Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

K'NEX 400 Pieces Tub
This fun set from K'NEX contains 400 bold-coloured mini bricks, rods, connectors and wheels so you can get creative building vehicles, buildings and other fun contraptions. A handy guide also gives hints and instructions on how to build over 20 different models. The storage box makes for easy transportation of parts and stores pieces between play. Suitable for children over 7 years of age.

Breville 4 Slice Toaster Black
The Breville 4 Slice Black Toaster isn't just a toaster; it's a designer kitchen accessory that defrosts, reheats and toasts. In classic, versatile black with polished stainless steel trim, this marvellous device has long, variable width slots for varying slice thicknesses and a maximum power rating of 1500W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer, reheat function, variable browning control for light or dark toast, and while we all know a watched toast

Toshiba 32RV635DB 32" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings, taking into account both the onscreen c

Canon EOS 40D 10.1 Megapixel Digital SLR with 17-85mm Lens Kit
The Canon 40D is a mid-range Digital SLR from Canon, offering amazing picture taking ability in a sturdy, magnesium alloy body, covered in professional black. It fills a niche in the market often called 'semi-professional', offering professional image quality and features, lacking only a few aspects for which most people don't have a need. The 10.1 megapixel APS-C sized sensor captures stunning detail at up to 6.5 frames per second. If you're really serious about digital photography, a DSLR like the Canon

Sainsbury's Synthetic Chamois
A synthetic chamois for scratch-free car care and cleaning, measuring 43 x 32cm.

Meccano Kids Play Noddy
Take this classic tradition and add another perennial kids' favourite: Noddy. The Meccano Kids Play Noddy set allows young Toyland fans to build their hero's car and figure from the shapes provided. Designed for smaller children, the large, cheerfully coloured sections can be clipped and twisted together to make two different models. The large, round edged plastic parts are perfectly safe for little ones to play with. Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby inven

Sainsbury's Towel Lilac
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Vax Carpet Washer Cleaning Fluid
Vax Carpet Washer Cleaning Fluid is formulated for use with all Vax carpet and upholstery washers. The solution cleans and gently lifts dirt and stains, is safe to use on all carpet types, and is certified Woolsafe.

Tu Black Aluminium Egg Poacher
Time for a healthy, protein-rich breakfast? Then no more greasy fried foods - poached eggs and toast are the tasty way to go. The Sainsbury's own brand leads the pack with this aluminium egg poacher set. Large enough to cook 4 eggs at once, the poacher is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on your eggs' progress at a glance and traps the heat to steam-cook them perfectly. Constructed from lightweight, durable aluminium with a classic, non-stick black fin

Sainsbury's Tufted Pedestal Mat Cream
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

Terence Conran Bowl 4 Pack
Enjoy your cereal or soup in these durable bowls by Terence Conran for Royal Doulton. The 4 pack features bowls in a classic white design with angles that reflect modern design. Made from thick stoneware they are oven, microwave and dishwasher safe and their simple design makes them perfect for every day use.

Morphy Richards Intelliboil Jug Kettle Black
Morphy Richards' Intelliboil has a clever feature that lets you heat your water quickly and precisely to three different temperatures. Perfect for connoisseurs who demand the perfect temperature for the perfect brew. Great for tea, herbal teas, coffee, and hot chocolate. The kettle heats to 85°, 95° and 100°, which suits a range of different hot drinks. Many teas are best brewed at 85° to slowly draw out their full flavour. This kettle will take out the guesswork of waiting for a regular boiled kettle to c

Sainsbury's Shaggy Chenille Bath Mat Navy
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Sainsbury's Shaggy Chenille Bath Mat Navy
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

4' 2 in 1 Pool and Air Hockey Table
The Plum 2 in 1 Pool and Air Hockey Table is ideal for a mid-sized games room or converted garage. At 4 foot (122cm) it is large enough for many a fun game in 2 configurations. The table is made of timber with a natural finish and flips over by means of an easy to operate mechanism so even kids can switch from pool to air hockey and back again. The air hockey table side has printed graphics, and the pucks glide easily on a cushion of air that is blown upwards through tiny holes in the playing surface. The

Tu Stoneware Mixing Bowl Blue
An absolute necessity for bakers, chefs and kitchen helpers everywhere! This practical Stoneware Mixing Bowl is great for a multitude of kitchen uses and doubles as attractive tableware. Whether you're baking a cake or serving a fruit salad, concocting a sauce or proving bread dough, the Sainsbury's mixing bowl is ideal. The solid stoneware structure and exterior sky blue glaze with white interior make this a beautiful addition to your kitchen. It's also versatile, hard wearing and convenient. Heat resis

Sainsbury's Towel Blue
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Masterplug 5m 4-way Cassette Reel Extension Cable
A wind up 5m extension cable incorporating 3 additional plug sockets.

HP 22 Colour Ink Cartridge
The HP 22 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 22 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460 , HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190

George Foreman Grill and Griddle
Cook the healthier way with the stylish George Foreman grill and griddle. It's got a cooking area in the closed griddle equivalent in size to four chicken breasts and a space to cook the same again on the attached side griddle. Like all George Foreman grills it features fat draining grooves to carry the run-off fat into a separate tray. The closed grill side has a floating hinge, which makes it easy to cook extra thick steaks or club sandwiches and enables it to double as a panini press. The machine has a

Antler Water Resistant MP3 Cover
An MP3 player can often be an expensive piece of equipment. With this water-resistant case from Antler, you can keep it safe whether on the beach, at the pool, boating or camping. An external converter for your headphones means you can listen to it while it is in the case, but a closed seal is still kept around the mp3 player. It has a blue finish and clear windows at the front and the back with a height of 21cm and a width of 13cm. Instructions are included.

LEGO Star Wars Hyena Droid Bomber
A long time ago, in a galaxy far, far away... Blasting out of the Clone Wars, the LEGO Hyena Droid Bomber is a powerful multi-purpose Separatist attack starfighter that converts from 4-legged planetary walker to a flying bomber with attack mode. Just pivot the wings to switch between flying and walking positions. The 232 piece set features a bomb dropping mechanism, 4 dropping bombs and 3 brand new rocket battle droid mini figures with jetpacks! LEGO's watchwords are "Education through play": from LEGO's

Ludlow Accent Chair Sage
Contemporary and curvy, but with a nod to classic designs of the past, the Ludlow accent chair in muted sage green will complement almost any exiting room decor. It's got a sprung seat with foam cushioning, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift its body well off the floor and reversible rear cushions ensure a long life.

Tu Kids' Bedset with Mattress Protector
This child's mattress protector has a PVC backing to protect your mattress from the inevitable spills and leaks that happen at night during childhood. It's designed to be used underneath a normal bed sheet and washed at 40ºC when necessary. This water resistant protector will extend the life of a mattress and keep it as hygienic as possible.

Western Digital 1TB Mybook2 Home Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Essential Edition hard disk drive. With 1TB worth of storage, there is space to fit up to 285,000 digital photos, 250,000 MP3 songs, 440 hours of DVD quality video or 120 hours of HD video - plenty of space for treasured memories.

Fettu Pasta Maker
If you enjoy preparing genuine Italian cuisine, you'll love the Fettu Stainless Steel Pasta Machine. This attractive, functional, hand cranked machine churns out all kinds of pasta, from spaghetti to noodles, tagliatelli, lasagne or cannelloni sheets. The machine includes a sturdy worktop clamp to hold it steady while you work, adjustable rollers for rolling and kneading and attachments for creating various pasta types. It can be adjusted for different thickness settings. The handle is removable for easie

Hoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner Green
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This ultra-modern handheld vacuum cleaner with sleek, fluid curves upholds this tradition and takes it to a new level of excellence in portability. The new NiMH rechargeable batteries allow for more efficient recharging, while Hoover's Unique Contour Nozzle actually adjusts to uneven surfaces to allow for amazing cleaning power from a small device such as this. A flip-out crevice

JVC Silver Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a shiny silver to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters wh

SanDisk 4GB USB Drive
Take your files with you or transfer between two machines with this USB drive. Its retractable USB connector means that there is no need for a cap to keep your stick protected when on the move, while 8GB worth of storage space means that you can store plenty of data. One click password protection ensures that your files are protected wherever your memory stick goes.

Different by Design Towel White
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.