If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Roary the Racing Car Light 'Em Up Torch
Roary the Racing Car is a really bright spark! By day, play with Roary as you would normally a car, but come nightfall, you can switch him on, lift the hatch and hey presto! He's a torch that will light up the darkness for you. Roary the Racing Car Light 'Em Up Torch has glow in the dark cap and eyes and is great for treasure hunts. Roary requires 4 x AAA batteries (not included). Suitable for kids aged 3+.

High School Musical Headset and Microphone
Young High School Musical stars will find hours of fun with the High School Musical Headset and Microphone. The hit Disney movie series inspires all its fans to musical greatness! Clip the speaker to your belt and sing into the microphone to hear your voice amplified. The music player records your voice and you can play it back - dance to your own renditions of your favourite High School Musical songs and perfect your performance! Finish the song and hear a round of riotous applause from all your fans... G

Tu Pirate Cushion
Pirates ahoy! The velvety texture of this plush Tu Pirate cushion feels great against the skin, and any jolly young Jack Tar will be delighted with it! This fabulous cushion has a fire retardant polyester cover and a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. The cover is also machine washable at 40°C for total convenience.

Weight Watchers Silver Precision Electronic Scales
These Weight Watchers Precision scales feature a large LCD display and measure body weight in 100g increments in stone, kilos or pounds with a maximum weight capacity of 23 stone. They've a sturdy, impact resistant platform, a simple foot activated switch, and optional feet for use on carpets. Long-life battery included. 10 year warranty.

Maxell Crystal Budz Headphones Lilac
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut lilac Swarovski crystals that dazzle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Philips Clock Radio AJ3231/05
Choose the way you start the day with this stylish clock radio. You can wake to the alarm buzzer or your favourite radio station (FM or MW), or use the Sleep Timer function to drift off to the radio. A convenient line-in jack allows for portable music playback. The large, elegant display is easy to read and has adjustable brightness, so it won't keep you awake at night. In addition, there is a snooze function and dual alarm.

Disney Princess Bumper Pack
This enchanting pack will entertain little princesses for hours. Six separate puzzles in one pack come neatly stored in pouches with individual pieces clearly marked on their reverse to avoid confusion if the parts get jumbled. Featuring favourite Disney princesses from Snow White to Cinderella the variety will keep young minds focused and amused as they try to complete the finished images. With puzzles ranging from 35 to 70 pieces you can select the difficulty level that best suits your little ones. In

Infantino Wiggle Worm Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

In the Night Garden Igglepiggle Tricycle
This In the Night Garden Igglepiggle Trike comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The tricycle's chunky blow-moulded wheels provide extra stability, and the robust tubular steel frame will withstand many long hours of play. There's a rear bucket for storage, so kids can take toys with them on rides, and the removable parent handle lets you keep more than just an eye on your child's safety

Tu Blossom Cushion Green
The satiny, cottony texture of this 43 x 43cm Tu Blossom cushion feels great against the skin. The embroidered designs give the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Play and Learn Rocking Chair
The Play and Learn Rocking Chair is an educational toy that's also tons of fun! There are 2 play modes so that whatever age or development stage describes your baby or toddler, he or she can learn and play with ease. Remove the seat panel so that children of crawling age can play with the toy on the floor, while those learning or able to walk can sit in the chair and rock themselves.

Prolux Medium Oval Shower Screen
The Prolux Medium Oval Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the oval screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail is a handy additional feature. Elegant and functional, the screen will complement any bathroom

Constellation 24" 4 Wheel Eva Trolley Case
Versatile in more ways than one, this twin pocket 4 wheel Eva trolley case has 360 degree multidirectional wheels for easy manoeuvrability, has a fully lined interior with a pocket in the lid and has a retractable pulling handle, as well as top and side grip handles to help you easily lug your bits all the way from baggage reclaim to your final destination without breaking sweat. The case weighs 3.5kg and has a 56.5L capacity.

Fogarty Anti-allergy 10.5 tog Duvet
Dust, damp and germs can cause irritation for allergy sufferers, so one way to lessen the trauma of sneezing and scratching all night is to use an anti-allergy duvet. This duvet by Fogarty has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection, which work to improve the comfort and rest of allergy sufferers. A tog level of 10.5 will keep you warm and cosy on cooler nights. Easy to look after, this quilt can be machine washed and tumble

Zoggs Bobin Swim Jacket Blue
Unlike many flotation aids, the blue Bobin allows small children to develop their natural swimming position while helping to keep them afloat. The Bobin allows complete freedom of movement, and does not keep the wearer in an unnatural upright position in the water. It's made from neoprene, and the puncture-proof foam floatation aids can be gradually removed as your child's confidence and swimming ability increase. The Bobin is not a life jacket, and children should still be supervised while in the water.

Brita Multi Fit Water Filter Cartridge 3 Pack
The Multi-Fit can be adapted to fit Kenwood, Rowenta, Saey and Boots filter systems. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy metals. Finally, active carbon filtration occurs which significantly reduces substances that affect smell and taste such as chlorine and organic impurities. The result: clean, fresh water from your tap.

Thermos Black Flask 1.8L
The Originals range from Thermos is perfect for soups and hot and cold drinks. Plastic on the outside, this sturdy glass lined vacuum flask features a twist and pour stopper with stash top compartment perfect for storing teas, coffee and sugar. Keeps liquids hot for up to 12 hours and cold for 24 hours. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is p

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang

Ride On Mower
Beep beep! Watch out as your little one pretends to mow the garden with this fun Ride On Mower with trailer. Great for pulling around toys, grass, dolls or teddies indoors and out, it has sturdy wheels for balance as toddlers develop confidence and loads of accessories. They'll love "helping" Mum and Dad in the garden with this. Suitable for children over 12 months.

Jones Large Bell Alarm Clock Red
This fun, classic retro style bell alarm clock will ensure you never oversleep again. The cheerful, old-fashioned shape will match any bedroom decor - or pop it on the mantelpiece for a quirky touch in the living room. The clock has a durable red steel case and an easy to read face with large numerals, and features a working twin bell alarm. The Jones Large Bell Alarm Clock is guaranteed for a year from purchase and requires 1 x C battery (not included).

Sainsbury's Shaggy Chenille Bath Mat Nutmeg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Mesh Office Chair
The Mesh Chair is a compact office chair offering comfort, flexibility and functionality. The black faux leather seat cradles your body weight and contours to your body, while plastic arms offer support to elbows and forearms. The mesh fabric back is breathable and will take the weight of your back. Wheels make for easy manoeuvrability and the adjustable seat allows you to sit at the correct height for your desk. A 360 degree rotation means you can quickly spin round to the printer or for a chat without t

JVC Blue Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Jamie Oliver Denim Oven Glove
Protect your hand from hot objects while working in the kitchen with this large oven glove from Jamie Oliver. Manufactured in a stylish denim material, it features grooves to help with getting a grip of kitchen utensils. The inside is lined and it features a hook eye so it can be hung away. This one size, unisex glove can be used on both the right and left hand.

Salter Electronic Bathroom Scales
Check your weight with the Salter Electronic Bathroom Scales. The sleek silver design means it'll always look great in your bathroom and the LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero and auto shut off functions save power on the 2 lithium batteries (included) which

Husky Guinness Beer Chiller
Keep your drinks cold while freeing up more room in your fridge for food - enjoy ice cold Guinness whenever you like. This funky, efficient Husky Guinness Beer Chiller is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The sexy branded design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a comp

BT Freestyle 710 Phone
The stylishly silver BT Freestyle 710 DECT phone has all the features you need from a cordless phone. To start with, the large backlit LCD display is very easy to read, as are the chunky buttons. The phone's range - 300m outdoor, 50m indoor - gives you plenty of room to roam, and fully charged it allows 10 hours' talk time and 100 hours' standby. Other features include speakerphone, caller ID, call waiting and transfer, 50 name and number phone book, 5-number redial, keypad lock, call timer and out-of-rang

Philips 12W BC Energy Saver Light Bulb
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light will add beautiful atmosphere to any situation. It is a bayonet type fitting. It saves you up to 80% on your energy costs, and will last for up to 8 years. This Philips product offers instant-on technology which gives you the full light from the moment you hit the switch - as opposed to some energy saving bulbs which take time to 'warm up.' This bulb cannot be used with a dimmer

Infantino Discovery Elephant
Develop your baby's sensory awareness with this soft elephant packed with fun features for baby to discover and explore like large, soft ears; rattling beads and pop-out surprise. The Elephant's saddle has a variety of bright and bold patterns, different textures, crinkles and a cute teether mouse. Suitable for ages 6 months and up.

Prestige High Dome Pressure Cooker 6L
This 6 litre pressure cooker is high domed so it can accommodate large joints, pies and puddings. Inside it has a perforated basket separator so its possible to cook more than one thing at a time without them getting mixed together. A pressure indicator lets you know at a glance when your cooker is at the optimum pressure for cooking, while a locking system secures the lid to the body for safety. Prestige has designed this cooker with two pressure settings so a wide rage of foods can be cooked perfectly. T