Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Belkin USB2.0 Device Cable 3mVidal Sassoon Hot Air StylerZoggs Little Phoenix GogglesSainsbury's Basics Hand BlenderMeccano Multi Models IR Motor SetSony DJ HeadphonesSony DVD-RW Blank Disks 25 PackPlay Road MatStar Wars Clone Wars Electronic LightsaberOral B Pro White Brush Head 2 PackTu 8 Piece Storage Starter SetH.M. Armed Forces Night Vision GogglesGenoa Large Sofa Natural BrunoBristan Java Bath and Shower MixerDartington Wibble Large VaseBelkin USB2.0 Device Cable 3mSalter Stainless Steel Electronic Bathroom ScalesJamie Oliver Foxy Lady MugJones Jazz Alarm Clock CreamCreda Florida Spa 8.5kW Electric ShowerPhilips Ladyshave Double ContourPeppa Pig Push and Go Beach BuggyZebco Crazy Carp Fishing SetMonte Carlo Aluminium BenchSony Cyber-shot DSC-W270Tu Rebound Pillow PairSainsbury's 1200W Travel HairdryerRowlinson Shiplap 8x6 Modular Apex ShedSainsbury's ToolboxEdublocks - 50 pcs
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Plum Glenmore Arch
Beautify your garden with this Plum Glenmore Arch. Made from sustainably sourced timber, this attractive arch has diamond trellised half sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The natural-looking finish and Japanese-style roof will blend perfectly into any landscaping design. The Plum Glenmore Arch is guaranteed for 10 years against rot. Some assembly is required, and the pack comes with all ground fixings included. This product is not available to customers in N

JVC Red Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds and cables of these headphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick th

Autoglym Super Resin Polish
A professional grade car polish, internationally acclaimed and used widely in the auto industry. This polish applies easily in liquid form, and helps to clean and recondition paintwork, giving a high gloss finish when completed. Requires a lot less energy to apply correctly than wax, and when applied will protect your car's bodywork from the environment, including UV damage. Suitable for all colours, and all types of paint including metallic finishes, water based paints, and clear coats. If you have an old

Ecoiffier 2 in 1 Kitchen and Shop
Children love to play grown up: pretending to cook and shop can provide endless entertainment. This shop and kitchen in one comes complete with an oven you can open, kitchen accessories such as pots, pans and pepper pots for cooking up delicious imaginary soups and a fun shop with a credit card machine where all these tasty wares can be bought! Robust enough to withstand knocks and scrapes, this kitchen and shop combination is also wipe-clean so sticky fingerprints are easily removed. Suitable for childr

Bristan Victorian Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires o

Sainsbury's Lexmark 26 and 27 Colour Ink Cartridge
The Sainsbury's Lexmark 26 and 27 Colour Ink Cartridge Ink Cartridge is compatible with any Lexmark printer that takes either a Lexmark 26 or 27 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each car

Silentnight Superspring Mattress Topper
This superspring topper adds softness and support to your bedtime so aiding a restful nights sleep. Mattress toppers lend high levels of comfort to your bedding while also lengthening the life of your mattress, machine washed regularly they will also keep your bed dust mite free!

Toyota Lightweight Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Toyota Lightweight Sewing Machine. Its minimalist, ergonomic design is compact, lightweight and ideal for first-time sewing machine users. This 15 stitch, single dial machine has a top loading bobbin, rotary hook and transparent cover. It incorporates an easy upper threading set up and winding system, and has a built in user guide - Quick Adviser - which gives advice, solves general sewing problems and guides the user through setting up

My Little Baby Born Boy Mummy I Can Swim
My Little Baby Born Boy Mummy I Can Swim loves the water and really swims moving arms and kicking legs when placed in the water. The set includes swimsuit, sandals and towel. Suitable for ages 3+.

Medion 10" Mini Notebook 80GB
Mini notebooks offer great functionality in a small, budget-conscious and lightweight package. Smaller than an A4 sheet of paper and only 3.15cm thick, this Medion Akoya mini notebook is a great compromise between computing power and portability. The computer can handle all day-to-day functions with its 1.6GHz CPU and 1GB of memory. The integrated graphics card keeps costs down, while performance is excellent for such a small laptop. The 10-inch widescreen allows you to view the full width of most website

Nokia BH-102 Bluetooth Headset
Attractive, affordable and reliable, this Bluetooth headset is easy to use and compatible with a very wide range of mobile phones. The rechargeable battery gives you up to 10 hours of continuous talk time and a whopping 180 hours' standby time. Sound quality is clear and consistent both when receiving and transmitting, and what's more, it's light and fits comfortably - especially important over long periods of wear.

Tu Waffle Cuff Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Oak Effect Filing Cabinet
This Oak Effect Filing Cabinet is an attractive filing cabinet for a home office or study. Made in a contemporary style from particle board with an oak effect finish, it's equipped with two file drawers for storage of important paperwork. The cabinet holds A4 hanging files (not included) so that you can keep all the bills, contracts and other documents you need, neatly stored away and organised. The unit is lockable and is equipped with castors for easy transport. The Oak Effect Filing Cabinet requires s

Bristan Capri Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Capri Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a gentle lift to operate. T

Yamaha Digital Drum Machine
Drum up some rhythmic backbeats with the Yamaha Digital Drum Machine. This highly versatile percussion simulator has 8 touch sensitive drum pads and 2 pedals for a variety of playing options, programmed with drum patterns and the sounds of 50 different drum set types from all over the world. The sleek, silver drum machine comes with an adaptor and drum sticks, although the touch sensitive pads can be played with hands as well. There are 100 pre-programmed practice tracks to play along to, as well as an aux

Le Creuset Rectangular Baking Dish Volcanic 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its volcanic orange enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

Vileda 4 Arm Rotary Airer Complete Pack
The Vileda 4 Arm Rotary Airer Complete is an outdoor laundry airer with 50m of hanging space - enough to hang about 4 loads of washing at once. It has a sturdy steel construction, 148cm tall with a generous diameter of 264cm. The 3 position hand grip allows the lines to be tightened. The pole and wings are made from corrosion resistant painted and coated steel to protect against rust. The pole is split for more compact storage, should you wish to take it down. The pack includes 36 pegs and a weather cover

Tu Faux Leather Magazine Holder Chocolate
This chocolate brown faux leather magazine rack has a removable central divider so you can keep your magazines on one side and newspapers on the other, or keep your cookery magazines away from his car ones! The central divide securely fastens with velcro, once removed it is possible to release the base and fold the rack flat, which is handy for transportation, packing and stacking. This rack forms part of a wider range of storage solutions so it's possible to match your magazine rack with other trunks, fil

Binatone Trend 3 LCD Telephone
This streamlined "gondola" design phone with LCD display features 11-number memory, last number redial, mute and recall capability and speed dialling. Sturdy and reliable, it can easily be wall mounted and has adjustable handset and ringer volume.

Tu White Wood Square Single Towel Rail
This towel rail has a glistening chrome finish that offsets the stylish white wood wall mount. Measuring 53.5 x 7cm with a depth of 8cm, it is easy to clean with a damp cloth and mounting instructions are included.

Belkin FastCAT 5e Patch Cable 5m Blue
If you want to connect your computer directly to your router or to another computer, a CAT5e patch cable is a quicker more efficient way of doing it over a standard CAT5 cable. It has 50-micron gold plated connectors to ensure a clean and clear transmission and is guaranteed for life.

Conga Drum
You don't need an expensive holiday to get the authentic sound of the Congo in your home. Well, perhaps not the authentic sound, but your 18 month + child banging away on this Conga drum from Halitit will certainly give you a reason to take notice. If one noise wasn't enough, you can remove the drum's Mylar skin to reveal a host of other instruments so more children (and unruly adults) can get in on the action. With a Maracito, Clip Clap, Bell Shaker and play along CD, the sound of a particularly raucous A

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

York X101 Cross Trainer
If you're new to the prospects of home exercise, then this compact cross trainer from York is a perfect purchase. Well constructed, it has 8 fitness test programmes for simple and effective exercise routines. A large LCD display shows which work out you are doing and shows four different result functions. Measuring 136 x 65 x 153cm, this black and red cross trainer uses manual magnetic resistance and an adjustable stride length means you can match it to your own natural stride pattern. The maximum user wei

Smart Trike Plus for Girls
Toddlers can improve their confidence and balance on the Smart Trike Plus. It has many adjustable features to enable either total independence or parent interaction such as a removable telescopic steering handle and lockable pedals to allow tots to be pulled around or practise their motor skills and go it alone! A removable sun shade protects delicate heads from heat in the summer and the adjustable seat can be raised as your little one grows. Finished in a bright pink metal and plastic mix, this Trike loo

Sankey Slim Water Butt Stand
Raise your Sankey 100 Litre Slim Water Butt off the ground to allow easy access to the tap and room for a watering can underneath. The heavy duty Sankey Slim Water Butt Stand is designed specifically for use with the Sankey Slim 100 Litre Water Butt and is compact enough for use in smaller gardens or minimal spaces. The square shape means it can be positioned against a wall. It is stackable and comes in unassuming black and is lightweight, weather resistant and shatterproof. The Sankey 100 Litre Slim Water

Constellation 26" Trolley Case Black White Flower Print
This flower print trolley case stands out from the rest of the field with its stark black and white print. With wheels and an extendable handle, the case benefits from a fully lined interior with clothes retainers in the base and top and side grip handles. It weighs 4kg and has a capacity of 87L.

Sylvanian Families Golden Labrador Family
Sylvania's Golden Labrador family - Jerry, Margo, Tarquin and Jocasta - run tours of Sylvania from the tourist office. The whole family is sold as a set. Suitable for ages four and up.

Epson C13T0484 Yellow Ink Cartridge
The Epson C13T0484 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson C13T0484 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Verbatim 2GB Secure Digital Memory Card
The Verbatim 2GB Secure Digital Memory Card is a high capacity Secure Digital (SD) card that features 2GB of memory and will allow you to store thousands of photos on a digital camera. If used in a portable music player, it can store hundreds of songs. It will work in any device that uses SD cards. It features low power consumption, giving you more time on the move, and quick transfer rates so you don't have to spend too much time at the computer. It features a manufacturer's 2 year warranty.