If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

in-tune iPod Wall Charger
Running out of USB ports to power up your iPod? Unless you need it connected to your PC or Mac, there's no need to plug it into your computer just to recharge the battery - instead use the iSound iPod Wall Charger. The charger allows you to power your iPod from the mains and it is fitted with a UK plug that will fit any electrical outlet. Apple recommends that you fully discharge your iPod once a month.

Tu 3 Round Bar Freestanding Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Tu 3 Round Bar Freestanding Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The chrome plated frame is attractive, with its appealing rounded bars, and large enough to hold towels without protruding too far into your bathroom space. Some assembly is required.

Philips Nivea Rotary Shaver
The Philips Nivea Rotary Shaver brings a smoother touch to personal grooming. The shaver can be used either wet or dry for a refreshing shave in the shower or a quick shave on the go. The flex tracker system automatically follows the curves of your face to protect against skin irritation, and the glide rings on the shaving heads help the shaver move smoothly over your face. It's fully rechargeable, too for a convenient, cordless shave any time, and the refill and charge stand automatically refills shaver wi

Simplehuman Bin Liner Size J
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Belkin Screen Overlays for iPod Nano 4th Generation Pack of 3
Protect your iPod from scratches, scuffs and minor cosmetic damage with a Belkin iPod Screen Overlay. This practical protector attaches easily to any 4th generation iPod Nano. The pack includes 3 Belkin iPod Nano Screen Overlays, dry and wet cleaning wipes and a smoothing card. The Belkin iPod Screen Overlays carry a lifetime manufacturer's guarantee.

Bosch TAS4012GB Tassimo Black
The smell and taste of freshly brewed coffee is delicious, and with this Bosch Tassimo Multi Beverage Machine you can now enjoy your favourite coffee at the press of a button. Pod capsules of your preferred beverage - tea, cappuccino, cafe crema, espresso, latte, macchiato or hot chocolate - are inserted into the machine and then flow heater technology means that in about a minute you've your hot drink! Automatic de-scaling ensures that your hot drink is free from sediment or limescale, while a drip tray

Philips 12W BC Energy Saver Light Bulb
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light will add beautiful atmosphere to any situation. It is a bayonet type fitting. It saves you up to 80% on your energy costs, and will last for up to 8 years. This Philips product offers instant-on technology which gives you the full light from the moment you hit the switch - as opposed to some energy saving bulbs which take time to 'warm up.' This bulb cannot be used with a dimmer

4' Snooker Table
The Plum Snooker Table is ideal for a mid-sized games room or converted garage. At 4 foot (122cm) it is large enough for a fun game of recreational snooker. The table is made of timber with a mahogany finish and comes with a full set of snooker balls. The set also includes a frame, 2 x 76cm cues, chalk, marker board and a set of rules. Suitable for anyone aged 6 years and up, the Plum Snooker Table carries a 12 month manufacturer's guarantee. It is your responsibility to ensure that any products you orde

Canon Powershot A480 10 Megapixel Black Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a slick, black colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while a r

Tefal Pro Express 5bar Steam Generator
The Pro Express 5bar Steam Generator can produce up to 110g per minute of continuous steam and has a scratch-proof ceramic soleplate - even the toughest creases don't stand a chance. It will also vertical steam, the steam output is variable and the tank holds 1.8 litres. It takes just two minutes to heat up and with autocord rewind and steam cord storage it's neat and tidy when not in use. There's a safety lock and an auto-off mechanism should the machine be left unattended.

Yamaha Pacifica Electric Guitar Kit
Get to grips with the electric guitar with the Yamaha Pacifica Electric Guitar Outfit. This guitar kit contains everything you'll need to get started - or go further - on the road to rock stardom. The award winning Yamaha Pacifica guitar range is known for quality craftsmanship, excellent tone and playability and terrific value for money. The design matches vintage vibe with modern performance, incorporating comfort-contoured bodies, bolt-on neck designs and vintage style vibratos. The cool, black Pacifica

Roary the Racing Car Light 'Em Up Torch
Roary the Racing Car is a really bright spark! By day, play with Roary as you would normally a car, but come nightfall, you can switch him on, lift the hatch and hey presto! He's a torch that will light up the darkness for you. Roary the Racing Car Light 'Em Up Torch has glow in the dark cap and eyes and is great for treasure hunts. Roary requires 4 x AAA batteries (not included). Suitable for kids aged 3+.

Le Creuset 23cm Cast Iron Oval Casserole Dish Graded Blue
This 23cm, 2.6L oval casserole dish in a graded blue finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your c

Infantino Discovery Elephant
Develop your baby's sensory awareness with this soft elephant packed with fun features for baby to discover and explore like large, soft ears; rattling beads and pop-out surprise. The Elephant's saddle has a variety of bright and bold patterns, different textures, crinkles and a cute teether mouse. Suitable for ages 6 months and up.

Morphy Richards Accents Polished Silver Filter Coffee Maker
Wake up and smell the Morphy Richards Accents Polished Silver Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Accents Coffee Maker makes coffee in 10 minutes. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee. The thermostatic hotplate heats milk and, along with the heat resistant lidded carafe, keeps your coffee at a constant, drinkable temperature -

Stainless Steel Bird Seed Feeder
The Stainless Steel Seed Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (stainless steel with transparent, durable PVC seed cylinder) blends beautifully with any outdoor design scheme. At 38cm tall, it has a substantial capacity and can be filled with most types of wild nuts and birdseed (consult an expert if you're not sure which types are safe and edible for most garden birds). There's no self assembly required; just fill and hang, retire to a

Panasonic Triple Blade Foil Shaver
The Panasonic Triple Blade Foil Shaver features a 30 degree blade angle and a flexible pivoting head to ensure optimum contact with your skin and the closest possible shave. The long-life stainless steel blades and foil are durable, sharp and rust-proof. The shaver can be used wet or dry with water, foam or gel and features a detail trimmer for precision in tricky spots. It is powered by a rechargeable battery (240V NiMH - included) for cordless convenience and ease of use. Enclosed is a multi-voltage cha

Peppa Pig Step 'n' Learn Playmat
This electronic playmat features Peppa Pig from the popular television show in four fun modes for lots of fun learning - numbers, find, colours and names. Answer the questions by stepping on the correct images. The mat features many of the characters from the programme and over 50 phrases for hours and hours of fun. The playmat has an easy wipe clean PVC surface and folds for easy storage. Suitable for ages three and up. Batteries are not included.

Canon Legria FS200 Camcorder Silver
This camcorder from Canon is compact, shoots standard definition video to SD cards, and is full of useful features. It has a powerful, 41x zoom lens which lets you get really close to the action from far away. For those who like to shoot and store your video on a computer, SD card cameras are a brilliant, flexible choice. With the low price and high capacity of SD cards these days, you can't go wrong. It comes with a 1 year guarantee.

Gatsby Large Sideboard
The Gatsby Large Sideboard will complement any home. Made from sustainably sourced birch, a hardwood that's extremely strong and characterised by its fine grain, attractive sheen and ripples of dark wood, it's been stained a rich dark brown and then lacquered and has elegant brass fittings. The sideboard provides storage for crockery, silverware and glassware - not to mention table linen. This product is supplied fully assembled. It is your responsibility to ensure that any products you order will fit

Tu 16 Piece Stainless Steel Cutlery Set
This 16 piece cutlery set for up to 4 people includes knives, forks, dessert spoons and teaspoons. Dishwasher safe and with a classic, shiny stainless steel design, it is the perfect set for every mealtime. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Lexmark 36 Black Ink Cartridge
The Lexmark 36 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 36 ink cartridge - Z2420, X3650, X4650. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Mastrad Kitchen Torch
Create perfect crème brûlées, caramelise tart tatins and easily skin tomatoes and peppers with this useful kitchen blow torch from Mastrad with adjustable flame. Stylish in a black and silver, it comes gift boxed and would make a great present for any home cook.

Epson T080 6 Ink Cartridge Multipack
The Epson T080 6 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta, 1 yellow, 1 light magenta and 1 light cyan ink cartridge, compatible with any Epson printer that takes an Epson T080 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit http://www.epson.co.uk/collect_recycle/index.htm for details.

Sainsbury's 17L Digital Microwave Oven and Grill Stainless Steel & Black
Cook, defrost and reheat delicious, nutritious food at home with the Sainsbury's Basics Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels as well as a 1000W grill, to cook your food to perfection with the minimum of fuss. The microwave and grill are programmable with eight auto menus and a time-saving auto cook function. The unit is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished st

PURE Tempus-1S Cherry DAB Radio
This varnished cherrywood veneer portable radio looks great and produces good sound quality from its digital receiver and single speaker. It also includes a great alarm with a range of natural sounds to help you relax. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 30 presets let you quickly jump between many of your favourite radio stations. It has a headphone jack in case you need to listen without disturbi

Pavilion Large Sideboard
The Pavilion Large Sideboard is a weighty piece of furniture featuring three drawers and a cupboard at each end. Perfect for storing anything from drinks to glassware and table linen, it has a medium sheen varnish which allows the grain of the oak to show through. This sideboard will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extr

Nescafe Krups Dolce Gusto Red
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish red. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has included

Hannah Montana Microphone Fleece Blanket
Perfect for any tweener who loves the hit TV show Hannah Montana, this comfy polyester throw will have them curled up cosy and warm for the whole winter! Made from 100% polyester, the throw measures 120x150cm, perfect for over the covers on a chilly night. It can be machine washed at 40°C and tumble dried.

Different by Design Hard Anodised 20cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with cast stainless steel handles