Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Ross Performance 3m SCART
This lengthy SCART picks up the slack in more ways than one! Delivering clear, noise free vibrant colours, this 3m SCART cable from Ross reduces interference and improves audio and video signal delivery between DVD, Digital receivers and TVs.

Russell Hobbs World Travel Iron
The Russell Hobbs World Travel Iron is small enough to fit into your suitcase. The 830W iron has a 80ml tank capacity, variable temperature and steam control, with continuous steam output up to 10g, and a rust-free stainless steel soleplate. This iron is ideal for travellers, thanks to its uncompromising compact design and dual voltage system, which allows it to be used anywhere in the world. The Russell Hobbs World Travel Iron is self cleaning and comes with its own measuring jug.

Apple USB Power Adapter
This compact power adapter offers fast, efficient charging at home, in the office, or on the go. Its universal design means that it works around the world, with the help of the Apple World Travel Adapter Kit (sold separately).

Sainsbury's Child Cycle Helmet Yellow
This child helmet comes in an eye catching yellow colour, and is adjustable to fit head sizes from 52cm to 56cm. It's an essential addition if you're taking your child cycling or in a child bike seat. Vents keep your child's head cool. Complies with European safety standard EN 1078.

Double Sided Baby Mat
This double sided, reversible baby mat provides a colourful playground for newborns through to toddlers. With a baby safe mirror, they can start admiring themselves from an early age, and with a squeaker woven into the mat, they'll be sure to honk if they need your attention - or if they just want to entertain themselves! At 100 x 150cm, it is big enough for a host of frolics, but also small enough for you to squeeze into the washing matching to keep it fresh and clean.

Toshiba Camileo S10 HD Camcorder
One of the slimmest HD camcorders on the market today, the Camileo S10 is a stunning little performer. It captures video in full 1080p HD, and even has a flip-out, 2.5in LCD to view your video on. To keep it as small and thin as it is (just 18mm thick), it has a tiny lens that doesn't zoom. But one benefit of a lens with no moving parts is higher quality images. The lens can go into a macro mode and focus as close as 20cm for dramatic close-ups. And think of the benefit: a full HD camcorder that can slip i

Sainsbury's Compact Bagless Cylinder Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Cylinder Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1400W vacuum has a simple design that's lightweight and easy to carry.

Body Sculpture Aerobic Bouncer
This 92cm mini trampoline will have you sweating off the kilos and moving towards the body you dreamt of. It sits 20cm off the floor, has a foam edge for safety, and is a great way of getting a low impact workout without swimming laps of the pool. It's six legs ensure absolute stability. It weighs 6.1kg.

Tu Cream Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in cream with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.

Slatted Bamboo Hallway Storage Unit White
Hallways can easily become cluttered with coats, gloves, scarves and stray keys. This handy storage unit has 4 button hooks for hanging coats and 4 baskets that sit on an upper shelf for storing mittens and other outdoor accessories to keep your hallway tidy and organised. Two keyhole fixtures are included for hanging this unit horizontally on the wall. Will require some self assembly, easy to follow instructions are included in the pack.

Supreme Soft Grip Chef's Pan
Cook up a treat in this stainless steel chef's pan that comes complete with a matching lid. With a 6.5mm encapsulated base it ensures even heat distribution throughout the pan helping your food cook to perfection. The 3.75L pan has a Teflon Platinum Pro non-stick coating to ensure your food doesn't stick to the base. Finished in a mirror and brushed steel design, this pan can be used on all hobs and even in the oven up to temperatures of 230°C. The handles on the 26cm wide pan including the lid handle ar

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.

Guitar Hero Metallica Solus for PS3 by Activision
Release your inner rock god and join Metallica in this version of Guitar Hero. They are some seriously heavy tracks to get your teeth into: 'Sad But True', 'Creeping Death' and the epic 'One' are just for starters - and the other Metallica tracks read like a 'best of' compilation. Also included in the play list is a host of songs by bands that directly influenced Metallica; Slayer, Judas Priest and Lynyrd Skynyrd all contribute. Play along to and master such eternal rock and metal classics as 'Ace of Spade

Mio Navman Spirit 500 Traffic Regional Sat Nav
The Mio Navman Spirit 500 Traffic Regional has a 4.7 inch, wide touchscreen in a smoothly curved body. Designed to navigate you around the UK and Ireland, it packs in a bunch of useful information inside its light, portable body. Use it on foot or in the car. Like most other satnavs today, it handles efficient route calculation easily, and will direct you via the map and via voice prompts so your eyes stay on the road. Unlike many other devices, this one has gone back to the drawing board and simplified it

Willow Tree Grandmother
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Grandmother' symbolises familial love between a grandparent and grandchild, this ornament shows the special fondness that grandparents have for their younger family members. This attractive ornament is made of hand-finished resin.

Tu Damask Duvet and Pillow Set Teal
Perfect for adding a funky splash of colour to any room, this teal and sky blue duvet and pillowcase set are sure to provide a retro chic look. The bedding is made of a cotton blend. The single bed set contains one pillowcase and one duvet cover, the double and kingsize contain one duvet cover and two pillowcases. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housewife pillowcases for all size sets are 75cm x 50cm. Machine wash at

Tu 16 Piece Set White Cutlery Set
Contemporary cutlery with a thick white forged handle that will bring a touch of style to any place setting. This 16-piece set of 4 forks, knives, dessert spoons and teaspoons is made of polished stainless steel and comes in a neat presentation box. Hand-wash recommended. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Western Digital My Passport Essential 320GB Portable Hard Drive Blue
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Fogarty Premier Down Pillow
Fogarty's Premier Goose Down Pillows contain fine clusters of down that promote moisture transfer so aiding a comfortable night's sleep. Pocket stitched to ensure the filling remains evenly distributed, this pillow holds its shape and is easy to look after and can be machine washed at 60ºC to eradicate dust mites.

Microplane Classic Zester
The Microplane Classic Zester is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything from citrus rind to chocolate or hard cheeses like Parmesan and Pecorino. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe.

Western Digital 500GB Mybook2 Essential Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Home Edition hard disk drive. With 500GB worth of storage, there is space to fit up to 142,000 digital photos, 125,000 MP3 songs, 220 hours of DVD quality video or 60 hours of HD video - plenty of space for treasured memories. Taking up no more space than a paperback book, the Western Digital hard drive takes no installing - you can plug it in and use it almost instantly.

Nicky Clarke 2000W Turbo Hair Dryer
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. The Nicky Clarke 2000W Turbo Dryer is great for everyday styling and drying. This 2000-watt high-power hair dryer features a turbo button for extra fast drying, three heat and two speed settings to suit a range of hair types. The cool shot button will set your style, and the styling concentrator is a huge help for precision drying. The Nicky Clarke 2000W Turbo Dryer carries a 1

Zebco Folding stool
A light nylon chair that is easy to carry down to the bank. It comes with extensive storage space too. So whether it is tackle, bait or your lunchtime sandwiches, you have somewhere dry away from the muddy bank to access it from.

Samsung 2000W Cylinder Vacuum Cleaner
The Samsung 2000W Cylinder 2L Vacuum Cleaner with Linen Brush is a powerful yet lightweight bagless vacuum, with a suction power of 360 air watts. The HEPA 11 filter, which ensures that exhaust air produced by your vacuum is clean and breathable, is a boon for asthma and allergy sufferers. The two-litre dust capacity lets you clean for longer without emptying the cylinder (which is easy to empty anyway), while the twin-chamber system uses centrifugal force to enhance dust collection and extraction. The

Gordon Ramsay Pie Dish
Bring your cooking right to the table with this oval pie dish from the Gordon Ramsay range at Royal Doulton. Made from durable porcelain your pie will cook evenly in the oven and will also look great when served and presented to the table. The porcelain also retains heat very well, keeping your pies warmer for longer, and is highly resistant to breakage. Measuring 25cm x 13cm and holding 1L, it is the perfect dish for hearty home-made pies and is so stylish that you'll want to show it off. The high sides

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

Tefal Jamie Oliver Professional Series Saucepan 18cm
This 18cm saucepan with glass lid has a multi-layer base made up of stainless steel with an aluminium core around a copper coil, making this pan not only an excellent conductor and even distributor of heat but also suitable for all hob types including induction. The cool touch stainless steel handles have a rubber grip for comfort and ease of handling. However, the handle should still be treated with caution and we recommend using oven gloves. This pan is dishwasher and oven safe.

Sainsbury's Epson T036 and T037 Black and Colour Ink Cartridge Multipack
The Sainsbury's Epson T036 and T037 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Epson printer that takes either an Epson T036 or T037 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you b

Epson Stylus Photo 1400 Colour Printer
Print great photos with the Epson Stylus Photo 1400 Printer. Able to print an 8" x 10" colour photo in 111 seconds, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400 and connects to your network via USB. The photo printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 98 SE, ME, 2000, XP and XP x64 and Mac OS® X 10.2.8 or later. The printing system is capable of borderless printing. The

Pavilion Large Sideboard
The Pavilion Large Sideboard is a weighty piece of furniture featuring three drawers and a cupboard at each end. Perfect for storing anything from drinks to glassware and table linen, it has a medium sheen varnish which allows the grain of the oak to show through. This sideboard will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extr