Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Jones Jazz Alarm Clock Black
Get the classically cool deco look with the Jones Jazz Alarm Clock. The durable black acrylic casing houses the reliable quartz mechanism and stands on sturdy feet. The Jones Jazz Alarm Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Tefal Express 4.5-bar Steam Generator
Get professional results and great performance at an affordable price with this excellent steam generator. The powerful steam output of 4.5-bar high pressure makes for quick and easy crease removal, while the 1.4L water tank provides up to two hours of continuous use. The unique Ultraglide ceramic soleplate offers major benefits, including unrivalled gliding motion, superior scratch resistance, hassle-free cleaning and optimum steam diffusion. The vertical steam feature enables you to de-crease hanging su

Sainsbury's Slotted Screwdriver Set
Three slotted screwdrivers with shaft lengths of 4cm, 7.5cm and 10cm. They all have magnetic tips to help keep the screw on the end of the driver, plus handles moulded in two types of plastic for a secure grip.

TONI&GUY Slim Defining Straightener
Achieving salon-status style is only possible with the right tools. TONI&GUY's products combine state of the art design and technology with the latest innovative approaches to achieve the best results possible - it's all about styling made simple, for professional results at home. The TONI&GUY Slim Defining Straightener is its bestselling product and ideal for women or men. Perfect for styling shorter and medium length hair, this unisex straightener has ultra slim 15mm ceramic plates and 25 heat options f

Rowlinson Dartmouth Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome swinging Rowlinson Dartmouth Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classic design gives the structure an old world feel, the open slatted roof provides both shelter and light and the swing seat rocks away your cares as you relax. Made from sustainably sourced timber and supplied with galvanised rust resistant base fittings, this attractive arbour ha

Tu Rome Mother & Child Floor Lamp Brushed Chrome
This floor light has an uplighter that works on a dimmer and a smaller directional light that can be adjusted to suit your focus exactly making this a versatile and functional lamp that still looks stylish. A brushed chrome finish gives a contemporary look while frosted glass encases each bulb for a soft warm light. Bulbs are included, so you'll be ready to use this floor light immediately.

Dyson DC25 Animal All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The DC25 pioneers ball technology in which wheels are no longer used to manoeuvre your vacuum around a room. The DC25 combines a ball on which the vacuum travels allowing it to turn in any direction with ease and minimum effort.

Christy Kiro Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, appliqued 50 x 30cm Christy Kiro Cushion will brighten up any style-conscious home. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the cover is 100% satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Masterplug Surge Protected 4-way 2m plus Telecoms Protection
This 2m extension lead from Masterplug gives you an additional 3 plug sockets and gives you the peace of mind of power surge protection.

HP 27 Black Ink Cartridge
The HP 27 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 27 ink cartridge - HP Deskjet 3320/3325/3420/3425 series, HP Deskjet 3520/3535/3550/3745, HP Deskjet 3645/3647/3650/3845, HP Deskjet 5650/5652/5655, HP Deskjet 5850, HP Officejet 4212/4215/4219/4252/4255, HP Officejet 4315/4355, HP Officejet 5605/5607/5610/5615, HP Officejet 6110, HP PSC 1210/1213/1215/1217/1219, HP PSC 1311/1312/1315/1315s/1317. It is suitable for use with photo paper. Hewlett Packard will recycl

Aura Double Underbed Storage
The simple lines of the Aura range highlight the solid nature of this furniture. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good and is built to last. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching range of home furnishings. The Aura Double Underbed Storage drawer is perfect for storing everything from toys to out of season clothing out of your way and off the floor. It is fitted with castors to

Talking Thomas Draw and Drive
Talking Thomas Draw and Drive encourages creative play for pre-schoolers. The foldable mat features four talking characters from the popular television show Thomas and Friends. Draw a line with the pen and then place Thomas on the mat. Press down the button and Thomas magically follows the line until he reaches his friends. Then he stops to talk to them and they talk back. Each character has several fun and friendly phrases. Using the Thomas sponge children can then rub out the line and start again. Thoma

Vivo Dinner Plate White
This white fine china dinner plate has been given a contemporary edge - its internal edge features a wavy edge and curved corners. A practical large dinner plate great for enjoying your favourite dishes or perhaps use it as a charger plate. It's both dishwasher- and microwave safe. Comes with a 1 year guarantee.

Belkin Screen Overlays for iPod Touch Pack of 3
Protect your iPod from scratches, scuffs and minor cosmetic damage with a Belkin iPod Screen Overlay. This practical protector attaches easily to the iPod Touch. The pack includes 3 Belkin iPod Touch Screen Overlays, dry and wet cleaning wipes and a smoothing card. The Belkin iPod Screen Overlays carry a lifetime manufacturer's guarantee.

Easy Karaoke Now Hits 2009 Volume 2
Beat the recession by organising a fun karaoke night in! Easy Karaoke Now Hits 2009 Volume 2 features loads of up to the minute chart hits - soon to become all time favourites of karaoke fundamentalists the world over! Including brand new artists, this 2 disc set contains plenty of songs for male and female singers, singly or in groups. Relive the fun of the charts with your favourite tunes - and perform them yourself! For use with any of the Easy Karaoke players available from Sainsbury's!

Apple Universal Dock
The Apple Universal Dock serves as a convenient home base for charging and uploading music to your iPod. Through the use of interchangeable inserts, it works with iPhone and all iPod models that have a dock connector. So even if you own more than one iPod or iPhone, you can keep just one Dock connected to your computer, stereo or TV. When your iPod or iPhone is in the Dock and connected to a stereo or TV, the included Apple Remote lets you experience songs, slideshows, and more from across the room. Just

Sainsbury's 2 Drawer Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 2 drawers and 4 shelves, 3 of which are adjustable allowing you to tailor this bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat pack requiring full assembly meaning it can be put together in the correct room without fear of having to squeeze it through a door or stairwell as you try to take it to

Sigma PC 11 Heart Rate Monitor
You can manage your fitness progress easily with this great heart rate monitor. A chest strap records your body's data and sends the information to a wristwatch monitor that doubles as a fashionable timepiece. Set training zones and goals to give you that extra bit of inspiration when your legs begin to feel heavy! The backlit LCD screen gives you a readout of your progress as you train and is simple to use. In case you are not looking, alarms sound as you move from one training zone to the next, which is

Morphy Richards Intelliboil Jug Kettle Black
Morphy Richards' Intelliboil has a clever feature that lets you heat your water quickly and precisely to three different temperatures. Perfect for connoisseurs who demand the perfect temperature for the perfect brew. Great for tea, herbal teas, coffee, and hot chocolate. The kettle heats to 85°, 95° and 100°, which suits a range of different hot drinks. Many teas are best brewed at 85° to slowly draw out their full flavour. This kettle will take out the guesswork of waiting for a regular boiled kettle to c

Ludlow Large Sofa Sage
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Tu Damask Duvet and Pillow Set Black and White
This duvet and pillowcase set comes in a bold pattern that accentuates the monochrome colour scheme and is sure to give any bedroom that wow factor. The bedding is made of a cotton blend. The single bed set contains one pillowcase and one duvet cover, the double and kingsize contain one duvet cover and two pillowcases. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housewife pillowcases for all size sets are 75cm x 50cm. Machine wa

Sainsbury's Tufted Pedestal Mat Cream
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

York XC530 Elliptical Cross Trainer And Cycle System
Get a cross trainer and exercise bike in one with this system from York which is great for achieving two great routines in one compact design. Easily switched between the two, you can cycle on its extra large gel-padded seat and then use the dual-action push/pull arms to give your upper body a good workout. Measuring 124 x 64 x 150cm, this silver and black system has 4 fitness test programmes and displays 6 result functions on its large LCD display. It has manual magnetic resistance and holds a maximum us

Panasonic TG6411 Black Trio Handset Phone
This set of DECT phones from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display with illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are available, subj

Tu Ornate Shade
This ornate hanging lamp fitting has cut glass droplets to catch and refract light like a traditional chandelier. It has an elegant shape and the shade is covered in a light cream fabric which will coordinate with a range of colour schemes. Recommended for use with a bulb not exceeding 60W.

Rowlinson Dartmouth Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome swinging Rowlinson Dartmouth Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classic design gives the structure an old world feel, the open slatted roof provides both shelter and light and the swing seat rocks away your cares as you relax. Made from sustainably sourced timber and supplied with galvanised rust resistant base fittings, this attractive arbour ha

Masterplug Extension Lead 4-way 1m
Stretch your plug socket a little further and grant yourself an additional 3 plug sockets with Masterplug's 4-way 1m extension lead.

Thermos Black Flask 1L
The Originals range from Thermos is perfect for soups and hot and cold drinks. Plastic on the outside, this sturdy glass lined vacuum flask features a twist and pour stopper with stash top compartment perfect for storing teas, coffee and sugar. Keeps liquids hot for up to 8 hours and cold for 24 hours. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is pe

Seagrass Baskets Set of 3
These seagrass baskets are wide and deep enough to hold beauty products, dry flannels, cotton buds, razors and even toilet paper, making them a great storage solution for the bathroom or bedroom - or put them in the living room to hold magazines, or even houseplants. Useful, portable storage with a variety of uses.

Genoa Regular Sofa Chocolate Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.