Sanyo Digital 25L Microwave Oven Silver
A great value family microwave that features 10 power levels, a 99 minute digital timer, a speed weight and defrost feature, as well as a child lock. There are 6 direct access menus for commonly microwaved foods such as baked potatoes, popcorn, drinks, frozen meals, pizza plus a useful reheat function. The turntable ensures even cooking while a rating of 700W ensures speed. One year guarantee.

Girl's Ride-on Quad Bike
This child super quad bike will keep little ones entertained with hours of fun. Powered by a 6 volt battery, this quad bike features two handlebar controls which are designed with little ones in mind, one button for press go forward and release for power off and another for stop. The quad bike also has a large and comfortable seating area and chucky wheels for extra stability. The quad bike comes complete with charging unit, adaptor and 1 x 6V battery. Eight hours of battery charging time will last up to

Mastrad Silicone Orka Miracle Mitt Red
This bright red, heat-resistant silicone hand oven mitt offers a brilliant, non-slip gripping section to make sure you don't drop any pots or pans, while the silicone keeps your hands from burning even with the hottest of kitchen ovens. It's washable and has a small hole so that it can be hung up when not in use.

JVC Purple Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a fabulous purple to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best

Sony Active Stability Headphones
Sony Active Stability Headphones are perfect for sporty types. These sleek over the ear sports headphones have a built in stability tip to prevent them from falling off, even during vigorous exercise, and produce deep bass playback. The flexible neck band moves with you as you exercise, and can be flattened and folded for easy storage in your gym bag. A short 60cm cord allows the headphones to be used with an armband MP3 player without all that extra length getting tangled up, and an additional 60cm extens

HP 342 Colour Ink Cartridge
The HP 342 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 342 ink cartridge. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

TomTom GO 540 Live UK and Ireland
The TomTom GO 740 LIVE is one of TomTom's premium units. It has a large, 4.3in widescreen with a simple touchscreen interface and even lets you control it with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapes

Tu Antique Brass Effect Curtain Pole with Cage Finial
An attractive antique brass effect curtain pole with matching decorative twisted finials. Pack includes pole, 2 finials, 2 brackets and 12 curtain rings with easy to follow fitting instructions.

Aura Storage Unit
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. With four adjustable shelves and a cupboard, the Aura Storage Unit provides plenty of space for displaying books, objects, photos or a small hi-fi system. Instead of having a handle, the entire front edge of the do

Gelert Kids Camouflage Sleeping Bag
Become a real life action boy or girl with this camouflage sleeping bag from Gelert. Great for your sleepovers or camping trips, this funky kids sleeping bag has a mummy-shape with a soft comfort hood. With soft-poly cotton lining you're sure to have a comfortable and warm nights sleep in this fun sleeping bag, suitable for two seasons. Easily cleaned as it is machine washable, it also features an interior storage pocket so you can keep your favourite toy safe with you whilst you sleep. A stuff sack lets

Winnie the Pooh Trike with Parent Pole
Build up your child's confidence and independence with this Winnie the Pooh Trike. Start out using the detachable parent pole for security and safety, then remove it once your child feels ready to ride alone. The three-wheeler's bright and colourful design will delight young adventurers, and the rear honey pots provide handy storage space for toys or other baggage - plenty of room for extras! The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps. The bo

Sharp Silver 26L Combination Microwave
This 900W combination microwave by Sharp features a rotary timer, 5 power levels and has 10 useful built in programmes to cook your food to perfection. The convection oven means you can brown the food, so it can be used for roasting too - and it also has a pizza function. The lining is made from stainless steel and its built in shelves allow more food to be cooked at once. With a family-sized 26L capacity, auto cook menus, express cook menus and express defrost functions, it is sure to be a welcome additi

Autocare Front Seat Protector
A trip to the beach, a family pet, sticky fingers and football on a Saturday can all leave car seats messy, muddy, sandy and smelly! Autocare has designed these easy to fit front car seat protectors to keep your seats like new for longer. Inoffensive in black, the pair can be slipped on or off seats when needed and are water resistant.

Easy Karaoke Boy Bands
Beat the recession by organising a fun karaoke night in! Easy Karaoke Boy Bands is a set featuring loads of hit songs by male vocal groups - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Breville 4 Slice Toaster Black
The Breville 4 Slice Black Toaster isn't just a toaster; it's a designer kitchen accessory that defrosts, reheats and toasts. In classic, versatile black with polished stainless steel trim, this marvellous device has long, variable width slots for varying slice thicknesses and a maximum power rating of 1500W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer, reheat function, variable browning control for light or dark toast, and while we all know a watched toast

Brabantia Steel Tea Coffee & Sugar Canisters
Practical and stylish, these Brabantia storage canisters are for storing tea, coffee and sugar and are labelled as such. Contents stay fresher for longer thanks to their flavour-tight seals and they've a 10 year guarantee.

Infantino Surfboard Tummy Time Play Mat
The Infantino Surfboard Tummy Time Play Mat has a detachable prop-up pillow, removable play pals and a mini aquarium with three floating sea creatures. The soft prop-up pillow encourages baby to push up to help develop arm and neck strength, and the water pouch fills to create a mini aquarium. The removable toys help keep baby entertained and can be attached to the sides of a pram or crib. Suitable from birth.

Sainsbury's Shaggy Chenille Bath Mat Teal
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Stainless Steel Cabinet with Circle Mirror Chrome
This robust stainless steel bathroom cabinet has a circular mirror built into the door and reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 30cm and has a depth of 15cm.

Snugglepets
Snugglepets are interactive pets with a life of their own! The adorable, soft Beagle dog comes with two cute pups for you to cuddle and care for. Hold the pups near Beagle Mum's tummy when they're hungry - the pups make realistic sucking sounds and move around while they feed - just like real puppies. Place them near Mum's cheeks and they will make kissing noises. Mum will bark if she gets separated from her pups. The pack contains 1 Beagle Mum, 2 beagle pups and a feeding bottle. Requires 3 x AA batter

The Firm Resistance Cord with DVD
Burn fat while doing strength training! An all-in-one fitness product that improves your strength and tone, while burning fat to give you a sleek, slender physique. The enclosed DVD will go through a range of exercises with the included medium resistance cord. The exercises are all low impact, one of the benefits of using a resistance cord. You can work on strength, cardio and flexibility, and because the cord is so small and lightweight, it's a perfect solution for exercise while travelling.

Tu Faux Silk Placemats Red
Rich, luxurious placemats made of a durable faux silk synthetic fabric, with a subtle red sheen. The 48 x 35cm placemats have a cotton base to protect your table top.