Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Copper Dual Lantern Bird Feeder
The Copper Dual Lantern Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (solid copper with transparent, durable PVC seed chamber and copper mesh nut chamber) blends beautifully with any outdoor design scheme. The "double-storey" effect means it can hold both seeds and nuts in two separate chambers, giving it substantial capacity to be filled with almost any type of birdseed or nuts (consult an expert if you're not sure which types are safe and edib

Rushbrookes Tumbling Leaves Double Oven Glove Black
Get cooking in style in the Rushbrookes Tumbling Leaves Double Oven Glove. This lovely black and ivory oven glove fits both hands at once for lifting heavy casseroles and trays out of the oven while protecting your hands from burns. It can be washed either by hand or in the machine. When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded

Aura TV Unit
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura TV Unit has 2 shelves and can support any size LCD or Plasma TV up to 32 inches. There is plenty of room for DVDs on the lower shelf, while most combinations of DVD, games console and cable or satellite un

Ross SCART Lead
SCART connects almost all DVD, VCR and Digital players to your television and this SCART lead from Ross does the job if you need a spare or replacement cable.

Sony Orange Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have black earbuds with a transparent orange finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Kenwood kMix Hand Mixer Almond
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. For beating, mixing and whisking, get the Kenwood kMix Almond Hand Mixer. It's a gorgeous, compact hand held mixer for a range of kitchen tasks. The almond cream mixer has a cast aluminium body that's durable, sleek and strong. Its safety interlock function ensures it won't switch on unless all components are locked in securely. It has 5 speeds plus pulse fun

Sainsbury's Safety Goggles
Did you know that DIY leads to over 20,000 eye accidents every year according to the Eyecare Trust? That's one every 25 minutes, and many of these can lead to the loss of an eye or permanent blindness, usually owing to flying chips of wood or metal. Fortunately, most of these injuries can be avoided by wearing proper eye protection. Sainsbury's Safety Goggles are ideal for a range of household or work activities in which eye protection is necessary. Wear them while chiselling, hammering, drilling into mas

Masterplug Basic Extension Lead 3m
This 3m extension cable gives you four extra sockets exactly where you need them.

ADSL Router with Modem
Connect your wired and wireless desktop computers and notebooks to your Belkin Wireless G Modem Router to share broadband internet access. The Modem Router also lets your computers quickly and efficiently share large files, printers and hard drives. Inbuilt security protects connected computers from unwanted intruders. You can add up to 32 computers to your Wireless Network with additional desktop and notebook adapters.

Tu Wipe Clean Apron with Oven Glove
Get cooking in style with this great Tu Wipe Clean Apron with Oven Glove. The set consists of an apron and a double oven glove, both in pretty pink print. The apron is a polycotton blend with PVC coating for easy cleaning - just wipe with a damp cloth! The 100% cotton oven glove with polyester stuffing is machine washable. The apron has lengthy straps, so one size fits all. The oven glove fits both hands at once for lifting heavy casseroles or trays out of the oven and complies with BS 6526:1998.

Daewoo 20L White Manual Microwave
The Daewoo 20L White Manual Microwave is great for quick cooking, reheating and defrosting all manner of foods - and it's remarkably simple to use.

Zoggs Bobin Swim Jacket Pink
Unlike many flotation aids, the pretty pink Bobin allows small children to develop their natural swimming position while helping to keep them afloat. The Bobin allows complete freedom of movement, and does not keep the wearer in an unnatural upright position in the water. It's made from neoprene, and the puncture proof foam floatation aids can be gradually removed as your child's confidence and swimming ability increase. The Bobin is not a life jacket, and children should still be supervised while in the

Fit and Fresh Lunch on the Go Salad Shaker
We love this ingenious product. Tired of taking salad to work or school for lunch, only to wind up losing your appetite over soggy, limp, dressing drenched inedible leaves come 1 o'clock? Simple! Keep your salad fresh and cool on the go with the Fit and Fresh Lunch on the Go Salad Shaker. Pack a cold, crisp green salad and the salad shaker will keep it that way until you're ready to eat it. There's a dressing dispenser in the lid to store your dressing separate from the salad - no soggy lettuce! When you're

Amefa Monogram Jesmond Stainless Steel 24 Piece Cutlery Set
A cutlery set for up to 6 people containing 24 pieces. The set contains 6 serrated knives, forks, dessert spoons and teaspoons. The pieces are created from stainless steel so they're dishwasher-safe, making them ideal for everyday use, while the decorative embellishment at the tip of the handles make them stylish enough for use at a dinner party. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age

Tu Plain Dye Single Sheet and Pillowcase Set Pink
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

BSA Folding Bike 20", Gunmetal
Small, folding bikes make excellent commuter bikes, and this great little bike will let you zip around this city yet gives you the flexibility to get on trains or busses if you need. Security is less of an issue too, as you just fold it up, and take it into work - no leaving it outside for 8 hours a day. Suitable for young and old, men and women. The frame is made of steel, which absorbs little vibrations better than aluminium. The cool gunmetal colouring keeps things looking clean and sleek, while the 6 g

Dunlop Pro Tour Tennis 3 Ball Tube
Approved by the International Federation of Tennis, this pack of three tennis balls is ideal for beginners through to advanced players. They perform equally well on indoor and outdoor courts, with high definition core technology and premium needle felt covering that gives extreme durability and consistency of play.

LEGO Technic Dirt Bike
Prepare to race off road and on with the LEGO Technic Dirt Bike! Rev it up with the working drive chain that powers the V2 engine, then challenge any off-road terrain with front and rear suspension and a working kickstand. If the dirt bike loses its appeal, just rebuild it into a Chopper (instructions included). The set contains 248 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act o

Philips Mini Hi-Fi FWM154
A powerful hi-fi, with a total output of 40W RMS for driving sound and great clarity. The two-way bass-reflex system brings out those deep notes that smaller speakers can't manage. Dynamic bass-boost and digital sound control allow you to tweak the way your music sounds- so you can personalise the player to suit your listening tastes. It offers a range of playback options - the player will play CDs, CD-Rs, CD-RWs and MP3 CDs . The radio remembers up to 40 presets so you can quickly get to the station you

JVC Blue Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Different by Design Bath Mat Cream
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Baby Born Stroller
This chic Baby Born Stroller comes in handy whenever you want to go shopping. There is ample space for your purchases in the roomy net and the stroller is fitted with safety straps to keep Baby Born safely tethered in. The Baby Born Stroller folds away for easy storage. Suitable for ages 3+.

Binatone Caprice 600 Telephone
This corded telephone has a large display for ease of use, can be wall mounted and has a hands-free speakerphone. The in-built answering-machine stores two outgoing messages, has up to 20 minutes of recording time and can be accessed remotely. The ringer and speakerphone each have adjustable volume control, and the caller display feature records the details of the last 99 calls. Includes a large phonebook that stores 120 names and numbers.

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Dora The Explorer 3 Wheel Stroller
Fans of the hit children's TV programme Dora the Explorer will love this Dora 3 Wheel Stroller. Not only is it plenty of fun and big enough for your child's dolls or other toys, pushing the pram along helps children develop motor and coordination skills and builds little muscles. The stroller is decorated with Dora motifs and has under seat storage for more toys or other supplies. Kids will love pushing their dolls around in the pram just like Mum. The stroller folds flat for easy storage or to stow in the

Revlon Power Dry Super 2000W Hair Dryer
Jet power-dry with the Revlon Power Dry Super 2000W Hair Dryer. With variable temperature settings, it suits all types of hair. The dryer's 2000W motor has two heat and one speed setting, a cool shot button, and comes with a concentrator nozzle for fast drying and styling. The Revlon Power Dry Super 2000W Hair dryer carries a 2-year manufacturer's guarantee.

Constellation 26" Navy Ellipse Trolley Case Printed
If you've ever mistakenly taken somebody else's luggage off the conveyor belt at an airport, or frantically had to chase down someone as they trundle off with your smalls, this is the trolley case for you. With vibrant colours, its fashion print design stands out from the rest, and with corner wheels, you don't even have to lift it, although if you want to, there's handy top and side handles to help you out. Holding 87L, the case weighs 4kg when empty.

Tu Red Cotton Ribbed Placemats
These Tu Red Cotton Ribbed Placemats are not only a highly attractive addition to your dining table, they will also protect the surface from spills, scratches and other damage that occurs through wear and use. At 48cm long and 35cm wide, these 100% cotton placemats will fit neatly around most dining tables, providing a surface for plates and cutlery. The roughened appearance of the fabric lends a rustic touch to your dining area. Machine washable at 30°.

Verbatim 8GB High-Speed USB Drive
The Verbatim 8GB High-Speed USB Drive is a simple, no-fuss 8GB USB drive with high speed USB 2.0 transfers. Simply plug it into your computer, and it will be ready to go. The device is made of a sturdy blue plastic, and has a retractable press and slide design to protect the USB plug when it's not in use, which also means no lost caps. It has a blue LED light that shows when transfers are active. The drive also has loop to attach to a lanyard for more regular use. The USB drive is compatible with Windows

Tenn Cool Flow Ladies Long Sleeved Cycle Jersey
A ladies' cycling jersey designed for the serious cyclist, tailored to fit a feminine frame. This sporty, vibrant red, black and white jersey is constructed of a special polyester weave that is extremely effective at drawing moisture away from your body, helping to keep you dry. With an elasticised, gripping waist, it will stay in place for the duration of your cycle, and won't creep up like many other products. It has two elasticised rear pockets and the sleeves are elasticated to prevent creep-up.