Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Panasonic TG6421 Silver Quad Handset Phone
This four-phone set of elegant DECT phones from Panasonic boasts the latest digital technology, which gives excellent sound clarity and has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours' standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, clock and alarm. Caller ID with caller ID memory and call wa

Playmobil Knights Battle Chest
Playmobil's Take Along sets are fantastic travelling playsets. They open out for hours of fun and can be secured shut to take with you, complete with a handy carrying handle. The Playmobil Knights Battle Chest is guarded by three armed knights in the battlements and one on horseback to lead the charge. The castle transforms easily into a large fortress wall, complete with drawbridge that can be lowered to let allies in, two lockable dungeons for holding prisoners, a catapult to launch balls of fire at enemi

Belkin Mobile Numeric Keypad
For the mobile computer worker that needs to do rapid numerical work on their computer, this numeric keypad slots into your computer's USB slot. Ideal for those with a laptop and no number keypad on their keyboard, the plug-in and play design means that you don't have to install software and can get number crunching almost instantly.

Morphy Richards Accents Jet Black Filter Coffee Maker
Wake up and smell the Morphy Richards Accents Jet Black Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Accents Coffee Maker makes coffee in 10 minutes. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee. The thermostatic hotplate heats milk and, along with the heat resistant lidded carafe, keeps your coffee at a constant, drinkable temperature - no tep

Christy Peony Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Peony Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the duvet is made from 300 thread count, 100% cotton satin for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried for total convenien

Vax Mach 1 Pet 1400w HEPA bagless Vacuum Cleaner
This machine features a large capacity drum and a combination floor head and telescopic hose for floors, stairs and smaller nooks and crannies. The turbo tool will agitate deep into carpet fibres, removing pet hairs and dust particles. Its washable HEPA filter will catch even the smallest particles and as it's bagless, this vacuum will not need replacement dust bags.

Genoa Regular Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This low and spacious two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Christy Amelie Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Amelie Pillowcase will turn any bedroom into a real lady's boudoir. The sumptuous look of the design, with its layers of lace and embroidery, is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for

Minky Drawstring Ironing Board Cover
Minky Ironing Board Covers are pretty, functional and will fit most standard bullet shaped ironing boards. They're designed to make ironing less of a chore. The Minky Drawstring Ironing Board Cover will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. It has an easy tie drawstring fastening for quick, simple fitting. The Minky Drawstring Ironing Board Cover is 100% cotton.

Kenilworth Regular Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Typhoon Living Non-stick Steel Paella Pan
You don't need to travel abroad to enjoy a great paella or risotto, this authentic pan from Typhoon has all the attributes you need to re-create these delicious dishes at home, except of course the ingredients and a chef! Made from carbon steel with a wide base for even heat distribution it can be used on gas, halogen, ceramic, radiant and solid-top hobs and even under the grill. Its black carbon steel body is non-stick to ease cleaning, and washed correctly stays seasoned to enhance the quality and flav

Breville VHB027 Hand Blender Set
The Breville VHB027 Hand Blender Set is a handy, sophisticated, multi-purpose handheld blender for pureeing, chopping, mixing, whisking and other kitchen applications. The attractive, brushed stainless steel exterior makes this an appliance you'd be proud to display in your kitchen, while the two-speed motor allows you to whiz up ingredients at your chosen rate. The blender comes with mini-chopper and balloon whisk attachments and a 500ml plastic beaker. The Breville VHB027 Hand Blender Set carries a 1-y

Sainsbury's 4 Way Crimping Tool
Ideal for electrical jobs in and around the home, the Sainsbury's four-way crimping tool has a range of applications. It's a combination wire cutter, stripper, crimper and non-insulated cable cutter. The high quality heat treated carbon steel blades are marked with gradations of cable thickness as a handy guide to help you select the right slot for crimping. The PVC handle of this 22cm tool is moulded for comfort. Please note that the plastic handle is not insulated and that this tool is not suitable for u

Kenwood Traditional Kettle Stainless Steel
This stainless steel kettle by Kenwood has all the look of a traditional kettle, but without the need to heat it on the hob. Plugged into the mains it has a rapid boil element, so you only have to wait seconds for it to boil and what's more, it does this almost silently! Suitable for left or right handed users, the easy grip handle and 360 degree base means the kettle can be lifted or put down at any angle. A water window makes it easy to see how much liquid is inside and a boil dry safety cut out will prot

Baby Born Stroller
This chic Baby Born Stroller comes in handy whenever you want to go shopping. There is ample space for your purchases in the roomy net and the stroller is fitted with safety straps to keep Baby Born safely tethered in. The Baby Born Stroller folds away for easy storage. Suitable for ages 3+.

Andrew Collinge 2200W Ceramic Ionic Dryer
The Andrew Collinge Ceramic Ionic Dryer has a tourmaline ceramic grill which maintains even heat distribution and eliminates heat spots to prevent heat damage to your hair. The continuous ionic output speeds up the drying process, also avoiding the damaging effects of dehydration and preventing frizziness. The 2200W dryer has two speed and three heat settings, plus a cool shot function to set your style, and the concentrator nozzle directs the airflow on to a small area of the hair for fast, easy styling.

Fisher Price Little People Royal Palace
Feel like a real princess when you play with this pretty Royal Palace. A spinning dance floor means you can go to the ball then enjoy a banquet in the dining room. Pony stables and a balcony add to the luxurious feel of this fun play-palace. Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle. Folds away easily meaning it travels well. Requires 3 x AA batteries (not included). Suitable for children aged 2-5.

Belkin Tune cast II FM Transmitter
Listen to music on your iPod, iPhone, PDA, MP3, CD, cassette player, PC, or laptop in the car with the Belkin TuneCast II FM Transmitter. Plug it into the headphone jack of the media player or connect it to your PC or laptop, tune your car stereo or receiver to any clear FM frequency and enjoy your music with more sound and fewer wires. The TuneCast II also has 4 programmable memory slots, so you can save the frequency of the clearest station wherever you go. The auto on/off function powers on when an audi

Sony BDP-S350 Blu-ray Player
The Sony BDP-S350 Blu-ray player has a wealth of features that will give you the best viewing experience. It plays a wide range of media from Blu-ray Discs to DVDs and CDs. Engulf your room in stunning HD 7.1 point surround sound as you watch crystal clear 1080p video for the ultimate home cinema experience. Quickstart lets you play a Blu-ray movie after just 6 seconds, which is much faster than most players.

Mitre Indoor 32 Football Size 4
A bright yellow, felt covered indoor football from one of the biggest names in the sport. Size 4.

BT Synergy 5100 Quad Handset Phone
With stylishly modern looks and many of the latest technologies, this four-phone set boasts enhanced digital range, clarity and security. The blue backlit display is easy to read and easy on the eye, and the handset comfortable in the hand. There's a large 250 name and number directory, with copy capability between handsets. In addition, the SIM card reader/writer enables you to copy numbers to and from the phone. The call list stores up to 20 dialled numbers and 30 received calls, any of which can be inst

Belkin USB 2.0 4-Port Swivel Hub
With more products than you can shake a memory stick at requiring a USB slot on your computer, this USB2.0 4-Port Swivel Hub adds three more USB slots for you to add all your peripherals to. With the ability to swivel in an all manner of directions, you can direct the hub away from any additional slots on your computer, ensuring you still have access for other hardware.

Kenilworth Regular Scatter Back Sofa Plain Sand
This UK-made Kenilworth scatter back chenille sofa is slightly deeper than a traditional sofa and with its loose rear cushions guarantees comfort no matter what your body shape. The scatter cushions also give the sofa a more casual look yet it is versatile enough to complement more traditional styles. It has a sprung seat and two removable seat cushions filled with foam, while the scatter cushions are fibre-filled for comfort and luxury.

Easy Karaoke EK-398 Single Radio Microphone
The Easy Karaoke EK-398 Single Radio Microphone is a single channel, professional VHF radio microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the EK-398. The mic is cordless for full on rock star freedom, and comes with the required base and lead. Pair the Easy Karaoke EK-398 Single Radio Microphone with any of the karaoke machines ava

6' Pool Table
The Plum Pool Table is ideal for a mid-sized games room or converted garage. At 6 foot (183cm) it is large enough for a serious game of recreational pool. The pool table has fixed legs for extra stability, a wooden surround, blue cloth, brass effect pockets and ball return function. It comes with a full set of pool balls and 2 cues for a fun game at home. The set also includes a frame, chalk, a set of rules and a cloth brush for keeping the felt surface in pristine condition. Suitable for anyone aged 6 ye

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

BaByliss Curling Wand
Products from industry leaders BaByliss are the choice of professionals. The BaByliss Curling Wand uses ceramic hot plates for beautiful, bouncing curls. The styler heats up to its maximum temperature of 200°C in seconds for salon temperature performance and has a cool tip to protect your skin. The ceramic coated barrel retains heat consistently and distributes temperature evenly. With 4 variable heat settings, it will you suit you whatever your hair type. The integrated heat rest keeps everything else on

Tu Circle Embroidery Duvet Set Green
Give your bedroom a lift with this fresh looking pillowcase and duvet set. A leafy green panel with circle embroidery gives a splash of colour to any room. The single set contains one duvet and pillowcase, the double and kingsize sets have one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Sylvanian Families Village Shoe Shop
The Sylvanian Village Shoe Shop contains nine pairs of fashionable shoes to fit all Sylvanian sizes, plus mirror, shoeboxes, polishes and shoe stand. Suitable for ages four and up.

Ludlow Regular Sofa Sage
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.